Salesforce Developer with 8+ Years IT Experience

Madhavi Diyya

Contact: +1-281-***-**** Email: ***********@*****.***

LinkedIn: https://www.linkedin.com/in/madhavidiyya

Salesforce Developer

PROFESSIONAL EXPERIENCE

8+ years of IT experience in Salesforce.com, Force.com development, administration, analysis, design, deployment, and Lightning migration.

Strong expertise in Apex Classes, Triggers, Batch Apex, Schedulers, Visualforce, LWC, Aura Components, and MVC-based Salesforce development.

Hands-on experience across Sales Cloud, Service Cloud, Community/Experience Cloud, Marketing Cloud, Financial Services Cloud, and Analytics Cloud.

Developed Lightning Apps, Lightning Components, Process Builder automations, App Builder customizations, and Lightning UI enhancements.

Extensive experience with CRM business processes including Sales, Marketing, Lead Management, Campaigns, Case Management, Order Management, and Forecasting.

Skilled in building custom Objects, Tabs, Page Layouts, Record Types, Roles, Profiles, Permission Sets, Assignment Rules, Approval Processes, and Security Model design.

Proficient in Classic-to-Lightning migration, Lightning Connect, Lightning Schema Builder, and customizing dashboards and reports for business use.

Strong integration experience using REST/SOAP APIs, Apex Web Services, External Web Services, WSDL, JSON/XML, and third-party system integrations.

Solid knowledge of Service Console, Email-to-Case, Web-to-Case, Communities setup, custom console features, and customer support workflows.

Experienced in using SOQL/SOSL, Salesforce Data Loader, Mass Import tools, and Salesforce Inspector for data operations and maintenance.

Skilled in Git, Copado, Change Sets, OrgFlow, and CI/CD pipelines for metadata deployments and DevOps processes.

Strong understanding of Salesforce Governor Limits and best practices for writing scalable, optimized, and bulkified code.

Developed reusable UI/UX components, Lightning reusable templates, and custom UX frameworks using HTML, CSS, JavaScript, and jQuery.

Adept in Agile/Scrum methodologies, SDLC processes, sprint planning, requirement analysis, and collaboration with cross-functional teams.

Excellent problem-solving ability, debugging skills, leadership qualities, and strong experience delivering enterprise-level Salesforce solutions.

TECHNICAL SKILLS

Salesforce Technologies

Custom Objects, Roles and Profiles, Workflows, Assignments, Approvals, Triggers, Record Type, Dashboard, Security, Field updates, reports, Visual Force Pages, Apex Classes, Apex Trigger, Visual force Page, Salesforce Lightning (Components, Apps, Events)

Salesforce.com

Apex, Visualforce (page, Component & controllers), LWC (Lightning Web Component) Apex Triggers, Apex Web Services, SOSL, SOQL, data loader, AppExchange, salesforce.com

Languages

Apex (Classes, Triggers, Batch, Schedule) Async Apex (batch jobs, future calls, schedulers), Dynamic Apex, Java, SQL, jQuery

Integration Tools

Apex Data loader, Excel connector, Import wizard, SFDC Data export, Mass Delete

Force.com Tools

Developer Console, Force.com Eclipse IDE plug-in, Single Sign-On (SSO), Sales Cloud, Service Cloud, Marketing Cloud, Financial Service Cloud, Community Cloud, Force.com Explorer, Force.com Data Loader, Force.com Platform

Web Services

REST API & SOAP API

Web Technologies

HTML, CSS, XML, JavaScript, REST API, SOAP API, JSON

IDE

Force.com IDE, Visual Studio, Copado, JIRA, Git, Postman

Databases

SQL Server, My SQL, MS Access, DB2

PROFESSIONAL CERTIFICATIONS

Salesforce Platform Developer I

Salesforce Certified Agent force Specialist

PROFESSIONAL EXPERIENCE

Kinetic AI Inc., Greater Houston

SFDC Developer

Aug 2023 – Till Date

Designed and implemented complex data models by collaborating with cross-functional teams and built Custom Objects, Tabs, Page Layouts, Lightning Pages, and Components to meet end-to-end business needs.

Worked extensively on Salesforce Standard and Custom Objects, Triggers, Apex Classes, VF Pages, Reports, and Dashboards across Classic and Lightning.

Built and customized Service Cloud with tailored Page Layouts, Apps, Profiles, and Console configurations specific to business workflows.

Developed Lightning Components using Aura framework, LWC, Quick Actions, Lightning Out, and reusable UI/UX designs to enhance user experience.

Customized Visualforce pages to align with Lightning Experience and integrated Lightning components inside Visualforce for seamless transitions.

Implemented and optimized Community Cloud using Lightning Community Builder and custom-built components for employee, customer, and partner engagement.

Integrated Salesforce with external financial systems through REST/SOAP APIs, Apex callouts, and custom web services for real-time data sync.

Built Apex Extensions, Controllers, Schedulers, and Batch Apex jobs to support complex business logic and automation requirements.

Created and customized Reports and Dashboards, utilizing both Lightning and Classic capabilities, and also developed visualizations using Tableau.

Extensively customized Service Cloud Console by embedding Lightning pages, creating custom console components, highlight panels, and interaction logs.

Developed multiple Lightning Components with server-side controllers, events, helper methods, and advanced JavaScript interactions.

