Multidisciplinary UX Designer with Healthcare Focus

Kulsum Zaidi

User Experience Designer

Atlanta, GA US Citizen

Ph No: 404-***-****

Portfolio: www.kulsumzaidi.com

Email: ***********@*****.***

LinkedIn: www.linkedin.com/in/kulsumzaidi/

Summary

Certified UX/UI/Web/Graphic Designer with 5+ years of experience in creating human-centered digital solutions that blend empathy and innovation. Proficient in user research, UI design, prototyping, and usability testing, with expertise in Figma, Adobe Creative Suite, and Miro. Passionate about enhancing business outcomes through intuitive digital experiences and cross-functional collaboration.

Professional Experience

UX/UI Designer

Tech Fleet June 2024 – Present

Projects: Baddies in Tech, Dyslexia Reading App, Be Loud Studios

Led UX design in an Agile environment through iterative design cycles and sprint planning.

Conducted usability testing and research to drive data-informed design decisions.

Advocated for design thinking, accessibility, best practices, and user-centered design.

Built and maintained design systems to ensure consistency across products.

Collaborated with developers, product managers, and stakeholders to create intuitive digital experiences and to align business goals with user needs.

UX/UI Designer

Flip Academy (July 2025 – Sep 2025)

Flip & Floss (Gamified Financial Literacy Enhancement)

Designed and prototyped gamified financial education features, including login and attendance rewards, profile customization, login streak calendar, leaderboard shoutouts, friendly challenges, rewards preview, etc.

Conducted research on gamification best practices to ensure features were engaging and educational for young learners.

Planned and executed user testing to evaluate new features' usability, effectiveness, and engagement.

Developed actionable recommendations for future enhancements based on research insights and user feedback.

Lead UX/UI Designer

Pronovean (Jan 2024 – Feb 2024)

Cryptoscan (Cryptocurrency Asset Profile Web App)

Led UX/UI design for a platform providing crypto asset profiles with educational resources.

Conducted usability testing, competitive analysis, and developed user flow, persona, and lo-fidelity design (wireframes).

Delivered high-fidelity prototypes following the style guide, resulting in a cohesive and intuitive user experience.

Notable UX/UI Projects

MedLead (Medication Management App) Feb 2023 – Sep 2023

Designed an intuitive medication management platform for users to track prescriptions and set reminders.

Conducted user interviews, affinity mapping, and usability testing to enhance UX.

Fitmates (Fitness Tracking App) Nov 2023 – Dec 2023

Designed an integrated messaging system to increase user engagement.

Developed user flows, wireframes, and visual style guides to enhance brand consistency.

Previous Roles in Web/Graphic Design:

Web/Graphic Designer Big Bangles Theory (Mar 2016 – Oct 2019)

Designed a wide range of marketing and branding materials, including banners, logos, flyers, and business cards, ensuring visual consistency with the company’s brand identity.

Edited and retouched product images, especially bangle photos, to improve clarity, color accuracy, and presentation quality for online listings and catalogs.

Managed website updates and layout improvements to create a seamless and visually appealing online browsing experience for customers.

Education & Certifications

Certification: UI/UX Design Career Track Springboard

Diploma: Web, Graphics & Interactive Design Arena Animation Institute

MSc in Clothing & Textiles C.C.S.H.A.U.

UX/UI Design Skills:

User Experience (UX) & User Interface (UI) Design, User Research & Competitive Analysis

Wireframing & Prototyping, Usability Testing & Heuristic Evaluation, Information Architecture & User Flows, Design Thinking & Interaction Design, Style Guides & Design Systems

Tools:

Figma • FigJam • Miro • Adobe Creative Suite • Google Suite • Microsoft Office

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