Magento 2 Tech Lead - E-commerce Platform & Migrations Expert

Reena Gatecha

*****.*********@*****.*** +91-886*******

PROFESSIONAL SUMMARY

Highly skilled and results-driven Adobe Commerce (Magento) Tech Lead with 8+ years of experience in eCommerce platform development. Proven expertise in Magento 2 customization, integration, and optimization, with a strong background in PHP, MySQL, and frontend technologies. Adept at leading development teams, guiding technical decision-making, and ensuring successful project delivery. Passionate about adopting best practices, improving system performance, and delivering high-quality solutions for clients. TECHNICAL EXPERTISE

● Adobe Commerce (Magento) Experse: In-depth knowledge of Adobe Commerce

(formerly Magento), including both the Open Source and Commerce editions. Experience with the Magento 2 architecture, customization, and development.

● Migration Expertise: Proven track record of successful migrations from Magento 1 to Magento 2 with minimal downtime and data integrity.

● Custom Module Development: Experse in creating custom modules and extensions to meet unique business requirements.

● PHP & Object-Oriented Programming (OOP): Strong proficiency in PHP, especially object-oriented principles, to customize and extend Adobe Commerce. Familiarity with the Magento coding standards and best practices.

● MySQL & Database Management: Experse in MySQL, including database schema design, query optimization, and performance tuning. Experience in integrating third-party systems using APIs and managing data flow.

● Frontend Development: Strong knowledge of frontend technologies like HTML, CSS, JavaScript, and Knockout.js (used in Adobe Commerce for UI). Proficiency in implementing responsive, user-friendly, and performance-optimized themes.

● Magento API Integration: Experience in integrating third-party APIs, including REST, with Adobe Commerce for smooth data exchange between systems (e.g., payment gateways, ERPs).

● Version Control (Git): Proficient in using version control systems such as Git for source code management and collaborative development.

● Deployment & Performance Optimization: Familiarity with deployment tools and processes (e.g., Jenkins, Docker) and optimizing Adobe Commerce sites for speed, scalability, and security. Experience with caching solutions like Varnish, Redis, and full-page caching.

● Cloud & Server Management: Experience working with cloud platforms (e.g., AWS, Azure) and server management for Adobe Commerce hosting. Familiar with scaling, load balancing, and infrastructure optimization for eCommerce sites.

● Agile Methodologies & Project Management Tools: Experience working with Agile methodologies and using tools like Jira, Confluence, or Trello for project tracking and team collaboration.

● Team Leadership & Mentorship: Strong leadership skills to manage, mentor, and guide a team of developers in solving complex technical challenges, code reviews, and adherence to best practices.

● Testing & Debugging: Experts in testing frameworks like PHPUnit, integration testing, and debugging to ensure robust, high-performance solutions.

● Payment Gateway Integration/Development: Successfully integrated multiple payment gateways, including Apple Pay (mobile), Etisalat, MIPS, and Tamara, ensuring secure and efficient transaction processing.

● Project Involvement: Contributed throughout all phases of project development, from planning and design to deployment and post-launch support, ensuring project goals were achieved and client expectations exceeded.

TECHNICAL SKILLS

● E-commerce Platforms: Adobe Commerce (Magento 2.x), Open Source and Commerce Cloud ● Programming Languages: PHP, JavaScript, HTML, CSS, SQL

● Frameworks & Libraries: jQuery

● Tools & Platforms: Composer, Docker, Redis, ElascSearch, RabbitMQ

● Database Management: MySQL

● Version Control: Git, Bitbucket

● CI/CD Tools: Jenkins, GitLab CI/CD, TeamCity

● Cloud Platforms: AWS, Azure, Adobe Commerce Cloud

● Other Skills: Performance Optimization, Extension Development, API Development ROLES & RESPONSIBILITIES

● Design and Implement Magento 2 Digital Commerce Solutions: Engineer and deploy Magento 2-based solutions tailored to meet business needs and enhance digital commerce performance.

● System Integration: Integrate Magento 2 with major external systems such as ERP, CRM, payment gateways, middleware, and other third-party systems for seamless functionality.

● Evaluate Data Integration & Technology Requirements: Assess clients' first and third-party data integration needs, technology vendor requirements, and engineering strategies to ensure platform alignment.

● Rapid Learning and Exercise Development: Engage in continuous learning through formal training, self-study, and field experience to become a technical expert on Magento Commerce and related solutions.

● Collaborate with Architects: Work closely with solution architects to establish standardized processes and create efficient, scalable solutions.

● Stay Current with Industry Trends: Keep up to date with the latest developments, methodologies, and best practices within the digital commerce industry to ensure cutting-edge solutions.

● Full Development Cycle: Analyze, design, code, debug, test, document, and deploy Magento 2 applications, ensuring high-quality and reliable delivery.

● Project and Deployment Planning: Participate in planning and coordinating project melines, deployments, and resource management to ensure successful implementation.

