Ecommerce Analyst and Digital Marketing Specialist

Akila Alagappan

Ecommerce Analyst with Expertise in Optimizing

Online Retail Operations.

Gandhipuram

Coimbatore, TamilNadu,

+918*********

*********@*****.***

EXPERIENCE

Data Analyst – May2024–Jan2026

Working as an Data Collection at Vairam Finance Services Limited. E-CommerceAnalyst–June2023–May2024

Worked as an Digital Media & Social Media Analyst at Spoider Innovation, Coimbatore.

E-CommerceAnalyst-Feb2021-March2023

Worked as an E-commerce Analyst at VS Digi- Media, Coimbatore. DataAnalyst-Jan2018 –Jun2020

Working as an Data Collection at Cameo Corporate Services Limited. Roles & Responsibilities:

Catalog Management:

● List, develop and customize single and variable products across all specified platforms.

● Collect and document comprehensive product specifications.

● Propose innovative concepts for enhancing

customized product page descriptions.

Campaign Management:

● Conduct a competitive pricing analysis to offer optimal pricing recommendations during campaign periods.

● Generate and submit vouchers for festival- time campaigns on various market platforms.

● Recommend high-performance products tailored for specific campaigns.

Inventory Management:

● Administer comprehensive product stock management using the QuickBooks inventory tool.

● Ensure real-time stock updates on our website and various market platforms.

● Establish and update product details within the

QuickBooks tool.

SKILLS&EXPERTISE

EcommerceTools-Shopify 3D-cart

QuickBooks

Market Platforms-Amazon

Lazada Shopee Zalora Qoo10

Carousell

Digital Marketing-SEO SocialMedia

(Instagram,Youtube,Facebook,)

Frontend-HTML WebDevelopment

MSOffice-Word Excel

EDUCATION

SNR Sons College of Arts &

Science -BSC Computer

Science

Passedoutintheyearof2017and

overallpercentageis-83.5%.

Competitor Analysis:

● Conduct competitor analysis to identify strategic insights.

● Conduct a thorough analysis of a competitor's product page. SEO Analyst-4Months

● Weekly SEO Report

● Conduct keyword analysis and implement improvements.

● Optimize Schema Markup for enhanced search engine visibility and Evaluate page speed and mobile

compatibility for optimal user experience.

● Revise Meta titles and descriptions for increased relevance.

● Conduct competitor analysis to identify strategic insights.

● Verify search results positioning to gauge

campaign effectiveness.

● Evaluate page speed and mobile compatibility for optimal user experience.

DATA ANALYST

● Data collection using trusted resources and storing it in data base

● Key data from source documents into the system

● Ensure all entered data are accurate and complete.

● Filter and sort data and create specialized reports following the instructions of requesters

● Responsible for reviewing source data and

processing documents for data for entry purposes

LANGUAGES

Tamil English

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