Creative Director & Visual Branding Leader

Hugo Chang, Design Director

Miami, *****, United States, 305-***-****, ************@*****.***, www.linkedin.com/in/hugo- chang-5229113a

SUMMARY Dynamic Creative Leader with over 19 years of experience in graphic design and photography. Proven expertise in conceptualizing and executing innovative advertising campaigns across major brands like Microsoft and Sandals Resorts. Delivered impactful visual narratives that enhanced brand visibility and engagement, evidenced by a strong portfolio showcasing diverse projects. Passionate about driving creative excellence, ready to leverage unique skills to elevate design initiatives and contribute to the success of future projects.

WORK EXPERIENCE

01/2011 – 01/2013 Graphic Designer and Photographer, Sandals/Unique Vacations Miami, USA Conceptualized and designed innovative advertising campaigns, branding initiatives, and marketing collateral materials.

Executed corporate, brand, and event photography to enhance visual storytelling.

Collaborated with clients including Sandals & Beaches Resorts and Sandals Foundation, delivering high-impact visual content. 01/2018 – 01/2020 Graphic Designer and Photographer, Sandals/Unique Vacations Miami, USA Conceptualized and designed advertising campaigns and branding materials, contributing to enhanced market visibility. Captivated audiences through corporate, brand, and event photography. Partnered with the prestigious Sandals & Beaches Resorts and Sandals Foundation to create compelling visual narratives. 01/2010 – 01/2018 Photographer, Graphic Designer and Content Editor, Gettyimages/iStock Photo

Miami, USA

Oversaw and produced a high volume of diverse content, ensuring quality and relevance.

Curated content selections for signature collections, effectively aligning with strategic objectives.

01/2005 – 01/2011 Executive Creative Director, The Brenalt Group Miami, USA Led creative direction from initial concept through completion, driving innovative project outcomes.

Managed creative team operations and production processes while fostering strong client partnerships.

Collaborated with high-profile clients including Microsoft, Doctor Brand, Neoris, Giroski, Pioneer, Discovery Network, and NVE Pharmaceuticals, delivering impactful marketing solutions.

01/2004 – 01/2005 Creative Director, DJS Marketing Miami, USA Served as design and conceptualization lead for multimedia advertising and marketing campaigns, enhancing brand visibility.

Created strategic visual solutions for clients including Mikimoto, Starwood Hotels & Resorts, Samuel Getz, and Mayors Jewelers. 01/2001 – 01/2003 Art Director, Rexall Sundown, GNC, MET-RX Miami, USA Conceptualized, directed, and produced advertising campaigns, product packaging, and catalogs to elevate product branding. Collaborated with clients such as MET-Rx, GNC, and Rexall Sundown to deliver striking visual content.

01/1999 – 01/2001 Art Director and Graphic Designer, Young & Rubicam Group - Y&R

Miami, USA

Conceptualized, managed, and executed national print, television, and radio advertising campaigns, significantly boosting client engagement. EDUCATION

01/1994 – 02/2000 HIGHER INSTITUTE OF DESIGN (ISDI) Bachelors of Science, Graphic Design

Havana, Cuba

SKILLS Adobe Creative Suite MS Office

Photography Leadership

Strategic Thinking Creativity

Problem Solving Communication

Presentation Creative Tools Knowledge

Collaboration Mentoring

Growth Mindset Client Management

LANGUAGES English Spanish

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