Data Analytics & Product-Driven Business Analyst

Reethika Bollaboyana

Business Analyst – Data & Analytics

Dekalb, IL: Willing to Relocate 779-***-**** ****************@*****.*** LinkedIn Summary High-impact Business Analyst with 4+ years of experience driving data-backed decisions, analytics product delivery, and digital performance improvements across marketing, aviation, and healthcare domains. Expert at shaping requirements, translating complex data into actionable insights, and partnering with Product, Engineering, Marketing, and Analytics teams to deliver measurable business outcomes. Known for combining strong technical skills (SQL, Power BI, Tableau) with sharp business judgment to improve usability, optimize performance, and accelerate value delivery in Agile environments. Skills Business Analysis & Product Execution

Requirements elicitation, stakeholder workshops, business requirements documentation, user stories, acceptance criteria, backlog refinement, gap analysis, process optimization, usability improvement Agile Delivery & Collaboration

Agile Scrum, SAFe, sprint planning, PI planning, Jira, Confluence, backlog ownership, Agile ceremonies, cross-functional delivery

Data & Analytics

SQL, Power BI, Tableau, Excel, KPI design, dashboard development, reporting automation, data validation, insight generation

Marketing & Consumer Analytics

Consumer behavior analysis, digital media performance, campaign analytics, CRM data analysis, A/B testing, segmentation, conversion optimization

Tools & Platforms

Power BI, Tableau, SQL Server, Advanced Excel, Jira, Confluence, Salesforce CRM, GitHub Professional Strengths

Executive communication, problem-solving, attention to detail, adaptability, business acumen, ambiguity management Experience United Airlines

Business Analyst

July 2024 – Dec 2025

Chicago, IL

Drove end-to-end requirements discovery and documentation for customer-facing web and mobile initiatives, ensuring alignment between business goals, data needs, and technical delivery. Authored clear, testable user stories and acceptance criteria, enabling engineering teams to deliver high-quality, insight-driven digital solutions with minimal rework. Partnered directly with Product Owners, Scrum Masters, engineers, and QA to refine and prioritize backlogs, accelerating sprint execution and delivery readiness. Actively participated in PI planning, sprint planning, reviews, and retrospectives, maintaining alignment across cross-functional teams.

Supported UAT and usability validation, strengthening end-user experience and ensuring solutions met functional and data expectations.

Maintained precise documentation and status reporting, improving transparency and stakeholder confidence throughout delivery cycles.

Sinnissippi Centers (Non-Profit)

Business Analyst Intern

Jan 2023 – May 2023

Dixon, IL

Delivered Power BI and SQL dashboards that transformed workforce and operational data into executive-ready insights.

Reduced time-to-hire by 20% and increased qualified candidate pipelines by 30% through targeted recruitment analytics.

Automated recurring performance reports, eliminating 30% of manual reporting effort and enabling faster, data-driven decisions.

Translated leadership questions into actionable analytical requirements, ensuring insights directly supported business outcomes.

Strengthened data accuracy and reporting consistency, improving trust in analytics across stakeholders. The Audience Street

Data Analyst

Jan 2021 – Nov 2021

Hyderabad, India

Analyzed consumer behavior and digital marketing performance using SQL, Python, and Tableau to drive campaign optimization.

Delivered interactive dashboards that increased customer engagement by 20% and improved visibility into marketing performance.

Executed A/B testing and segmentation analysis, boosting conversion rates by 15% through data- backed recommendations.

Integrated CRM, social media, and marketing platform data to create a unified view of customer engagement and campaign effectiveness.

Partnered with marketing teams to translate insights into actionable strategies and performance improvements.

Compliance Group

Software Design Engineer

Nov 2021 – July 2022

Hyderabad, India

Built and supported data-driven web applications using SQL and TypeScript to meet evolving business and operational needs.

Optimized SQL queries and data workflows, improving data retrieval performance by 20% and enhancing system responsiveness.

Collaborated with QA and business teams to validate requirements, test solutions, and ensure production readiness.

Documented workflows and data logic, reducing onboarding time and improving long-term maintainability.

Education Northern Illinois University

Management Information Systems

Masters JNTUH

Electronics and Communications

Bachelors

Certifications Certified Entry-Level Python Programmer Python Institute

Tableau for Business Intelligence

Udemy

Relational Databases and SQL

Stanford Online

PMP

Project Management Institute

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