Senior Digital Marketing Leader - Growth & Revenue Architect

DERREK ENGELER

Senior Digital Marketing Manager · Houston, TX

*************@*****.*** · 832-***-****

linkedin.com/in/derrekengeler

Senior Digital Marketing Manager

Revenue-focused digital marketing leader with 15+ years building predictable acquisition systems, scaling multi-market brands, and driving measurable pipeline growth. Expert in full-funnel digital campaign execution across LinkedIn, Meta, Google, email, and web. Skilled in lifecycle automation, demand generation, ABM strategy, CRM workflows, attribution modeling, and digital budget optimization.

Known for building always-on revenue engines, translating content into high-impact campaigns, and partnering with sales to improve pipeline quality and velocity. Experienced in managing agencies, vendors, and junior talent while operating with both strategic ownership and hands-on execution.

CORE LEADERSHIP & TECHNICAL SKILLS

Digital Campaign Execution

LinkedIn Ads • Meta Ads • Google Ads • Email Marketing • Multichannel Retargeting Content-to-campaign translation • Offer and funnel development Demand Generation & Pipeline Growth

Lead generation • Full-funnel strategy • ABM • Sales enablement • Predictable pipeline systems CRM, Automation & Reporting

HubSpot CRM • Lifecycle automation • Lead scoring • Dashboarding • Attribution modeling Revenue reporting • Multi-touch analytics • Workflow optimization Leadership & Project Management

Agency and vendor management • Cross-functional collaboration Project ownership • Timeline management • Team leadership and development Budget & Optimization

Digital budget allocation • Spend optimization • Channel testing • Scaling new channels PROFESSIONAL EXPERIENCE

Engeler.co — Houston, TX

Fractional CMO / Growth Marketing Consultant 2025 – Present

● Architect end-to-end revenue engines combining SEO, paid search/social, CRO, automation, and analytics—delivering predictable lead flow for startups, SMBs, and enterprise clients.

● Build full-funnel frameworks including awareness, retargeting, offer sequencing, and lifecycle nurture systems.

● Design conversion architecture and high-performance landing pages across multi-market campaigns.

● Implement CRM pipelines, lifecycle automation, lead scoring, and reporting infrastructure to improve SQL quality and pipeline velocity.

● Lead multimillion-dollar paid media strategy; improve CAC efficiency, LTV, and attribution clarity across channels.

● Advise CEOs on GTM strategy, brand positioning, org design, and scalable growth frameworks.

Catalyst Funding — Houston, TX

Marketing Director / Consultant 2022 – 2025

● Directed marketing strategy for multi-market expansion within real estate investment lending, increasing brand authority and inbound pipeline.

● Unified sales and marketing operations, contributing to six all-time production records and accelerating revenue across multiple business lines.

● Built and optimized demand-gen programs across Google, Meta, and YouTube—raising lead quality while reducing acquisition costs.

● Designed automation, nurture sequences, and investor engagement flows that increased repeat borrower volume.

● Oversaw brand development, digital creative, CRM infrastructure, and full-funnel acquisition strategy.

eXp World Holdings — Remote

Senior Digital Marketing Manager (Contract) 2022

● Managed multimillion-dollar Google & Meta budgets for eXp Realty supporting national brand expansion and regional agent growth.

● Launched paid search strategy for SUCCESS Lending & SUCCESS Space to improve acquisition efficiency.

Freelance & Agency Partnerships — U.S.

Digital Strategy & Growth Consultant 2018 – 2022

● Delivered full GTM programs for agencies and national brands across real estate, home services, CPG, wellness, hospitality, and enterprise.

● Managed large-scale Google, Meta, and YouTube ecosystems; led compliance, policy, and verification resolution for complex accounts – recognized as a red-tape specialist for regulated or restricted accounts.

● Built the paid media division for a mid-sized agency including workflows, audience strategy, offer frameworks, SOPs, and reporting systems.

● Increased ROAS, reduced CAC, and scaled multi-market demand for top HVAC, furniture, and home-service companies nationwide.

● Designed retargeting architecture, automation, content strategy, CRO, and analytics systems across multi-channel funnels.

Tonya Peek Group, Ebby Halliday Realtors — Dallas, TX Digital Marketing Consultant 2014 – 2020

● Led digital strategy for a $1B+ producing luxury real estate agent and team, strengthening brand dominance in the DFW relocation market.

● Developed custom targeted acquisition systems, content strategy, and digital presence that supported long-term growth.

EDUCATION

Master’s Degree — D.T.S. (2007)

Bachelor’s Degree — Baylor University (1999)

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