Salesforce Developer with 9+ Years Expertise

Laya Reddy

Salesforce Developer

*********@*****.*** 571-***-****

PROFESSIONAL SUMMARY:

* ***** ** ********** **** the development, administration, configuration, requirement gathering, implementation, integration, and support of Salesforce CRM and Salesforce applications.

Expertise in all phases of Software Development Life Cycle (SDLC), including requirement gathering, requirements analysis, design, development, implementation, and enhancement of Salesforce.com projects.

Experience with Salesforce Lightning features such as activities, contextual hovers, opportunity boards, and customizable dashboards.

Extensive Experience with Lightning Web Components, Aura framework, and Salesforce Lightning Design System (SLDS).

Hands on experience in customized Case Management with Validation Rules, Escalation Rules Approval Process, workflow, Lightening, Reports and Dashboards for auto-routing, lead escalation, and email alerts.

Well versed in using the Salesforce Lightning UI, building Lightning Apps combining the Lightning App Builder and Lightning Component functionality.

Experience in implementing Apex Classes, Visualforce Pages, Apex Components, Apex Controllers, Triggers, Test Methods and writing SOQL/SOSL queries, Lightning/Aura framework and components.

Demonstrated experience in developing SFDC applications using Apex triggers, batch Apex, email services, Visualforce Pages, and web services.

Expertise in the design, development, and implementation of sales, marketing, and service and support modules on Force.com platforms.

Expertise in developing Visualforce Pages, Visualforce Custom Controllers, Components, Custom Objects, Reports, Dashboards, Tabs and Customer Communities, and Analytic Snapshots.

Comprehensive working knowledge in Security Controls, User Management (Data Loader, Import Wizard), Work Bench, Data Migration, Partner WSDL, Enterprise WSDL, and Sandbox Management.

Proficient with CRM business processes such as Campaign Management, Lead Management, Account Management, Case Management, Quote, Forecasting, and Call Centers.

Experience in creating Schedule Apex and Batch Apex jobs.

Expertise in customizing the Salesforce CRM User Interface using Apex Programming, Custom Controllers, Visualforce, CSS, and JavaScript.

Extensive experience implementing Service Cloud, including OmniChannels, Routing Configurations, Entitlement Management, Knowledge Basics, Knowledge Search Basics, Call Center Integration, and Salesforce for Outlook.

Expertise in creating complex reports & dashboards for business leaders, dynamic dashboards for sales personnel and service personnel.

Expertise in the Service Cloud, Sales Cloud, Health Cloud, Marketing Cloud and Experience Cloud.

Experience in Deployments using Change Sets and Visual Studio Code

Expert in querying salesforce.com database using SOQL & SOSL queries using Force.com Explorer.

Integrated external systems with Salesforce using Salesforce Web Services APIs (REST, SOAP, and Bulk APIs) to enable seamless data exchange and process automation.

Expertise in SFDC Administrative skills such as creating Profiles, Roles, Users, Relationships, Page Layouts, Approvals, Workflows, Reports, Dashboards, Emails Alerts, Objects, Tasks and Events.

Experience working in Agile methodology, Scrum methodology, Waterfall model and Test-driven development.

Exceptional leadership and interpersonal skills, team player able to work effectively with all levels of organizations, as well as individuals.

CERTIFICATIONS:

Salesforce Certified OmniStudio (Vlocity) Developer

Salesforce Certified Service Cloud Consultant

Salesforce Certified Platform Developer 1

Salesforce Certified Administrator

Salesforce Certified AI Associate

Salesforce Certified Agentforce Specialist

TECHNICAL SUMMARY:

Salesforce Technologies

Apex Trigger, Apex Scheduler, Batch Apex, Apex Class & Apex Web Service, Visualforce (Page, Component & Controllers), Lightning Web Components, Aura Components

Programming Languages

Apex, Java

Salesforce Cloud

Sales, Service, Health, Marketing, Experience (Community)

Deployment

Change Sets, Visual Studio Code

Web Services

SOAP, WSDL, XML, REST

IDEs

Force.com IDE, Visual Studio

Methodologies

Agile, Scrum

PROFESSIONAL EXPERIENCE:

Brite Systems (Department of Aging Services, New Jersey) Feb 2025 – Present

Salesforce Developer

Worked with business users to gather requirements and analyze the possible technical solutions with technical team.

