Project Manager

SHEILA SHROPE

415-***-**** ********@*****.***

https://www.linkedin.com/in/sheila-shrope-82685410/ Marketing & Creative Project Manager

Creative Project Manager with 9+ years of experience leading end-to-end creative, digital, and marketing projects across B2B tech, SaaS, beauty, and agency environments. Skilled in shaping narratives, writing clear presentation decks, and coordinating cross-functional teams to deliver compelling stories and high-quality creative work. Adept at workflow optimization, communication, and problem-solving in fast-paced, deadline- driven environments.

Core Competencies:

§ End-to-End Project Management

§ Cross-Channel Marketing Campaigns

(Print, Digital, Video)

§ Creative Operations

§ Workflow Optimization

§ Vendor Management

§ PM Tools: Workfront, Jira,

Monday.com, Smartsheet,

Asana

§ Resource Allocation

§ Web Development

§ Deciphering Ambiguity

§ B2B, B2C SaaS Environment

§ Marketing Communications

§ Stakeholder Collaboration

§ Agile/Scrum and Waterfall

Methodologies

PROFESSIONAL EXPERIENCE

Perricone MD, San Francisco CA March 2025 – September 2025 Project Manager (Contract)

§ Lead and coordinate cross-functional projects—especially in the areas of marketing, print & product packaging, product launches, brand initiatives, and operations—ensuring projects are delivered on schedule, on budget, and aligned with Perricone MD’s brand objectives.

§ Acted as a key liaison among stakeholders - e.g., creative, marketing, operations, external vendors, and global marketing partners to drive project execution, resolve issues, and maintain transparency across all functions.

§ Ensured seamless operation of project management software by regularly updating data, generating detailed project reports, and proactively optimizing system performance to support efficient workflow execution.

ICE Mortgage Technology (formally Ellie Mae/acquired Sept 2020), Pleasanton, CA August 2017 – Oct 2023 Marketing Project Manager (FTE)

§ Managed full project lifecycles for complex marketing initiatives, including digital, print, events, packaging and email campaigns, ensuring alignment with brand and business goals.

§ Coordinated UI and UX projects for dashboards optimization, website redesign and mobile app design.

§ Collaborated with vendors and cross-functional teams to define project scopes, timelines, and deliverables in a B2B/SaaS environment.

§ Led the implementation of Workfront and Monday.com, streamlining project tracking and reporting for enhanced transparency and productivity.

§ Sourced and managed creative resources to meet workload demands, optimizing team performance.

§ Spearheaded onboarding and training for new hires, ensuring seamless integration into project workflows.

§ Delivered high-impact brand campaign launches through tight coordination with internal stakeholders and external partners.

§ Managed video projects for branding, YouTube presence, website traffic, email marketing campaigns and social media.

Sheila D. Shrope Resume, Page 2

Sephora (SiJCP), San Francisco, CA May 2016 – Nov 2016 Marketing Project Manager (Contract)

§ Directed multi-channel marketing campaigns, including window animations, in-store collateral, packaging and digital media, enhancing Sephora's in-store experience.

§ Developed and maintained detailed project schedules, optimizing resource allocation and managing tight deadlines.

§ Collaborated with creative teams to ensure consistent brand messaging across all media touchpoints. Salesforce, San Francisco, CA May 2015 – Nov 2015

Program Manager (Contract)

§ Oversaw Dreamforce 2015 project execution, aligning marketing, sales, and design teams to deliver event experiences that met business objectives.

§ Supported Agile environment to facilitate cross-departmental collaboration and deliver projects on schedule.

§ Managed vendors and vendor software for all creative approvals, which ensured quality and consistency of design, development, testing, and integrated testing cycles and deliverables. Tria Beauty, Pleasanton, CA Nov 2014- June 2015

Global Project Manager (Contract)

§ Managed digital and offline marketing projects, including UX eCommerce development, packaging, and retail point-of-sale materials.

§ Oversaw and managed the daily progress of vendors, which includes translation company and retail display manufacturers + packaging.

§ Coordinated efforts across the U.S., Japan, Korea, and Europe, ensuring cohesive global brand strategy.

§ Submitted and collaborated with regulatory (ECO) and legal department. Free Range Studios, Oakland, CA June 2014- Sept 2014 Project Manager (Contract)

§ Managed Projects throughout the full engagement cycle: strategy, conception, development, scheduling, resource management, status reporting, execution, and closeout.

§ Financial Management: Composed and maintain budgeting, produce purchase orders for outside costs, and ensure tracking of project revenue and expenses in monthly financial projection. The Men’s Wearhouse, Fremont, CA Aug 2013 – June 2014 Online Project Manager/Resource Manager (Contract)

§ Led online marketing projects, including UI and UX website updates, email campaigns, and social media content for Men’s Wearhouse brands.

§ Coordinate schedules with contracted proofreaders and translators.

§ Partnered with business owners to align project workflows, driving creative consistency across digital channels. Eccolo Media, San Francisco, CA March 2013 – June 2013 Project Manager (Contract)

§ Provided a single point of contact for large scale, technical, highly visible, sophisticated and critical business projects.

§ Services included robust messaging, content development, customer reference, and production. Supported by a team with deep expertise in writing and producing print, video, Web, audio, multimedia, brand, social, and digital content.

Attik Advertising, San Francisco, CA Nov 2012 – Feb 2013 Project Manager (Contract)

§ Executed branding and UI/interactive projects, managing end-to-end creative processes and ensuring on-time delivery across multiple campaigns.

§ Optimized project management process, plus insured that the project team is notified promptly of any potential change in project scope and expected deliverables. Sheila D. Shrope Resume, Page 3

Appcara, Milpitas, CA March 2011 – Dec 2011

IT Project Manager (Contract)

§ Worked with business partners and other groups to identify technical and functional needs of cloud system and determine priority of needs.

§ Managed standard system processes, enhancements to system, and maintenance of e-commerce back office with collaboration from Infrastructure and Application team.

§ Experience managing offshore/onshore development teams.

§ Created overall project dashboard for at-a-glance view of progress, as well as individual project dashboards for project level reporting.

§ Managed New Application Migration Project for e-commerce company site involving Oracle, Drupal and Odyssey, throughout the software lifecycle.

§ Managed and displayed interpersonal skill with engineer rolls and C-suite positions. Tools & Platforms:

• MS Office Suite, Adobe Acrobat, SharePoint, Basecamp

• Monday.com, Workfront, Jira, Smartsheet, Asana, Miro

• Google Docs, Box, MS Project, Outlook, PowerPoint Education

San Francisco State University

Bachelor of Arts in Marketing (Advertising Emphasis)

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