Retrieved external data from third-party APIs and SQL systems and rendered it dynamically inside Lightning components.

Used Lightning Inspector, Debug Logs, System Logs, and Governor Limit monitoring to troubleshoot issues and optimize code performance.

Managed deployments using Copado (including back-promotion), Git version control, sandbox migrations, and end-to-end CI/CD processes.

Implemented Field Service Lightning (FSL), including data model configuration for Work Orders, Service Appointments, Territories, Service Resources, and FSL mobile app setup.

Environment: Salesforce.com platform, Lightning, Aura, Process Builder, Lightning Inspector, Lightning Out, Apex, Workflows & Approvals, Sales Cloud, Service Cloud, Community Cloud, Triggers, LWC, Reports, Custom Objects, SOQL, SOSL, REST Services, Tableau, Git, Copado, Field Service Lightning (FSL), Windows.

Banfield pet hospitals

SFDC Developer

Mar 2021 to Jul 2023

Developed Lightning Web Components (LWC) and Lightning Apps to deliver interactive interfaces that improved user experience and sales efficiency.

Built Aura Components and triggered interface events to support complex UI behavior, including reusable components with custom CSS and design parameters.

Designed and developed Apex Classes, Controller Classes, Extensions, and Triggers to support diverse functional and integration requirements.

Leveraged Apex Controllers to fetch external data via REST API callouts and displayed API-driven results within Lightning Web Components.

Implemented Service Cloud with customized Page Layouts, Custom Tabs, Apps, and user-specific Profiles to support service operations.

Regularly updated Apex Controllers, Helper Methods, and Lightning Components to ensure context-aware behavior aligned with evolving business needs.

Built Visualforce Pages compatible with Lightning Experience and replaced JavaScript-based logic with Lightning-supported alternatives.

Worked on Lightning Process Builder flows, Chatter integration, Quick Actions, and Connect API to automate business processes.

Built modern Lightning Enterprise Apps leveraging LDS, Lightning App Builder, and LWC to meet UI/UX and business requirements.

Developed integration components for syncing with legacy systems and implemented event-driven integrations using REST API.

Configured OAuth and SAML-based Single Sign-On (SSO) with Ping Federate and supported secure authentication for external applications.

Performed data migration from Oracle databases to Salesforce using Data Loader, and created reports, dashboards, and analytics for multiple user profiles.

Environment: Salesforce Platform, Lightning Experience, LWC, Aura, Apex Classes & Controllers, Service Cloud, Data Loader, SOQL, SOSL, Scrum, Custom Objects, Web Services, Visual Studio, Change Sets, Git, Copado, Windows.

Sunbelt rentals

SFDC Developer

Jun 2019 to Mar 2021

Collaborated with business users to gather Salesforce CRM requirements and translated them into scalable configurations and customizations.

Used out-of-the-box Salesforce features to manage Campaigns, Opportunities, Cases, and Events with minimal custom code.

Developed custom Force.com components and Lightning components for Opportunity management, including Pipeline and Trend reporting interfaces.

Built Apex Classes, Controller Classes, and Triggers to automate business logic and extend platform functionality.

Conducted Lightning Readiness assessments and updated required buttons, workflows, and Visualforce pages for Lightning migration.

Created Lightning Record Pages, Home Pages, Console Apps, and custom navigation experiences for Salesforce1 and Lightning Experience.

Built customer portal and implemented Web-to-Lead for real-time lead capture and routing.

Performed configuration tasks including objects, fields, validation rules, workflows, process builders, email alerts, flows, and VF templates.

Worked on Financial Services Cloud, Service Cloud features, Case & Opportunity Management, and various AppExchange tools for automation.

Migrated data from legacy systems using Data Loader and wrote SOQL/SOSL queries in controllers, extensions, and triggers.

Environment: Salesforce CRM, Apex, Lightning, Financial Services Cloud, AppExchange, Force.com IDE, Apex Classes, Controllers, Triggers, Data Loader, REST, SOQL, SOSL, Jenkins, Agile, Jira, Windows.

Client: eHealth Records International, Inc.

Salesforce Developer

July 2017 to June 2019

Created and customized Custom Objects, Formula Fields, Roll-Up Summaries, Validation Rules, Cross-Object Formulas, Dependent Picklists, and complex Page Layouts.

Configured security model including Public Groups, Queues, Profiles, Permission Sets, Users, and Role Hierarchy; involved in data migration from three legacy systems to Salesforce.

Worked extensively with Standard Objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Cases, and Reports.

Developed Visualforce Pages, Apex Classes, Apex Triggers, and Controllers to fulfill custom business logic and UI requirements.

Built reusable Visualforce templates and components, and customized various VF pages based on user-specific needs.

Implemented Batch Apex, Scheduled Apex, Workflows, Approvals, Tasks, Email Alerts, and Outbound Messages to automate key business processes.

Configured Service Cloud, Service Console, Email-to-Case, Communities, and implemented picklists, dependent fields, and validations across custom objects.

Used Eclipse Force.com plugin for development, followed Agile/Scrum methodology, and created SOQL/SOSL queries to support Apex and Visualforce implementations.

Environment: Salesforce.com, Apex, Visualforce, Service Cloud, Apex Classes, Triggers, Controllers, Data Loader, SOQL, SOSL, Agile, Scrum, Windows.

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