Involved in Salesforce.com application setup activities and customized the apps to match the functional needs of the organization.

Developed complex Apex classes and triggers to enforce business logic for participant intake, eligibility verification, and service plan tracking across the project lifecycle.

Designed and developed OmniStudio solutions including OmniScripts, DataRaptors, Integration Procedures, and FlexCards to streamline referral, eligibility, enrollment, tracking workflows for aging services programs.

Designed and implemented data models with complex relationships (lookup, master-detail, junction objects) to support public sector program tracking and case management.

Built asynchronous Apex to handle long-running processes such as bulk data updates, service eligibility recalculations, and nightly synchronization tasks.

Used Platform Events and Change Data Capture (CDC) to facilitate near real-time integrations and updates between Salesforce and third-party systems.

Created dynamic picklist management and dependency logic using Custom Metadata Types and LWC to reduce hardcoded field mappings and improve configuration flexibility.

Utilized Salesforce Discovery Framework objects to design and implement dynamic, configurable assessment forms for evaluating participant needs during nursing home discharge and community transition planning.

Created structured assessments by configuring Discovery Questions, Question Groups, and Assessments objects, enabling caseworkers to capture standardized, reportable data across participant touchpoints.

Integrated Discovery Framework assessments into OmniStudio OmniScripts, ensuring smooth data flow and a unified caseworker experience during intake and service planning.

Leveraged Salesforce Business Rules Engine (BRE) to implement custom roll-up summary logic for objects where standard roll-ups were not supported, such as lookup relationships or conditional aggregation.

Configured Custom Permissions to control visibility and access to specific Apex classes, LWC components, and Flow logic, allowing for fine-grained feature toggling based on user roles.

Created and managed Permission Sets to assign object- and field-level access for users across multiple profiles without relying on profile changes and used permission Set Groups to bundle related permissions for functional roles simplifying user management and compliance tracking.

Leveraged muting permissions within Permission Set Groups to override or restrict access to specific features without duplicating permission sets.

Configured field-level and record-level security across standard and custom objects, ensuring users only access data relevant to their role while supporting compliance with HIPAA and federal data privacy regulations.

Enforced login IP restrictions, session timeouts, and two-factor authentication (MFA) to secure access across web and mobile clients, in accordance with government IT security policies.

Created multiple Lightning Components, added CSS and Design Parameters that make the Lightning component look and feel better.

Used SOQL & SOSL for data manipulation needs of the application using platform database objects.

Designed, developed and deployed custom Salesforce applications using APEX classes, Controller classes, Batch APEX and APEX triggers for various functional needs in the application.

Integrated Salesforce with external systems using SOAP and REST Web Services for exchanging data.

Followed agile methodology, participating in Daily Scrum Meetings, Sprint Planning and Backlog grooming and sprint reviews.

Environment: Salesforce.com platform, Apex Class, Lightning, OmniStudio, Reports, Dashboards, Flows, Email Services, HTML, Web Services, SOAP, SOSL, SOQL, Maven, Windows, Experience Cloud

Advance Auto Parts, Raleigh, NC Jul 2023 – Jan 2025

SFDC Developer

Worked on Lightning components and added design parameters from Lightning Design System (LDS). Client-side JavaScript and server-side Apex were used to build customized Lightning components.

Developed a Lightning user interface, utilizing Aura components, CSS, and Bootstrap, for entering case details.

Developed and deployed Apex Classes, Controller Classes, and Apex Triggers for various application functionalities.

Worked on Salesforce.com development using Salesforce technologies such as Apex, Lightning Web Components (LWC).

Used Salesforce Lightning Inspector to debug the lightning components during the development process.

Used a Salesforce1 simulator during the development to test if the lightning components works properly on the mobile device.

Designed email templates, approval processes, approval page layouts, and defined approval actions on them.

Used Salesforce Console Integration Toolkit, developed a customized Service Cloud Console.

