Senior B2B Advertising Sales Leader

RONALD HUGHES

Saint Albans, WV *****

304-***-**** / **********@*****.***

WORK EXPERIENCE:

WVRC Media 11/2018 – Present

Senior Account Executive

Responsible for legacy and digital advertising, including SEO, OTT, Websites, Programmatic display and Social Media. Clients include attorneys and other business to business professionals(b2b) in an outside sales environment.

Sales trainer and coach

Leader in new business and digital sales.

Microsoft proficient. MATRIX and Salesforce CRM expert.

DEX/YP (formerly YP/AT&T) 2013 – 11/2018

Business Adviser, 03/2014 – 11/2018

Upsell to existing clients and hunter of new business in Print Directories, Search Engie Marketing/Optimization, Websites, Social Media and CRM and other digital products to business to business (b2b)and attorney clients in an outside sales environment.

Trained and coached new employees

Above average performer and recognized for client retention.

Salesforce Expert

New Media Account Executive, 2013 – 2/2014

Hunter sales position selling yellow pages, SEM and iyp to non-advertisers.

Average 10 new sales per month.

Salesforce CRM proficiency.

Charleston Newspapers 2001 – 2013

Major Retail Advertising Account Executive

Top performer at largest newspapers advertising staff in West Virginia.

Account Executive of the Year 2001, 2005, 2009 and 2011.

Large, national and new account specialist in online and print media.

Official sales trainer for all departments. Coach for newer reps

Project coordinator.

The Herald Dispatch, Huntington, WV 1999 – 2001

Health Account Executive

Develop and maintain health industry advertisers such as doctor groups, hospitals etc., for large daily newspaper.

Responsibilities include publishing monthly health sections in the newspaper and annual 300-page, four-color medical directory.

Lincoln Journal Inc., Hamlin, WV 1998 – 1999

General Manager

Manage marketing and supervise sales and writing staff for this weekly newspaper published in three separate editions covering the county.

Determine/approve editorial and advertising content.

Chesapeake Directory Sales Co. / A Bell Atlantic Company, Charleston, WV, 07/1990 – 1998

Senior Sales Representative/Account Representative, 1995 – 1998

Sold advertising for C & P / Bell Atlantic Yellow Pages to attorneys and other business to business accounts.

Cold called and solicited new business.

Increased sales to existing accounts.

Achievements:[1]

Best Divisional numbers ever recorded for this position.

Appointed to the President’s Advisory Committee, August 1997.

Finished over 100% to Goal in 1992, 1992, 1994, 1995, and 1997.

District Sales Manager, 1992 – 1993

Asked to take District Sales Manager position to develop the unit.

Hired to this position over two other candidates with two and three years more experience.

Taught training sessions focused on organization and selling skills.

Achievements:

President’s Sales Achievement Award in 1991 for Top Sales Performance in Division – 124% of Goal in 1991.

President’s Sales Quality Award Winner.

Named to President’s Sales Council in 1991.

12 Canvass Champion Awards.

Number One in Division Premise Sales in 1991 and 1994.

Winner President’s Sales Achievement Award, 1994.

Increased readership and advertising dollars.

Increased personal revenues by 40%.

Account Executive, 1990 – 1992

EDUCATION:

Bachelor of Science Degree in Communications, West Virginia State College

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