● Analytical Problem-Solving: Demonstrate strong analytical and problem-solving skills with a positive, proactive attitude towards challenges.

● Client Interaction and Reporting: Comfortable handling client communication, providing regular updates, and ensuring transparent communication throughout the project lifecycle.

● Technical Issue Resolution: Identify and resolve technical issues, providing effective solutions to ensure client satisfaction and platform performance. KEY PROJECTS

1. Sportsgirl- hps://www.sportsgirl.com.au/

Technology Stack : Adobe Commerce Cloud

Sportsgirl is an Australian fashion retailer that offers a wide range of women's clothing, accessories, and beauty products.

Roles & Responsibilities

● Gift Card Functionality: Designed and implemented custom features for gift cards, allowing for seamless creation, tracking, and redemption processes tailored to business needs.

● Third-Party API Integration: Integrated an external API to manage gi card balances, ensuring real-me updates and secure transactions across various touchpoints. ● ‘Click and Collect’ Customization: Enhanced the ‘Click and Collect’ module, improving functionality to streamline in-store pickup and customer experience. ● Team Management & Client Communication: Led and supervised the development team, ensuring smooth workflow and regular communication with clients to gather requirements, resolve issues, and provide updates.

● CI/CD Deployment: Managed Connuous Integraon and Connuous Deployment pipelines using TeamCity to automate testing, build, and deployment processes, ensuring efficiency and reliability.

2. Extension : Authorize.net Payment Gateway

Technology Stack : Adobe Commerce Enterprise Edition Roles & Responsibilities

● Implemented Payment gateway as per Magento2 standard way. Used Facade configuration.

● Integrated Hosted payment method with Embedded iFrame and popup iFrame

● ApplePay payment method implementation with ApplePaySession JS. Managed all required certificates to implement ApplePay.

● Other Payment methods like GooglePay, eCheck, PayPal express.

● Authorize, Capture, Refund, Void, Cancel functionality for all payment methods. 3. MariDeal- hps://www.marideal.mu/

Technology Stack : Magento2 Open Source

MariDeal is an online platform based in Mauritius that offers a variety of daily deals and discounts on services, products, and experiences. The site features special offers in categories like dining, entertainment, beauty, wellness, and travel, allowing users to access discounted rates for a wide range of local businesses Roles & Responsibilities

● Customizing Product Calendar: Developed and integrated a custom date calendar on the product detail page, enhancing user interaction and ease of selecting available dates for bookings or purchases.

● Free Night Calculation and Date Blocking: Implemented functionality for calculating free nights and blocking unavailable dates on the calendar to ensure accurate booking management.

● Client Communication & Requirement Gathering: Managed client communication to understand and gather project requirements, ensuring clear and precise execution based on client needs.

● Team Management: Led the development team, overseeing tasks and ensuring efficient collaboration to meet project deadlines and deliverables. 4. British American Tobacco (BAT)

Technology Stack : Adobe Commerce Cloud

British American Tobacco (BAT) is a leader in the tobacco industry, balancing traditional production methods with cutting-edge innovations in e-cigarettes, heated tobacco, and other reduced-risk products.

Roles & Responsibilities

● Custom Module Development - Kakao Social Login:

Designed and developed a custom module for integrating Kakao Social Login into the platform. This involved creating a seamless authentication flow, ensuring users could log in using their Kakao credentials. The integration supported secure user registration and login features, enhancing the user experience by enabling quick and easy sign-ins through their existing social media accounts.

● Third-Party API Integration:

Integrated multiple third-party APIs to enhance platform functionality. This included researching and selecting appropriate APIs, ensuring seamless data exchange, and maintaining security standards for API communication. The integration improved services such as payment processing, user authentication, and other external system functionalities.

● GraphQL Implementation for AEM Frontend:

Implemented GraphQL for the Adobe Experience Manager (AEM) frontend, optimizing data queries between the client-side and the server. This allowed for more efficient data fetching, reducing the number of requests and improving the performance of the website. By utilizing GraphQL, the frontend was able to retrieve only the necessary data, enhancing the responsiveness and speed of the application. 5. Panasonic

Technology Stack : Adobe Commerce Cloud

Roles & Responsibilities:

● Esalat Payment Integration

Developed and implemented the Esalat payment gateway to facilitate secure, efficient payment processing on the platform. This included integrating the gateway for Authorize, Capture, and Refund functionalities, ensuring seamless transaction handling across different payment scenarios. A key feature was the addition of a dynamic logging system that captured detailed transaction logs in a custom log file for beer tracking and debugging. Additionally, I configured the system to automatically generate invoices upon the completion of payments, enhancing the user experience and operational efficiency. Furthermore, I carried out the custom implementation of Credit Card and Buy Now, Pay Later (BNPL) payment methods within the Esalat Payment Gateway, providing users with flexible payment options.

