Versatile Content & Brand Strategy Leader
Resume:
TYREE
HICKS
PERKINS
***********@*****.***
Los Angeles, CA 90045
https://www.linkedin.com
/in/tyree-hicks-perkins-
582436a6/
Versatile content and brand strategist with 11+ years of experience developing compelling, insight-driven content and communications strategies for diverse audiences across industries including tech, CPG, entertainment, and multicultural media. Proven track record in crafting content journeys, managing brand voice, and creating high-impact written materials across formats. Adept at translating complex insights into engaging narratives that build brand equity and drive results. SUMMARY
SKILLS
• Content Strategy & Development
Editorial Planning & Brand
Messaging
•
• Copywriting & Ghostwriting
Campaign Development &
Execution
•
Marketing Analytics & Consumer
Insights
•
Audience Segmentation &
Persona Targeting
•
• Cross-functional Collaboration
Thought Leadership & Executive
Voice Development
•
• Project & Time Management
Brand Guidelines & Voice
Consistency
•
The Bookshop School For Ads
Santa Monica, CA • 01/2016
Certificate: Advertising
California State University,
Northridge
Northridge, CA • 01/2003
Bachelor of Science: Business
EDUCATION
Blavity - Manager, Integrated Marketing Strategy
Los Angeles, USA • 11/2023 - 03/2025
Reddit - Senior Creative Strategist
San Francisco, USA • 10/2020 - 01/2023
Razorfish - Senior Copywriter / Associate Creative Director Los Angeles, USA • 06/2019 - 11/2020
PROFESSIONAL EXPERIENCE
Created cross-channel content strategies aligned with Blavity's brand voice and audience, targeting multicultural Millennials and Gen Z.
•
Partnered with sales, editorial, and creative teams to develop customer-centric messaging across branded content, video scripts, social posts, and pitch materials.
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Collaborated on campaign briefs and editorial calendars while tracking KPIs to optimize performance and content effectiveness.
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Led thought leadership initiatives and produced client-facing narratives that elevated the brand's position in the cultural conversation.
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Developed content frameworks and messaging strategies for high-impact campaigns with TikTok, PepsiCo, and other global brands.
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Ghostwrote executive thought pieces and designed content strategies across Reddit's platform, tailoring messaging to diverse audience segments.
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Translated research and community insights into creative briefs and integrated marketing assets, contributing to $36M in client revenue.
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Collaborated closely with product, design, and analytics teams to ensure message alignment and performance tracking.
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Wrote and edited marketing collateral, landing pages, and product content for Samsung, maintaining strict alignment with brand voice and design systems.
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Administration
Dollar Shave Club - Community Manager / Copywriter Los Angeles, USA • 10/2012 - 02/2018
Participated in content strategy planning, ensuring messaging consistency across digital touchpoints and user journeys.
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Supported campaign launches with internal documentation, video scripts, and executive communications.
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Helped develop the brand's unique voice, shaping written content across customer emails, blog posts, product packaging, and digital ads.
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Ghostwrote founder-led comms and scripted brand videos, contributing to the brand's cultural impact and global growth.
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Managed editorial calendars and collaborated with designers, data analysts, and customer success to identify high-impact content opportunities.
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