Digital Marketing Strategist & Data Analyst Pro
Resume:
Professional Summary
Results-driven Digital Marketing Strategist & Data Analyst with over 5 years of experience optimizing performance-driven campaigns. Proven track record of driving 40%+ traffic growth through data-driven strategies, A/B testing, and conversion rate optimization (CRO). Expertise in SEO, PPC, affiliate marketing, and performance analytics, leveraging insights to maximize ROI. In addition to my technical skills, I am a strong collaborator and team player. I believe in the power of collaboration and have a proven track record of working with cross-functional teams to achieve common goals.
Core Competencies
Paid Media Management: Google Ads, Meta Ads, SEO, Canva, Shopify
Data Analysis & Reporting: GA4, Excel/Sheets for tracking KPIs like ROAS, CTR, and CPA
Strategic Thinking: Full-funnel strategies that balance awareness, engagement, and conversion
Communication & Collaboration : Strong team player, experienced in coordinating with client teams
Project Management: Manage multiple campaigns while meeting tight deadlines
Creative & Adaptable: Ad copywriting, A/B testing, and leveraging AI tools: ChatGPT, Canva Magic Write) for faster creative ideation
Work Experience
Digital Marketing Specialist, Freelancer, Jan 2020 – Present, Mississauga
Highlighted data-driven decisions: Analyzed KPIs (CTR, CVR, ROAS) to optimize campaigns and reduce CPC.
Launched and optimized paid social campaigns on Facebook, Instagram and TikTok to achieve a ROAS of 2.5 to 3.
Managed $25K in monthly ad spend across Facebook, Instagram & TikTok Ads.
Implemented keyword research, A/B testing, and audience targeting for increased ad efficiency.
Pioneered AI-enhanced product description to improve ad relevance scores by 35%
Utilized tools such as Ahrefs, SEMrush, and Google Keyword Planner to identify both long-tail and short-tail keywords can significantly boost organic traffic.
Digital Marketing Specialist, ZDG MEDIA (Volunteer) April 2025- June-2025, Quebec - Remote
Utilized Canva to design eye-catching posts for all our social media channels, complete with captivating captions that draw users in
Created conversion-focused content and SEO-optimized blog posts that contributed to a 30% increase in organic reach within 60 days.
Developed and executed full-funnel organic and paid social strategies to support lead generation and engagement goals across Facebook, Instagram, and LinkedIn
Created a content strategy by identifying the content pillars, defining the customer persona, and managing the content calendar.
Founder- Lazyshop.pk (www.lazyshop.pk.) Jan 2017 - Jan 2019, Pakistan
Established a leading e-commerce platform in Pakistan, offering 2,000+ products and fast delivery.
Grew revenue with profitable pricing structures
Set up and ran a successful e-commerce system using the Shopify platform
Implemented cash on delivery, improving customer trust and expanding market reach.
Led a small team to manage 3,500 monthly orders, enhancing customer satisfaction with diverse products.
Relationship Manager, United Bank Limited May 2007 - May 2016, Pakistan
Partnered with cross-functional teams (IT, Compliance) to redesign merchant onboarding workflows, aligning systems with regulatory standards and reducing compliance errors by 20%.
Conducted daily reconciliation audits for high-value accounts, diagnosing discrepancies and implementing error-reduction strategies that improved operational accuracy by 25%.
Prepared monthly performance reports for senior management, synthesizing portfolio growth trends, risk factors, and actionable recommendations to enhance client retention
Analyzed merchant acquisition workflows, reducing processing time by 30% through root cause analysis
Education
Digital Marketing Diploma - Concordia University, 2025
Masters of Marketing - ILMA University - Formerly IBT, Pakistan, 2017
Past Projects
Social Media Management Portfolio: https://shorturl.at/Q7ywz
Performance Marketing Projects: https://shorturl.at/K03gE
Contact this candidate