Brand & Product Development Director

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April Schifano **********@*****.*** • linkedin.com/in/april-schifano/

Red Bank, NJ• 908-***-****

Summary

Director, Brand & Product Development Profile

Highly analytical and results-driven leader with comprehensive experience driving impactful brand and marketing strategies to elevate brand visibility and stimulate business growth. Repeated success devising and implementing innovative integrated marketing campaigns across digital channels to maximize reach and impact. Adept at planning and overseeing successful product launches, promotional events, and marketing initiatives. Skilled in conducting thorough market research and consumer behavior analysis to identify emerging trends, market opportunities, and customer preferences. Ability to manage budgets, allocate resources, and execute marketing plans within financial constraints. Proficient at leveraging data-driven insights and analytics to measure campaign effectiveness and achieve ROI goals. Remain well informed of industry trends and emerging technologies to propel brand image. Elite communicator distinctively committed to cultivating partnerships with influencers, industry stakeholders, and key strategic partners for continuous growth. Areas of Expertise

• Strategic Planning & Execution

• Sales & Marketing Initiatives

• Brand Development & Management

• Consumer Behavior Insights

• Key Account Management

• Integrated Marketing Campaigns

• Product Development & Launch

• Social Media Engagement

• Market Research & Analysis

• Emotional intelligence

• Process Improvement

• Customer Relationship Management

• Team Building & Leadership

• Cross-functional Collaboration

• Issues & Problem Resolution

Notable Career Accomplishments

● Drove comprehensive supervision of ecommerce operations encompassing a $400K P&L, strategic marketing, product sourcing avenues, resource allocation, and efficient distribution of 800 distinct products via the Amazon ecommerce platform.

● Crafted extensive product training resources and compelling promotional collateral for approximately 50 sales account managers, subsequently benefiting a team of up to 7,000 field sales representatives; managed the effective allocation of a

$2.5M product budget, catering to account managers and insurance entities.

● Achieved sales success by cultivating robust relationships with potential customers, providing insightful descriptions of product capabilities, and adeptly surmounting objections.

● Led transformative change initiatives to optimize workflow/processes, driving efficiency enhancements across the organization. Professional Experience

SOOPBOX, New York, NY 2019 to Present

Director of Brand

Evaluate customer requirements to uncover avenues for premium quality-of-life products tailored to current needs, leading to enhanced wellness experiences. Orchestrate comprehensive oversight of both internal and external retail operations, spearheading strategic planning and execution of direct and online marketing campaigns, including impactful social media marketing initiatives.

● Crafted innovative sales strategies, discovered untapped markets, identified prospective clientele, and delivered consultative guidance to customers regarding product offerings.

● Initiated sales cycles by coordinating appointments, delivering impactful initial presentations, and articulating product features with profound expertise.

ADS GROUP, Marlboro, NJ 2015 to 2019

Chief Executive Officer

Formulated impactful on-site marketing strategies, conversion optimization plans, streamlined marketing funnels, and strategic product presentations to facilitate sales acceleration. Ensured customer-centric e-commerce enterprise dedicated to delivering premium textiles tailored for daily living experiences.

● Addressed and resolved customers’ concerns and queries promptly, fostering unwavering 100% customer contentment.

● Innovated and executed promotional incentives and exclusive offerings, propelling heightened brand visibility, increased customer engagement, and augmented sales figures.

ACTAVIS (FORMERLY FOREST LABORATORIES), New York, NY 2006 to 2014 Manager, Market Access, 2011 to 2014

Associate Manager, Market Access, 2008 to 2011

Led end-to-end creation and deployment of diverse managed care marketing materials across multiple trade segments. Orchestrated advertising initiatives, conceptualized innovative content concepts, and advised optimal timing for targeted outreach. Educated stakeholders on the nuanced dynamics and catalysts within managed care, elucidating business ramifications and presenting strategies to mitigate reimbursement complexities. Formed a synergistic alliance with the brand team, encompassing managed markets integration. Maintained awareness of both public and private formularies, benefit configurations, reimbursement mechanisms, legal and regulatory impacts, health management programs, and product distribution insights to drive goal attainment.

● Spearheaded centralized initiatives and collaborated with esteemed clients such as Aetna, a Fortune 100 enterprise with a robust $63B annual revenue, compelling influential decision-makers.

● Pioneered the launch of nine products through the development of comprehensive sales training and marketing resources.

● Engaged with internal product marketing cohorts to devise and execute strategic blueprints (POAs), empowering account managers in the attainment of formulary objectives. Career Note

Analyst, Market Access ACTAVIS

Senior Sales Analyst, Euflexxa FERRING PHARMACEUTICALS Associate Analyst Sales Operation, Senior Marketing Assistant - Respiratory Business Unit & Marketing Assistant - Respiratory Business Unit SANOFI US

Education

Mini-MBA ™ in Strategic Healthcare Management

Rutgers Business School, Newark, NJ

Bachelor of Arts in Urban Studies (With Honors)

Rutgers University, New Brunswick, NJ

Technical Skills

MS Office

Slack

Salesforce.com

Veeva Vault

Community Involvement

American Foundation for Suicide Prevention (AFSP), New York, NY Joining Hands, East Brunswick, NJ

Team for Kids; New York Road Runners, New York, NY

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