Dental Operations Leader - CRM & Workflow Expert

Danielle MacLean

Rancho Mirage, CA • 760-***-**** • *****************@*****.***

Professional Summary

Strategic, relationship driven dental operations professional with 25+ years of combined clinical, administrative, and executive experience across cosmetic, restorative, pediatric, and surgical dentistry. Expert in GoHighLevel CRM automation, workflow optimization, patient lifecycle management, and multi clinic operations. A unique blend of warm patient centered communication and high level operational strategy allows for seamless support in both patient facing and executive roles.

Core Skills & Competencies

• Dental Operations & Practice Management

• GoHighLevel CRM Setup & Automation

• Patient Communication & Education

• Workflow Design & Optimization

• Dental Billing & Insurance Coordination

• Treatment Coordination & Case Acceptance

• Multi Clinic Support & Systems Design

• Pediatric, Cosmetic, Endodontic & Implant Dentistry

Professional Experience

**Director of Dental Operations PURE DMS — Palm Desert, CA (2011–2025)**

Led clinic operations, workflow optimization, and CRM automation using GoHighLevel. Designed end to end patient pipelines, automated communications, created analytic dashboards, and supported multi location clinical and administrative teams.

**Dental & Surgical Assistant — Pediatric Dentistry Northland Pediatric Dental (2007–2009)**

Supported pediatric dental surgeries and restorative procedures. Provided comforting, child friendly care and maintained strict surgical protocols.

**Dental Assistant — Cosmetic, Endodontic, Implant DQS Dental (2004–2007)**

Assisted high level cosmetic and surgical procedures, full mouth reconstruction, and restorative care. Improved workflow efficiency and strengthened long term patient relationships.

**Lead Dental Coordinator Concept Dentistry (2001–2004)**

Managed patient scheduling, insurance processing, multi provider flow, and treatment coordination.

**Dental Practicum Brentwood Dental (2000–2001)**

Developed foundation in clinical assisting, patient support, sterilization, and diagnostic preparation.

Education

Associate Degree — Dental Studies • KDM Dental College, Calgary, AB

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