Executive Management Leader with Multicultural MBA Experience

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FELIPE A SANTOS

*********@*****.*** Cell. 504-***-**** Naples, FL

Results-driven Executive Management and Multi-Cultural MBA Professional. Experience in marketing, sales staff leadership, strategic planning, KPI setting, financial analysis, budgeting and cost containment in consumer product, financial and shipping businesses in Central American and US markets. Strong background in Central American segments in USA. EXPERIENCE AND ACHIEVEMENTS

KALAHUALA TRADING ENTERPRISES LLC - U.S.-based company engaged in reselling equipment, parts, supplies and merchandise to Central America to commercial and personal accounts. Also engaged in the shipping of parcels to that region acting as an agent for licensed freight forwarder and cargo consolidating company. PRESIDENT/MANAGER, July 2012-present

Currently carrying out operational and strategic responsibilities. Duties include conducting day-to-day business transactions. ROCO PERFORMANCE CORP - U.S.-based SUV & Pickups Aftermarket/Performance and OEM parts, accessories, and installation specialist.

CFO- October 2019 – May 2020

Duties included reporting the daily cash flow position of the company, A/P scheduling and l Assisted CEO in Corporate Financial Analysis, Key Commercial, Marketing and KPI Program implementation and cost reduction programs.

• 2020 Operational and Capital Budget

• Monthly and Weekly Cash Flow Statements

• A/P schedule

• Key customer/key product line report

DIP SHIPPING CO. - U.S.-based freight forwarding and cargo consolidating company catering the outbound commercial and personal freight to Honduras, Guatemala and Mexico. BRANCH MANAGER- 2010-2016

Kenner, LA Jan. 2010 – Sept. 2011

Houston, TX May. 2014 – Feb. 2015

Kenner, LA Feb. 2015 – Sept. 2015

Terrytown, LA Oct. 2015 – Nov. 2016

Terrytown, LA May 2018- July 2018

Had operational and strategic responsibilities. Duties included conducting daily branch business and leading key corporate initiatives and project implementation. Set KPIs, target figures and expansion plan. Assisted CEO in Corporate Financial Analysis, Key Commercial, Marketing and KPI Program implementation and cost reduction programs.

• Expanded invoicing by 25 – 30 %.

• Opened and launched 2 new branches, securing volume for personal freight and parcels.

• Achieved a 10 % growth in container revenue.

• Reorganized Sales Agent Network.

FICOHSA EXPRESS LLC - U.S.-based money services business (money transmitter) part of GRUPO FINANCIERO FICOHSA, one of the top financial sector conglomerates from Honduras, Central America. MARKETING & HR MANAGER, Oct. 2004 – July 2009

Duties included conducting market, industry and general economic research and carried out financial and sales forecasts to aid in strategic planning, new product and service development as well as to schedule and implement branch expansion. Developed and implemented advertising campaigns, promotions and prepared the U.S. Operations Budget & Marketing Plan. Organized the HR department and formulated its basic policies and manuals. Set KPIs to evaluate and follow-up on branch performance.

• Opened and launched 10 of the existing 15 company branches, increasing transactions by 858% and invoicing by 818%, representing a growth in $40MM in remittances.

• Promoted branch KPIs performance; generating a 200% improvement in transactions/branch, a 180% improvement in

$ s remitted/branch and a 109% improvement in income/branch. EDUCATION

INCAE BUSINESS SCHOOL-M.B.A. www.incae.edu/en/ Accredited by SACS (Southern Association of Colleges and Schools), BALAS (Business Administration And Latin American Studies Association and NASPAA (National Association of Public Affairs and Administration). Member of AACSB International (American Assembly Of Colleges And Schools Of Business). World’s 89th among 3,000 schools ranked by Financial Times’ 2017 Global MBA Ranking. Alajuela, Costa Rica.

SPECIAL SKILLS: Fully Bilingual (English/Spanish). Microsoft Office (Word, Excel, PowerPoint), SAP Financial Program. OTHER: US Citizen.

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