Designed and implemented end-to-end digital experiences using OmniStudio, including OmniScripts for guided workflows, FlexCards for dynamic UI, DataRaptors for data transformation, and Integration Procedures for seamless backend orchestration—enhancing process efficiency and user experience across Salesforce.

Provided technical consulting and support throughout the project lifecycle in the areas of solution integration and API design.

Managed users, public groups, profiles, and roles within Salesforce CRM, this included assigning permissions to the appropriate user within the hierarchy.

Utilized Salesforce.com CRM software for forecasting, contract management, and pipeline maturity.

Implemented and modified Custom objects, Page layouts, Custom tabs, and Components based on application needs.

Fixed issues with custom Lightning Event Management app on styles and controllers for in-built apps.

Utilized Apex Data Loader and Excel Connector to load/manage the data.

Maintained data cleanliness and accuracy by adding custom validation rules, custom formulas, reports and dashboards.

Developed SOQL and SOSL statements in Triggers using Workbench.

Environment: Salesforce.com, Apex Language, Lightning Web Components, Aura Framework, Apex Classes, Controller Classes and Apex Triggers, Apex Data Loader, SOQL, SOSL, Change Sets, Visual Studio, Jira, Windows.

uLab Systems – Memphis, TN April 2022 – June 2023

Salesforce Developer

Developed Lightning apps that were compatible with Salesforce1 mobile apps using Lightning Components.

Customized reports and dashboards for a small number of users using Salesforce Lightning Components.

Developed many email templates and mail merge templates for lightning experience and contributed to mail merge for a variety of standard and customized objects.

Worked with external objects in Salesforce, which is another feature introduced with Lightning components.

Developed the business and software requirements for Salesforce implementation by engaging with various business user groups.

Used field level security, page layouts, a variety of profiles could be managed in terms of visibility and access.

Utilized Salesforce1 Lightning Components, Controllers, Handlers, Events, and Aura components to build a mobile application.

Implemented custom functionality by designing, implementing, and deploying APEX classes, triggers, and schedule classes.

Developed client-side scripts for handling events and triggering actions in aura controllers and controller helpers.

Extracted data from external systems to display in Salesforce.com using Web Services.

Used Data Loader and Import Wizard, imported Excel data into Leads, Accounts, Contacts, and Opportunities.

Improved the appearance and functionality of the Lightning component by creating multiple components and adding CSS and Design Parameters.

Implemented web-to-case and email-to-case functionalities to provide better customer support.

Implemented Aura Framework by adding Aura Attributes and Aura Handlers for Events to simplify Lightning Application logic and interaction.

Implemented Assignment rules, Escalation rules to ensure cases are routed to the appropriate team members.

Consumed external systems using HTTP callouts and the Salesforce Web Services APIs, handling JSON/XML payloads and applying advanced error handling techniques.

Developed and deployed scalable API solutions using Salesforce Web Services APIs to support automated workflows and reduce manual intervention across business processes.

Developed Word and Excel documents using Conga Composer and deployed them using workbench to other orgs.

Implemented and consumed the Knowledge Base Dashboards & Reports AppExchange for monitoring the Knowledge Base through Reports & Dashboards.

Participated in data mapping and migration from legacy systems to Salesforce.com objects.

Worked on DocuSign integration with Salesforce for eSignature to provide electronic exchanges of contracts and signed documents to users Developed custom controllers, extensions and triggers using SOQL and SOSL statements while following Salesforce.com Governor limits.

Created Group, Deal Rooms provisioning and marketing teams for the Salesforce Service Cloud and Web Services.

Configured DataRaptors for efficient data handling and transformation without custom Apex, ensuring scalable performance and built reusable FlexCards to display contextual Salesforce and external data in a responsive UI.

Environment: Apex Classes, Lightning Web Components, Aura, Triggers, Controllers, Custom Objects, Records, Page Layouts, Roles, Work flows, SOSL, SOQL, DashBoards, Data Loader, Data Migration and Windows.

Wilco Source Technologies Pvt Ltd – Hyderabad, India February 2020 – July 2021

Salesforce Developer

Developed custom components for Salesforce Lightning Components to replace existing ones.

Used Lightning Components or Quick Actions in place of all JavaScript buttons.

Developed Lightning apps using Lightning Components and integrated them with the Salesforce1 mobile app.

