Dynamic Marketing & Customer Success Leader

MARITZA LÓPEZ

Syracuse, Utah • 385-***-**** • ***************@*****.*** • Bilingual: English & Spanish PROFESSIONAL SUMMARY

Dynamic and self-confident professional with 9+ years of experience in Marketing, Customer Success, Trade Marketing, Public Relations, and Sales across South America, Europe, and the United States. Proven ability to build strong customer relationships, manage digital channels, and support cross functional teams. Strategic thinker, adaptable, results driven, and passionate about delivering excellent customer and business outcomes. HIGHLIGHTS

• Led customer success and social media support for a global professional irrigation brand

• Managed marketing operations supporting campaigns, product communication, and trade shows

• Directed marketing operations for two countries with teams of 32–150+ people

• Managed a business unit portfolio of 620+ SKUs, increasing revenue from USD 6.8M to USD 9.2M

PROFESSIONAL EXPERIENCE

Customer Success Specialist – Professional & Agricultural Division Orbit / Hydro Rain / Husqvarna – Utah, USA – Mar 2024 – Nov 2025

– Managed customer success support for contractors, distributors, and key accounts

– Planned and executed content calendars, copywriting, posting, and analytics for social media

– Supported marketing execution for campaigns and internal sales communication

– Assisted in planning and execution of three major industry trade shows

– Collaborated with VP of Marketing on strategy, reporting, and cross team coordination International Account Specialist Orbit / Hydro Rain / Husqvarna – Utah, USA – May 2021 – Mar 2024

– Managed international accounts and served as primary customer contact

– Coordinated cross border orders, logistics, and product inquiries

– Worked with marketing, sales, product, and engineering teams

– Conducted market research and identified new business opportunities

– Tracked sales performance and reported results to leadership Marketing Manager – Colombia & Dominican Republic Pelikan Group – Bogotá, Colombia – 2012 – 2019

– Directed marketing and sales operations, leading teams of 32–150+ people

– Managed USD 21M annual revenue targets and USD 1.1M marketing budget

– Led product launches, brand growth strategies, and business planning Global Product Manager – Trade Marketing Pelikan Group – Berlin, Germany – 2017 – 2018

– Conducted market research and competitive benchmarking across Europe

– Executed multi country product launches

– Designed trade marketing strategies for Back to School seasons Product Manager – School Strategic Business Unit Pelikan Group – Colombia – 2012 – 2017

– Managed lifecycle of 620+ product SKUs

– Achieved revenue growth from USD 6.8M to USD 9.2M

– Led partnerships, licensing projects, PR, and trade marketing EDUCATION

Postgraduate in Marketing Management – Politécnico Grancolombiano, 2015 Bachelor’s Degree in Industrial Design – Universidad Autónoma de Manizales, 2007 CORE SKILLS

Customer Success • International Client Relations • Trade Marketing • Product Launches • Social Media Management • Content Creation • Market Research • Microsoft Office

(Advanced)

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