Multicultural Marketing & Social Media Specialist

Selena M. Arjona

Los Angeles, CA ***** 404-***-**** ******.*******@*****.***

OBJECTIVE

Creative and culturally fluent marketing professional with experience in social media, live events, sports, and content production, seeking a Coordinator role in Multicultural Marketing or Social Media. Passionate about authentic storytelling, engaging diverse audiences, and supporting brand campaigns through content creation, community engagement, and data-driven execution.

EDUCATION

M.S., Kinesiology – Sports Management

San José State University, San José, CA August 2023 – May 2025 B.S., Communication & Media Technologies (Social Media) Academy of Art University, San Francisco, CA August 2017 – May 2022 SKILLS

Social Media Strategy, Multicultural Marketing, Content Creation, Brand Storytelling, Community Engagement, Adobe Creative Cloud, Canva, Final Cut Pro, Event Marketing, Live Production, English & Spanish EXPERIENCE

Marketing Assistant, San José State University Athletic Department — San José, CA Aug 2024 – Aug 2025 Spearheaded promotional campaigns, halftime activations, video board operations, and TikTok content strategy, driving fan engagement across NCAA Division I events.

Live Event Broadcasting, Stanford University Athletic Department — Palo Alto, CA Nov 2024 – Aug 2025 Worked alongside ACC/ESPN production teams operating show control, cameras, and replay systems for live broadcasts.

Operations & Event Manager, Stanford University Athletic Department — Palo Alto, CA Aug 2024 – Aug 2025 Coordinated venue setups, guest services, team logistics, and facility compliance across multiple NCAA sports. Freelance Content Creator — Los Angeles, CA June 2018 – Present Produced video, podcast, and social media content for athletes, artists, small businesses, and NIL-focused initiatives. Fitness Manager, Blink Fitness — Los Angeles, CA Aug 2025 – Present Led member engagement initiatives, staff coordination, and customer-facing brand experiences while driving revenue growth.

Personal Trainer, Speed Hawse — El Segundo, CA July 2023 – Present Delivered speed and power training programs to youth and adult athletes across multiple sports. Elite Track & Field Coach 2017 – Present

10+ years coaching elite youth athletes in sprinting, speed development, and competitive readiness. Sales Associate, Wanda Wallace Foundation — Los Angeles, CA June 2022 – Present (Seasonal) Supported nonprofit fundraising initiatives and successfully sold out merchandise inventory. PROJECTS

Ghost Atomic Pictures — Production Assistant (Microsoft Corporate Shoot) May 2025 Assisted with on-site logistics, equipment coordination, and live production support. ACTIVITIES

9 NCAA All-American in Track & Field Olympic-cycle athlete International competitor representing Panama

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