Senior Digital Designer - UI/UX, Web Systems, SaaS & eCommerce

Eiffel Nazaryan

**************@******.** 1-818-***-**** www.eiffel.website La Crescenta, CA, 91214

Senior Digital Designer bridging traditional fine arts and graphic design mastery with hands-on digital design expertise through Adobe Creative Suite across print, packaging, and digital ecosystems. Currently gaining proficiency in Figma-based design systems, components and libraries, auto-layout and design tokens, with emphasis on integration of AI into established design workflows. Experienced in originating, bootstrapping, and scaling a proprietary SaaS CMS platform, demonstrating strength in system architecture, product design, and leading a small development team through agile workflows while sustaining operational efficiency and profitability. Naturally adept at transforming complex technical challenges into elegant, user-centered experiences that drive measurable business impact. WORK HISTORY

Design Director (Remote) - Lights Out Xtreme Fighting (www.lightsoutxf.com) August 2023 - November 2025 (2+ Years)

Lead comprehensive digital strategy and UI and user experience optimization for high-traffic MMA promotion platform, managing end-to-end website operations while driving user engagement through data-driven design decisions. Collaborated with marketing teams to create cohesive brand experiences across all digital touch points, ensuring seamless user journeys from discovery to conversion.

Develop responsive event landing pages with conversion-focused UX design and A/ B testing implementation. Maintain content management system architecture and perform regular site optimization for performance and SEO.

Execute cross-platform content strategy integrating social media feeds and user-generated content workflows, ensuring consistent UI presentation and interaction patterns across devices. Build custom page templates and dynamic category structures using modular design systems, with attention to scalable UI components and visual consistency. Analyze user behavior metrics and implement UX improvements that increased engagement and retention rates.

Oversee website server security and ongoing platform code integrity and security updates. Director of eCommerce and Product Design - theCream (www.theCream.com) February 2020 - August 2023 (3+ Years)

Orchestrated full-cycle product marketing initiatives for premium skincare brand, combining strategic visual design with performance marketing execution. Managed integrated campaign workflows spanning digital advertising, product merchandising, and brand consistency across multiple channels while optimizing conversion funnels and customer acquisition costs. Conceptualized and executed targeted advertising creative with budget allocation and performance tracking across paid media channels

Architected product showcase interfaces and promotional micro-sites with emphasis on mobile-first design principles

Synchronized visual identity standards across print collateral, digital assets, and social media campaign executions

Administered technical website maintenance including CMS updates, plugin management, and front-end development tasks

Directed complete brand identity development from packaging concepts through production oversight and vendor coordination

Sr. Designer - Physicians ImmunoDiagnostic Laboratory, Inc. (www.pil-lab.com) July 2017 - November 2019 (2+ Years)

Responsible for all phases of the design process - from strategy to concept designs, from art direction through execution.

Present and discuss visual concepts to non-designers and executive board members. Direct and manage multiple projects simultaneously in a fast-paced environment. Create, apply and manage client Corporate Identity experience on client websites and conduct regular quality assurance and usability testing sessions with the development and marketing team.

Design interactive direct response ad campaigns and interactive banner ads. Collaborate with account supervisors in delivering fully managed online campaigns and graphics Develop and administer under tight budgets.

Design and Develop Business to Business, marketing-oriented marketing material and supporting website pages.

Freelance Design Director - Eiffel Media (www.EiffelMedia.com) January 2010 - June 2017 (7+ Years)

Develop creative direction for online and print advertising campaigns for diverse clients. Manage online branding strategy.

Skillfully direct design critiques and brainstorming sessions. Design and implementation of corporate identity programs. Maintain client relationships and projects.

Manage hiring of vendors, such as illustrators, designers, developers, and photographers. Communicate abstract ideas clearly to clients and the design team. Inspire, manage and lead a design team.

Work with advertising marketing agencies as a Design Director. Act as a Project Manager, directing complex eCommerce software development projects as a UI UX design consultant.

SKILLS

Design & Visual Communication

Graphic Design, Visual Systems, Typography, Brand Identity, Art Direction, Print and Digital Production, Packaging Design, Campaign Creative Digital & UI/UX Design

Figma, Design Systems, Components and Libraries, Auto Layout, Design Tokens, User Experience Design (UX), User Interface Design (UI), Wireframing, Prototyping, A B Testing, Conversion Optimization

Tools & Platforms

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Media Encoder, Content Management Systems (CMS), eCommerce Platforms Product, SaaS & Technical Collaboration

SaaS Platforms, System Architecture (Design and UX Perspective), Web Performance Optimization, SEO Fundamentals, Analytics and User Behavior Metrics Project & Process Management

Project Coordination, Agile Workflows, Cross Functional Collaboration, Ticketing and Task Management Systems, Documentation Driven Workflows, Risk Assessment, Resource Planning

AI & Emerging Tools

AI Assisted Design Workflows, AI Supported Analysis and Iteration, Workflow Automation Concepts

EDUCATION

Art Center College of Design (1 year) - Illustration, Digital Media University of California, Santa Barbara (3 years) - Fine Art, Art Studio References available upon request.

Dear Hiring Manager,

I am a senior graphic designer with a strong hands on, multidisciplinary background across print and digital design, grounded in fine art, illustration, and studio based creative practice. My work is rooted in visual craft, composition, typography, and brand systems, with experience carrying ideas from concept through production while collaborating across creative and technical contexts.

Alongside my graphic design work, I continue to explore and expand my digital toolkit, including practical application of Figma for UI layout, components, and responsive design, and the measured integration of AI within established design workflows. These tools support efficiency and consistency, while the focus remains on clear communication, strong visual structure, and intentional design decisions across both visual and UI deliverables. Outside of day to day graphic design, my long standing interests include fine arts, illustration, and traditional product design. I enjoy working with physical materials, building and experimenting in workshop settings, and understanding how form, material, and process influence the final outcome. I am also experienced in developing new products and software solutions as a personal creative outlet, where I explore ideas from early concept through execution, combining my love of making things with curiosity about how they work. These projects keep me inspired and often spark new approaches in my design work. One of my strongest strengths has been developed through hands on project management and close involvement in SaaS based development efforts, including managing small, distributed development teams and coordinating work primarily through written communication such as chat, email, and online project management and ticketing systems. Working with minimal auditory interaction has strengthened my ability to take responsibility, assess risk, and move projects forward through clarity, trust, and documented feedback. This experience has sharpened my understanding of human behavior, decision making, and long term planning, while supporting informed choices around technical direction, resource allocation, and delivery with minimal risk.

I would welcome the opportunity to contribute my experience, multidisciplinary problem solving approach, human centric outlook, and creative curiosity, supported by the thoughtful use of AI to enhance analysis, iteration, and decision making, as a dynamic and contributing part of your team.

Thank you for your time and consideration,

Eiffel Nazaryan

www.eiffel.website

****@***********.***

818-***-**** mobile

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