● GraphQL implementation:

Led the integration of GraphQL with the Adobe Experience Manager (AEM) website. This was achieved by utilizing API calls and the Commerce Integration Framework

(CIF) to streamline and enhance the communication between AEM and the underlying e-commerce platform. The implementation improved data retrieval and performance, enabling more efficient content delivery and optimized user experiences on the frontend. GraphQL allowed for fine-grained queries and reduced the need for multiple requests, ensuring faster load times and more dynamic content rendering.

● Third party system integration:

Successfully integrated the platform with the Order Management System (OMS) using Boomi Integrator, enabling seamless synchronization of order data between the e-commerce system and backend operations. This integration facilitated real-me order tracking, inventory management, and fulfillment, ensuring an efficient order processing workflow and improved order accuracy. The Boomi Integrator served as a reliable middleware solution for connecting disparate systems and enhancing data flow between them

6. Treadmill Factory - hps://www.treadmillfactory.ca/ Technology Stack : Magento2 Open Source

It is an online retailer specializing in fitness equipment, particularly treadmills. Roles & Responsibilities:

● Custom Cache Functionality for Speed Improvement: Developed and implemented custom caching mechanisms to enhance the performance and speed of the website. By optimizing data retrieval and reducing load times, I ensured that users experienced faster page loads, particularly on high-traffic pages. This cache functionality helped minimize database queries and improved the overall efficiency of the system, contributing to a beer user experience.

● Custom Development of Page Builder for Product Detail and Category Pages: Designed and built a custom page builder tool for both product detail pages and category pages. This involved creating an intuitive, drag-and-drop interface that allowed content creators to easily design and customize the layout of product and category pages. The page builder was developed to offer flexibility in displaying product information, images, and other dynamic content while ensuring the pages were responsive and user-friendly.

● Zone-Based Pricing Functionality:

Implemented zone-based pricing functionality to allow different pricing for different geographic regions. This feature enabled the system to apply customized pricing rules based on the user's location or region. By integrating regional pricing, businesses were able to offer personalized pricing strategies, accounting for local market conditions, shipping costs, and other regional factors.

● ElascSearch Integration:

Integrated ElascSearch to improve the search functionality and overall search performance on the website. By configuring and optimizing ElascSearch, I ensured that search queries returned more relevant and faster results. This integration helped handle large product catalogs efficiently, allowing customers to search for products with enhanced accuracy and speed, thereby improving the customer shopping experience.

7. RoyalOak - https://www.royaloakindia.com/

Technology Stack : Adobe Commerce Cloud

Worked on the Royal Oak India e-commerce website, a large-scale Magento 2 platform designed for premium furniture and home décor retail. The site supports multi-region configurations, complex product catalogs. Key features include:

● Custom Magento 2 development to support advanced shopping experiences, including modular product builders and store locator integrations.

● Implementation of third-party integrations (chat widgets, CRM integration, etc).

● Development of custom modules, including “Complete the set” functionality, “Near by store” functionality, “Customer photos” on PDP, etc

● Experience with CSP/security and resolving production-critical issues in a high-traffic environment

● Controlled CDN usage by performing many necessary actions.

● Payment gateway integration

Other work beyond Magento

● NetFish

Developed and maintained API and admin panel modules using the PHP CodeIgniter framework.

● Rexel & Myer

Developed custom modules for the Akeneo dashboard.

● MedEasy

Developed and maintained the Doctor admin dashboard using AngularJS. Professional Experience

● Tech Lead/ Lead Developer

Iksula Services [Remote] - Currently working

● Tech Lead/ Lead Developer

Krish Technolabs [Ahmedabad] 2 Years

● Senior Software Developer

Krish Technolabs [Ahmedabad] 2 Years

● Software Developer

Krish Technolabs [Ahmedabad] 2 Years

● Jr. Software Developer

iMobDev Pvt. Ltd [Ahmedabad] 2 Years

EDUCATION

MCA - Master of Computer Application (Saurashtra University) ACHIEVEMENTS

- Awarded Gold Medal for outstanding performance in Master of Computer Application (MCA), Saurashtra University.

- Recognized as a Rising Star during MCA training. TECHNICAL SKILLS

● E-commerce Platforms: Adobe Commerce (Magento 2.x), Open Source and Commerce Cloud ● Programming Languages: PHP, JavaScript, HTML, CSS, SQL

● Frameworks & Libraries: Knockout.js, jQuery, AngularJS

● Tools & Platforms: Composer, Docker, Redis, ElascSearch, RabbitMQ

● Database Management: MySQL

● Version Control: Git, Bitbucket

● CI/CD Tools: Jenkins, GitLab CI/CD, TeamCity

● Cloud Platforms: AWS, Adobe Commerce Cloud

● Other Skills: Performance Optimization, Extension Development, API Development ADOBE COMMERCE CERTIFICATION

1.Adobe Commerce Developer Expert

2.Adobe Commerce Developer Professional

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