Implemented the business logic using Apex Classes & Triggers.

Designed and implemented Salesforce Lightning Components for a small set of users.

Utilized Lightning component framework to build reusable UI components and pages.

Implemented AppExchange applications and integrated them with third-party applications.

Created triggers to process incoming service e-mails from customers to create new case records automatically.

Utilized Apex features, such as Switch statements, to refactor the Aura-enabled Apex code.

Integrated Web Services for extracting data from external systems and displaying it on Salesforce.com pages.

Implemented Aura Framework in Lightning applications, by adding Aura Attributes and Aura Handlers for Events.

Implemented Assignment rules, Escalation rules to ensure cases are routed to the appropriate team members.

Developed workflow rules, tasks, emails, and alerts to track activities and tasks related to customers.

Utilized the Knowledge Base Dashboards & Reports AppExchange when providing and consuming knowledge base reports and dashboards.

Participated in data mapping and migration from legacy systems to Salesforce.com objects.

Utilized Apex Data Loader to migrate Oracle data to Salesforce.

Used Lightning Design System, Lightning App Builder, and Lightning Components .

Implemented Salesforce components in production using ChangeSets and Visual Studio.

Designed various types of email templates for automatic customer responses.

Environment: Salesforce.com, Force.com, Apex Classes, Triggers, Controllers, Lightning Web Components, Custom Objects, Records, Page Layouts, Roles, Work flows, SOSL, SOQL, Cast Iron, Dash Boards, Data Loader, Data Migration, Visual Studio, Change Sets, and Windows.

Cognizant – Hyderabad, India March 2018 – January 2020

Salesforce Developer

Interacted with various business user groups and documented the Business and Software Requirements for Salesforce implementation.

Developed Visualforce Pages, provided business logic in Custom Extension Controllers, and developed wrapper classes to display data from various objects.

Developed and managed complex workflows, approvals, validation rules, assignment rules, and system triggers.

Implemented Apex Classes, Controller Classes, and Apex Triggers for a variety of functional needs inside the application.

Utilized Apex in Force.com IDE to create custom controller classes for Visualforce pages and implement custom business logic.

Implemented a variety of AppExchange products based on the organization's needs.

Developed SOQL & SOSL queries for data manipulation needs of an application using platform database objects in consideration of governor limits.

Used Data Loader and Import Wizard, imported Excel data into Leads, Accounts, Contacts, and Opportunities.

Implemented Web to Case, Email to Case functionality to improve customer support.

Used Cast Iron Integration Systems, Salesforce CRM was integrated with the legacy system.

Designed various types of email templates for automatic customer responses.

Used Apex Data Loader to migrate data into Salesforce.com from external systems.

Managed all activities related to configuring data loaders, uploading files in CSV format into salesforce.com, and checking for accuracy.

Environment: Salesforce.com platform, Data Loader, Apex Classes, Controllers, Triggers, Data Migration, Visualforce, SOQL, SOSL, Workflow & Approvals, Custom Reports, Dashboards, Windows.

Maktron Global IT Solutions Pvt. Ltd. – Hyderabad, India August 2015 – February 2018

Salesforce Developer

Responsible for enabling network-based security and organization-wide list of trusted IP address.

Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Involved in creating and customizing Email template and configuring them to the email alert within the workflow rule for standard/custom object.

Developed various Custom objects, Tabs, Entity-Relationship data model, validation rules.

Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com Objects.

Created unit test cases and coordinated change requests to drive the business requirements during Integration and Testing stages.

Responsible for creating Queues, Workflows rules and tasks to share and automate work to the users in the Queue.

Build the organization’s role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization’s hierarchy.

Implemented security settings, object level security, field level and record level security.

Managed all new user set-ups and deactivation, including following approval process and transferring ownership of account/contact/opportunities for deactivated users.

Customized Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.

Developed Assignment rules, Escalation rules to enable proper routing of cases to the case team members.

Implemented auto escalation rules, automatic case generation and routing to call center agents.

Created new sandboxes and deployed Components and Data from one environment to another and managed sandbox refreshment activities.

EDUCATION:

Bachelor’s in computer science engineering - JNTUH, India (May 2015)

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