Dynamic Sales Leader Seeking Growth Orientation

DEVIN MAYFIELD

Plano, TX ***** Mobile 608-***-**** Email: *************@****.*** LinkedIn

CAREER PROFILE: Dynamic sales leader with 5+ years of experience driving revenue growth, leading high-performing teams, and building strong client relationships. Proven track record of exceeding sales quotas, developing strategic marketing and sales plans, and coaching staff to achieve top regional rankings. Seeking to leverage expertise in healthcare and service-based sales, team supervision, and territory management to excel, delivering measurable growth while developing and supporting regional sales teams. CORE COMPETENCIES

Sales Leadership

Team Supervision

Pipeline Development & Prospecting

Strategic Sales & Marketing Planning

Revenue Forecasting

Budgeting & Revenue Forecasting

Contract Negotiation & Closing

Administrative Support

Process Improvement

Operational Efficiency

Networking/Outreach

KPI Tracking

Leadership Development

Coaching

PROFESSIONAL EXPERIENCE

COWBOYS FIT, DALLAS, TX FEBRUARY 2021 – CURRENT

CLUB MANAGER

Conducted one-on-one coaching sessions with sales team members, identifying performance gaps and implementing tailored solutions that boosted individual and team results.

Oversaw sales operations across two high-volume locations, driving performance while ensuring alignment with organizational goals and customer satisfaction standards.

Recruited, interviewed, and onboarded top-performing employees to build a strong, results-driven sales team.

Designed and delivered training programs to develop staff skills, coached employees for advancement, and successfully promoted high-achieving team members, supporting long-term talent development and succession planning.

Monitored KPIs, sales metrics, and operational workflows to evaluate progress, implement process improvements, and maximize revenue growth.

KEY ACHIEVEMENTS:

Increased company revenue by 40% year-to-date through strategic inbound and outbound sales initiatives.

Consistently led sales team to rank in the Top 15 across the region, surpassing quotas and exceeding performance benchmarks.

YMCA, DALLAS, TX OCTOBER 2020 - JANUARY 2021

SITE DIRECTOR

Built and maintained strong relationships with community leaders, local officials, and partner organizations to expand outreach and create sustainable collaborations.

Designed, modernized, and implemented instructional programs that increased participant engagement, improved learning outcomes, and aligned with organizational goals.

Monitored and evaluated program performance using data-driven metrics, implementing continuous improvement strategies that enhanced efficiency and overall effectiveness.

Secured new community partnerships and resources that broadened program reach and strengthened long-term organizational impact.

Facilitated workshops and group sessions, fostering an inclusive learning environment that supported diverse participant needs.

KEY ACHIEVEMENTS:

Mentored and coached 2 group instructors, resulting in a 20% increase in youth retention.

Collaborated with the customer success team to develop a new onboarding program that increased customer retention by 20%. Increased student engagement scores by 30% through innovative programming and community partnerships. D

DEVIN MAYFIELD Page 2

AMERICORPS VISTA JANUARY 2020 TO NOVEMBER 2020

DEVELOPMENT COORDINATOR

Researched Suboxone treatment and Homeward Bound’s approach, creating a database of best practices and client demographics to evaluate program effectiveness.

Developed a system to track client treatment choices, ensuring compliance with HBI and funding requirements.

Partnered with recovery resource coaches to maintain client relationships, monitor progress, and support success.

Assessed Project SOBER using grant criteria and prepared reports presenting it as a model for medically assisted treatment.

KEY ACHIEVEMENTS:

Trained my replacement for the position, created an appointment system for a nonprofit, created a digital care package to keep people sober, assisted recovery coaches and therapists with appointment shows. EDUCATION AND CREDENTIALS

MASTER OF SCIENCE IN KINESIOLOGY, MAY 2024

Dallas Baptist University, Dallas, TX

BACHELOR OF SCIENCE IN COMMUNICATION STUDIES, MAY 2018 Minnesota State University - Mankato, Mankato, MN

PROFESSIONAL AFFILIATIONS

Member, NBGSA- National Black Graduate Student Association

Member, NSLS- National Society of Leadership and Success

Member, Black Sports Professionals North Texas-BSPNTX

CRM: ABC Fitness/Ignite Sales

ADDITIONAL INFORMATION

Technical Proficiencies: Canva, Microsoft Office Suite, Jira, Trello, Asana, Microsoft Project, Adobe, Salesforce Interests: Reading, running, biking, cooking, traveling

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