Marketing Communications Specialist with Campaign Leadership
Resume:
Keren Jones
Ocala, FL **480
***********@*****.***
Summary
Enthusiastic and reliable professional with a strong commitment to delivering exceptional customer experiences. Known for excellent communication skills, a positive attitude, and a natural ability to solve problems and build rapport. Eager to bring a strong work ethic, adaptability, and a passion for helping others to a dynamic team. Quick learner with a collaborative spirit and a drive to exceed expectations in fast-paced environments.
Skills and Qualifications
oExcellent interpersonal skills
oProficient in WordPress, Canva, Jira, Constant Contacts, Trello, Microsoft Office, Slack,
oKnowledgeable in SEO’s, Email-marketing, Google Workspace
oExperienced in project management, marketing management, campaign execution and coordination
oAbility to meet tight deadlines
oExcellent storytelling, writing, and editing skills in AP style and Chicago style
oAdditional skills or qualifications as needed based on the job requirements
Key Accomplishments
oMember of FPRA (Florida Public Relations Association Ocala Chapter) served as Technology Chair
oMember of NABJ (National Association of Black Journalists Orlando Chapter) served as President
oState of Florida Notary Public
oCertified Medication Technician
Work Experience
Real Truck, Inc. 03/2019 to 4/2025
Marketing Specialist Ocala, FL
Led end-to-end project management of marketing communications, overseeing asset development, stakeholder interviews, content editing, approval workflows, and performance measurement.
Partnered with graphic designers to ensure visual assets aligned with messaging, brand standards, and campaign objectives across digital and print platforms.
Directed cross-functional collaboration with business units and key stakeholders to shape creative strategy and execute integrated marketing campaigns.
Wrote, edited, and proofread compelling marketing copy for diverse formats including brochures, blog posts, social media, email campaigns, video scripts, press releases, and presentations.
Created and maintained a strategic social media calendar; authored posts for LinkedIn, X (formerly Twitter), and other platforms while advising on content strategy and performance metrics in partnership with the digital marketing team.
Ocala Metro Chamber & Economic Partnership 07/2017 to 03/2019
Director of Communications Ocala, FL
Maintained and updated website content in partnership with internal stakeholders and business units to ensure accuracy, relevance, and alignment with strategic goals.
Developed persuasive copy for lead generation and outreach campaigns, supporting marketing automation and Inside Sales initiatives.
Ensured all digital content consistently reflected current offerings, corporate messaging, and brand standards across platforms.
Managed SEO optimization efforts in coordination with the digital marketing team to enhance visibility and search performance.
Created promotional content and strategic advertising plans to support conferences, webinars, and organizational activities.
Managed a comprehensive calendar of promotional events, including annual events, monthly engagements and virtual webinars.
Coordinated with external event organizers and vendors to execute high-impact media promotions and enhance brand visibility at key events.
Department of Children and Families 02/2011 to 7/2017
Communications Manager Ocala, FL
Interviewed applicants to obtain and verify information needed to determine eligibility for public assistance.
Managed an electronic caseload authorizing public assistance based on federal and state regulations.
Oversaw a confidential caseload for current State of Florida employees.
Reported cases where identity theft or fraud is suspected, generating possible cost savings for the state.
Coached and mentored staff while reviewing current employees’ casework.
Education and Training
Bachelor of Arts; Communication and Media Studies Orlando, FL
University of Central Florida
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