RELEVANT SKILLS
Visual skill (Looker Studio,
PowerBI, Canva)
SQL
Office technical skill (Word,
Excel, PowerPoint)
Analytical and problem-
solving
Business Plan
A new solution for Staples Online Sales
Link
In this project, we explore and analyze the situation of Staples in 2014, when the company was too
confident in traditional in-store sales methods and was slow in the race for e-commerce and digital
transformation. At the end of the project, we
propose a plan for both marketing and sales to
boost online sales for Staples.
Data Visualization (Power BI)
Marketing Performance Analysis
Link
This project assesses the performance of
marketing campaigns across multiple channels and
audience segments in 2022. Despite impressive
reach - $1.9B in spend, 4.4B clicks, and 13.5B
impressions - the results highlight channel
inefficiencies. Typically, Pinterest showed markedly lower ROI compared to other platforms. These
insights provide critical guidance for reallocating budgets and refining channel strategies to
maximize the impact of future campaigns.
PROJECT
LinkedIn Profile Link
Data Analyst
Nguyen Trong Tu
EDUCATION HISTORY
Bachelor of Science in Economics and
Finance
University of Languages and International
Studies (VNU) - Southern New Hampshire
University
Year of Graduation: 2025
Certificate - Meta Marketing Analytics
Meta
Certificate - Power BI Data Analyst
Microsoft
EXPERIENCE
Photographer, Content, and
Admin Page
Humans of Tran Phu - Hoan Kiem
Highschools
2019 - 2021 (2 years)
Member of Media Team
GLUCK Viet Duc - Viet Duc
Psychology Club
2019 - 2020 (6 months)
Member of Media Team
Hanoi Unbox
2021 (3 months)
Member of Media Team
International Commercial
Mediation Competition (ICMC)
2022 (2 months)
Video Moderator (Part-time)
Gear. Inc
2022 - 2024 (1.5 years)
Data Analyst - Management
Accounting (Full-time)
TP - Inc
2025 (Now)