Seasoned Webmaster with Construction-Ready Relocation Interest

Juan José Calcaño

****.*******@*****.*** • 809-***-**** • Santo Domingo, Dominican Republic

https://www.linkedin.com/in/juanjosecalcano/?locale=en_US Professional Summary

Experienced Webmaster and Digital Media Professional with over 30 years in web development and digital operations, including 8+ years managing WordPress ecosystems for corporate sites. Proven expertise maintaining high-traffic, mission-critical websites, optimizing performance and SEO, and leading end-to-end WordPress migrations. Skilled in technical maintenance, analytics, and cross- functional coordination across IT, product, and marketing teams. Available to work remotely within U.S. business hours.

Core Skills

Web Development & CMS: WordPress FSE, HTML5, CSS3, JavaScript/jQuery, PHP, Git Analytics & Tracking: GA4, Google Tag Manager, Looker Studio, UTM governance, CRO Performance & Security: Core Web Vitals, PageSpeed, CDN/caching, CMS hardening, site audits Design & UX: Adobe Animate, Photoshop, Illustrator, Axure RP, accessibility QA, responsive design Project Management: Jira, Asana, Confluence, Agile/Scrum, vendor coordination Languages: English (Fluent), Spanish (Native)

Professional Experience

WebMaster (Web Content Manager)

ARS SeNaSa – Santo Domingo, Dominican Republic Jul 2018–Present

• Migrated and redesigned corporate site (+200 pages) from legacy CMS to modern WordPress, establishing reusable blocks and governance.

• Managed full technical maintenance: core/plugin updates, security audits, and caching/CDN strategies for 99.9% uptime.

• Implemented GA4 and GTM tracking, developed custom Looker dashboards for conversion and ROI analysis.

• Led cross-functional updates with marketing and IT; reduced content turnaround time by 60%.

• Optimized site speed and UX via Core Web Vitals improvements, lowering bounce rate by 20%.

• Oversaw QA and cross-device testing, cutting production defects by 90%. Interactive Media Lead (VP, Interactive Media)

3aces Studio – New York, NY Dec 2018–2021 (Contract)

• Delivered interactive HTML5 campaigns for brands such as Colgate and Ford with <72-hour turnaround.

• Coordinated remote design and development teams to meet tight production deadlines.

• Implemented agile workflows to enhance team efficiency and creative delivery. Ads Operations Specialist

Digo Media Network – Santo Domingo Feb 2017–Feb 2018

• Managed ad trafficking via DFP (Google Ad Manager), HTML5 ads, and Seismic platforms.

• Partnered with developers and media planners for seamless campaign execution and tracking. Digital Media Trafficker (Ad Trafficker)

Tabuga – Santo Domingo Feb 2015–Jan 2017

• Administered Google Ads and Meta Ads Manager campaigns, growing audiences by 230%.

• Conducted competitive analysis and optimized ad delivery strategies. Education

Pontificia Universidad Católica Madre y Maestra – Santo Domingo, Dominican Republic Digital Marketing (2025)

Universidad APEC – Santo Domingo, Dominican Republic Graphic Design Degree (1992–1996)

Languages

Bilingual English/Spanish; experienced collaborating with international teams and cross-functional stakeholders.

Availability

Fully available for remote collaboration aligned with U.S. business hours. Experienced working with international teams and managing real-time updates across time zones.

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