Lisa M. Randesi
Endicott, NY *****
Cell: 925-***-****
Email: ***********@*****.***
PROFESSIONAL SUMMARY
Dynamic and highly accomplished Sales Manager & Certified Event Coordinator with over 15 years of hospitality, sales, event operations, and client-facing leadership experience, including 8.5 years spearheading sales, event coordination, operational processes, and brand development for The Riverdale Banquet Hall. Recognized for building systems where none existed, elevating brand visibility, managing high-volume event pipelines, and serving as the primary point of contact for clients, staff, ownership, and vendors. CORE STRENGTHS
• Sales Strategy & Lead Conversion
• High-Level Client Relationship Management
• Event Planning, Design & Day-Of Execution
• Contracting, Proposals, Deposits & Invoicing
• Timeline, Menu & Floorplan Development
• Brand Management & Rebranding Leadership
• Vendor, Staff & Owner Communication
• Multitasking in High-Volume Environments
• Social Media, SEO & Online Profile Management
• Microsoft Office, Google Suite, PMS Systems
PROFESSIONAL EXPERIENCE
THE RIVERDALE BANQUET HALL — Sales Manager & Event Coordinator June 2017 – Present, Endwell, NY
• Primary point of contact for all clients throughout their event lifecycle—from inquiry through post-event follow-up.
• Managed all incoming calls, emails, web inquiries, and on-site tours, converting leads into signed contracts.
• Created proposals, revised proposals, contracts, deposit schedules, invoices, and package agreements.
• Built all documentation, procedures, and sales systems from scratch.
• Planned and executed 300+ events including weddings, galas, corporate functions, showers, and luncheons.
• Designed event timelines, menus, seating charts, floorplans, staffing sheets, and service documents.
• Directed full day-of coordination including ceremonies and rehearsals.
• Designed decor, backdrops, centerpieces, and custom setups.
• Led the 2025 full-company rebrand including website, social media, and branding assets.
• Updated Google My Business, The Knot, WeddingWire, and Zola; responded to all reviews.
• Managed SEO, menus, pricing updates, website content, and online profiles.
• Prospected leads via trade shows and community outreach.
• Processed all payments, deposits, and itemized invoices.
• Released monthly event calendars for staff and owners.
• Provided on-site leadership, coaching, and support to staff.
• Trusted to run the business in owners’ absence.
HAMPTON INN BY HILTON — General Manager / Sales Manager May 2015 – May 2017, Union City, CA
• Directed daily hotel operations and sales strategies.
• Managed corporate, group, and individual sales.
• Led staff to deliver high-level guest experiences. MARRIOTT INTERNATIONAL — Operations Management
Nov 2011 – May 2015, Pleasant Hill & Pleasanton, CA
• Front Desk Supervisor, Property Coordinator, Operations Manager.
• Supported guest relations, events, operations, and sales efforts. EDUCATION
Certificate — Event Management & Design, UNLV (2011) Associate Degree — Liberal Arts, SUNY Broome (2004) PROFESSIONAL AFFILIATIONS
International Special Events Society (ISES), Northern California (2011)