Senior Digital Designer - Web, UI, Campaigns & Brand Systems

Eiffel Nazaryan

**************@******.** 1-818-***-**** www.eiffel.website La Crescenta, CA 91214

SENIOR DIGITAL DESIGNER

Senior Digital Designer with experience across responsive web design, digital campaigns, landing pages, brand systems, eCommerce, and visual design for marketing channels. Skilled in Adobe Creative Suite, Figma, typography, layout, campaign creative, CMS-based web design, A/B testing support, analytics-informed design decisions, and cross-functional collaboration with marketing, content, and development teams.

WORK HISTORY

Design Director - Lights Out Xtreme Fighting

August 2023 - November 2025

Led digital strategy, website design, UI improvements, and brand consistency for a high-traffic MMA promotion platform. Collaborated with marketing teams to create cohesive digital experiences across website, social, event, and campaign touchpoints.

Developed responsive event landing pages, campaign pages, and conversion-focused website layouts. Maintained CMS structure, custom page templates, dynamic content categories, and regular site optimization for performance and SEO.

Created digital assets, cross-platform content graphics, and modular design systems to support visual consistency across devices. Reviewed user behavior metrics and supported design improvements to increase engagement and retention.

Director of eCommerce and Product Design - theCream

February 2020 - August 2023

Managed digital design, product marketing, eCommerce presentation, and brand consistency for a premium skincare brand. Created campaign visuals, product showcase pages, promotional web layouts, social media graphics, and digital advertising creative.

Designed mobile-first product interfaces, promotional micro-sites, and conversion-focused digital assets. Supported paid media campaigns with visual creative, performance tracking, and customer acquisition goals.

Maintained website content, CMS updates, plugin management, front-end design adjustments, and brand identity standards across print, packaging, digital assets, and social media.

Sr. Designer - Physicians ImmunoDiagnostic Laboratory

July 2017 - November 2019

Managed design projects from concept through execution, including corporate identity, website graphics, marketing materials, direct-response campaigns, and interactive banner ads.

Presented visual concepts to executives and non-design stakeholders. Collaborated with marketing and development teams on website updates, QA review, usability improvements, and campaign graphics.

Developed B2B marketing materials, supporting website pages, digital ads, and client-facing design assets while managing multiple projects under tight deadlines and budgets.

Freelance Design Director - Eiffel Media

January 2010 - June 2017

Developed creative direction for online and print advertising campaigns for a wide range of clients. Managed branding, website design, corporate identity, marketing collateral, digital campaigns, and client relationships.

Led design reviews, brainstorming sessions, vendor coordination, and project execution with designers, developers, illustrators, photographers, and marketing partners.

Directed eCommerce and CMS-based web projects as a UI and digital design consultant, supporting layout, visual systems, content structure, and design-to-development collaboration.

SKILLS

Digital Design & Visual Communication

Graphic Design, Typography, Visual Systems, Brand Identity, Art Direction, Campaign Creative, Digital Production, Layout Design, Packaging Design

Web, UI & Campaign Design

Responsive Web Design, Mobile-First Design, Landing Pages, Website Layouts, UI Design, UX Design, Design Systems, Components, Figma, Wireframing, Prototyping, A/B Testing Support, Conversion Optimization

Tools & Platforms

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Media Encoder, Figma, Content Management Systems, eCommerce Platforms

Marketing & Performance

Digital Campaigns, Paid Media Creative, Social Media Assets, Email Marketing Graphics, SEO Fundamentals, Web Analytics, User Behavior Metrics, Performance Optimization

Project & Collaboration

Cross-Functional Collaboration, Creative Direction, Project Coordination, Agile Workflows, Ticketing Systems, Documentation, Vendor Coordination, Resource Planning

AI & Emerging Tools

AI-Assisted Design Workflows, AI-Supported Design Iteration, Workflow Automation Concepts

EDUCATION

Art Center College of Design - Illustration, Digital Media

University of California, Santa Barbara - Fine Art, Art Studio

References available upon request.

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