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Multi Media Account Executive Resume Summary

Location:
Buchanan, VA
Posted:
December 29, 2025

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Resume:

Melissa Falls

Multi Media Account Executive - The Roanoke Times

Vinton, VA

**************@*******.***

540-***-****

Objective

Focusing contribution and career direction on securing a long-term, mutually beneficial role as Businesss Development Manager (or other key support role) where proven skills and abilities can provide the level of support desired by a growth-centered company. Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Multi Media Account Executive

The Roanoke Times - Roanoke, VA

2016 to Present

Responsible for meeting and exceeding weekly, monthly and quarterly print and digital sales goals with focus on solution-based, consultative selling, set meetings with key decision makers and develop advertising programs that solve client challenges, engage in all stages of the sales cycle, from cold- calling to prospecting to developing customer rapport to closing business and servicing accounts, work through objections/concerns regarding costs; determine budgets, and employ relevant selling strategies, prepare and deliver sales presentations with new and existing customers ensuring realistic client deliverables and customer satisfaction to continually grow client base, maintain price and product integrity to ensure maximum company profitability, complete appropriate sales activity reports and forecasts, effectively manage time as it relates to focus on sales related activities Market Sales Manager

World Wireless - Roanoke, VA

2015 to 2016

Oversee all personnel (six Sales Associates) and daily operations of two retail stores selling Cricket Wireless products/services. Provide a level of support, coaching and motivation that has led results- driven sales team to Rank #4 of 33 stores company-wide. Sales Support Administrative functions: Provide individual and sales team support (through training in product knowledge, customer needs assessment, proactive sales techniques) promoting accountability, capability and consistent achievement of sales goals. ProServices Specialist (Commercial Sales)

Lowe's - Roanoke, VA

2014 to 2015

Promoted loyal customer relationships; "Point of Contact" (POC) for sales, sales quotes, and research/ resolution of account issues (billing, pickup, delivery). Tracked/submitted daily sales performance reports.

Business Development Manager

Elwood Staffing - Salem, VA

2013 to 2014

Provided sales support for branch of one of USA's largest staffing firms, locally specializing in administrative and laborer positions. Researched and compiled Market Analysis to identify regional client base and market expansion potential. Tracked/reported sales calls, potential client companies and status updates.

Member Sales Representative

Carilion - Roanoke, VA

2013 to 2013

Business Sales Representative

Verizon Wireless

2005 to 2012

Indirect Account Manager

Verizon Wireless

2003 to 2005

Business Sales Representative, 2005-2012. POC for 90+ Sales Representatives at 30 National Retail accounts (Circuit City, Radio Shack, Best Buy and more). As BSR, scheduled on-site meetings/ presented wireless solutions to employees of existing business accounts; provided customer training, and served as Support Center liaison to activate accounts and resolve customer issues. Promoted brand awareness at trade association events.

Store Manager

SunCom

2002 to 2003

Overview of Responsibilities

Sales Support

SunCom - Roanoke, VA

2001 to 2003

Sales Support Administrative functions: Provided sales teams with research/resolution of customer account issues, new-hire and in-service training. Assisted with development of Action Plans to meet individual and overall sales goals. Tracked/generated daily reports on customer activations/changes by location. Utilized Sales Force funnel management/prospecting tools. SUNCOM, Roanoke, VA (2001-2003)

Indirect Sales Coordinator

SunCom

2001 to 2002

Retail Store Manager, 2002-2003. Primary liaison to agents, providing strategic sales support to 40 Sales Representatives in 15 locations, with a key focus on promoting increased sales and market share. As Store Manager, reviewed and analyzed reports to project sales and store profitability. Sales Support Administrative functions: Broad-based sales support included 1:1 training, group meetings, inventory, merchandising, reporting. Provided training on corporate policies, procedures, product knowledge, IT systems.

Indirect Sales Representative, nTelos

NTELOS - Roanoke, VA

1998 to 2001

1998-1999, 2000-2001 Retail Store Manager, R&B Communications, 1999-2001. Trained/supervised CSRs and Sales Clerks. Tracked/reported daily sales, inventory, traffic count and sales commission reports; analyzed P&L statements.

Education

General Studies

Virginia Western Community College

Diploma

James River High School

Skills

B2B, Cold Calling, Prospecting, Business Development



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