Content Strategist - Multi-Platform Brand storyteller

ANOUSKA ANN ALEX

New York, NY ***** 941-***-**** *******.******@*****.*** LinkedIn

PROFILE

Content Strategist with 4+ years of experience crafting multi-platform content and driving engagement for lifestyle and e-commerce brands. Skilled in content strategy, copywriting, and video production, developing compelling scripts, blog posts, email campaigns, and social media to boost reach by over 25%. Known for establishing a unique brand voice, optimizing performance through data-driven insights, and collaborating cross-functionally to support enterprise growth. WORK EXPERIENCE

Beautyque NYC Social Media & Content Strategist Aug 2025 - Present

• Wrote captions and scheduled content across platforms, executing content strategy that boosted monthly reach by 25%; planned and produced content aligned with brand campaigns, driving consistent engagement across Instagram, TikTok, and LinkedIn

• Captured and edited 100+ visual assets using CapCut, Canva, and AI tools; applied video production techniques to support event coverage at flagship SoHo activations

• Streamlined onboarding for 10+ new beauty/wellness brands by organizing brand assets, updating Shopify listings, and supporting launch comms

• Conducted weekly social listening and content performance analysis to optimize strategy and identify trend opportunities.

• Collaborated with marketing and events teams to align campaign messaging and audience targeting

• Researched emerging beauty tech trends (AI, AR, VR) and potential VC partnerships, contributing to internal pitch decks and brand strategy docs Jet Set Pets Social Media & Content Consultant Dec 2025 - Present

• Managed social media content and scheduling for the Jet Set Pets brand, ensuring consistent voice, engagement, and platform growth.

• Created original digital content including posts, captions, photos, and videos for social media channels, newsletters, and the Jet Set Pets website; adapted content for audiences in multiple languages

• Wrote blogs, articles, and pet-focused editorial content aligned with brand storytelling and SEO needs.

• Conducted thorough research on pet-friendly locations, activities, organizations, and trends to support content creation and marketing initiatives.

• Captured high-quality photography and videography to support campaigns, website updates, and audience engagement.

• Supported overall digital brand presence by producing creative assets and maintaining cohesive messaging across platforms. Area 53 Social Media Manager Dec 2025 - Dec 2025

• Produce, film, and edit high-energy short-form video content (Reels, TikToks, Stories) showcasing obstacle courses, events, and athlete performances; manage posting schedules, captions, and engagement across platforms.

• Lead social content strategy for daily operations, special events, school performances, open play sessions, and seasonal promotions to increase foot traffic and bookings.

• Capture on-site photo and video content during live events, coordinating timing, talent, and shot lists to maximize real-time and evergreen social assets.

• Develop recurring content series and viral hooks to drive discoverability, boost reach, and build a recognizable brand personality on Instagram and TikTok.

• Engage with community members, parents, athletes, and local schools through comments, DMs, and reposts to strengthen brand loyalty and increase repeat visits.

• Collaborate with local partners, schools, and event organizers on co-promotions and tagged content to expand reach within the NYC metro area.

• Track performance metrics including reach, engagement, saves, and conversions; use insights to optimize content formats, posting times, and creative direction.

• Support promotional campaigns for open play, birthday parties, camps, and special events through organic social storytelling and CTA-driven posts. Ezylivin’ Studios Social Media Manager & Executive Assistant Nov 2025 - Nov 2025

• Coordinate end-to-end marketing campaigns and brand launches, integrating B2B content marketing initiatives while bridging creative, influencer, and e-commerce teams to deliver on vision, timelines, and impact

• Oversee day-to-day project management- maintaining campaign trackers, calendars, and deliverable schedules to keep all cross-functional partners aligned.

• Lead influencer collaborations from outreach to content approvals, nurturing authentic creator relationships and ensuring brand storytelling feels inclusive and aspirational.

• Partner with creative, production, and design teams to develop engaging assets across Instagram, TikTok, Pinterest, LinkedIn, and email, amplifying reach and engagement.

• Support planning and execution of digital and in-person activations, including influencer events, photoshoots, and branded experiences.

• Track campaign performance and engagement metrics to inform content optimization and future strategy.

• Draft creative briefs, copy, and recaps that translate campaign ideas into actionable deliverables while maintaining brand consistency and cultural relevance, supporting B2B content marketing efforts

• Streamline internal workflows, organize marketing assets, and support the CEO with communication, scheduling, and partnership coordination American India Foundation Development, Marketing & Communications Intern Jun 2024 - Aug 2024

• Developed and executed content calendars and creator campaigns across LinkedIn, Instagram, and YouTube, increasing platform engagement by 45%.

• Edited and repurposed short-form video content into cutdowns for cross-platform paid use, conducted social listening and competitive analysis to optimize messaging and content performance, researched platform trends and proposed new content formats, resulting in increased video view-through rates. Optiwise Online Digital Marketing Executive Jan 2023 - Jul 2023

• Developed an effective content management system to streamline operations & delivered weekly social media content campaigns across Buffer & Hootsuite in alignment with client needs, ensuring tailored social media marketing strategies.

• Collaborated in cross functional teams to launch 10-15 digital marketing campaigns monthly, partnering with writers & editors to communicate client needs & timelines, assuring smooth operations.

• Partnered with creative teams to storyboard influencer content, increase community engagement and recommend paid amplification strategies across Meta, Reels and TikTok, used analytics tools to monitor campaign performance and project management, optimize creative in real time, and deliver detailed KPI recaps, proposed and implemented retailer-specific influencer programs to drive product visibility and shopper engagement. EDUCATION

PACE University, Lubin School of Business Master of Science (MS), Social Media and Mobile Marketing (GPA: 3.67) May 2025 University of Mumbai Master of Arts (MA), Public Relations (GPA: 3.68) Jun 2022 SKILLS

• Technical: Microsoft Office (Word, PowerPoint, Excel, Outlook, Teams, Suite), Google Workspace, Canva, SPSS, Tableau, Google Slides, Google Analytics (GA4), R, SQL, Airtable, WordPress, Adobe Express, Figma, Planoly, Mailchimp, Dash Hudson, Tribe Analytics, Metricool, Coschedule, Roller

• Analytics & Paid: Google Analytics, Meta Ads Manager, Social Listening, Traackr, Rival IQ (familiar), KPI Reporting

• Content Strategy & Marketing: Content Strategy, B2B Content Marketing, Video Production, Multiple Languages

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