Senior PR & Communications Leader (12+ yrs)

VANESSA MCNULTY

Bay Area 925-***-**** **************@*****.*** www.linkedin.com/in/vanessa-mcnulty SENIOR MANAGER, PUBLIC RELATIONS & COMMUNICATIONS

Strategic communications leader with 14+ years of experience shaping brand narratives, amplifying thought leadership, and building executive visibility for enterprise technology companies. Skilled in aligning messaging across PR, executive communications, customer storytelling, and industry events to strengthen brand reputation, drive awareness, and support business growth. Adept at partnering with C-suite executives and cross-functional teams to deliver compelling content and measurable outcomes. Bilingual in English and Spanish (conversational).

Core Competencies

Strategy Development C-Suite/Executive Communication Speaker Programs Agency Management Campaign Execution & Measurement Brand Communications Stakeholder Management Product Management Content Development Strategic Communications AI Thought-Leader Storytelling Industry Communications - Healthcare Copy Editing Cross-functional Relationship Building Public Relations Enterprise Technology SaaS Technology Digital Transformation Media Relations PROFESSIONAL EXPERIENCE

WORKDAY Pleasanton, CA

Customer Advocacy & Brand Communications Manager 01/2022 – 02/2025 Led end-to-end customer brand storytelling strategy and advocacy (4–10 onboarding calls per quarter) for Retail, Hospitality, & Transportation in North America. Collaborated cross-functionally with key business function leaders, (Brand Marketing, Executive Communications, Sales, Public Relations, Social Media, Product & Industry Marketing) to meet team needs from a customer lens.

● Led brand storytelling and customer communications strategy across Retail, Hospitality & Transportation, elevating Workday’s visibility at major industry events (NRF, Gartner ReImagine, Workday Rising).

● Produced 10+ pieces of high-impact content per quarter (case studies, blogs, videos, webinars) driving a 50% increase in referenceable brand assets.

● Developed customer quotes, thought-leadership messaging, and brand narratives aligned with corporate themes (AI, digital transformation), resulting in 20+ new assets leveraged in global marketing campaigns per quarter.

● Partnered with executives and PR teams to secure brand-enhancing speaking opportunities and media placements with top outlets, including the Wall Street Journal and CIO.com.

● Strengthened brand reputation by building and managing C-suite relationships with customers including Whole Foods, Patagonia, Panera, Target, and Team Car Care.

Product & Technology Public Relations Manager 01/2021 – 01/2022 Pioneered and created communications plan for Industry PR customer storytelling for the company’s first product public relations program. Showcased and vetted customer momentum and product usage working with Workday Customer Advocacy for three momentum press releases, including 15+ customers across Healthcare, Higher Education, and Financial Services industries. Engaged daily with senior executives and product teams as well as various business functions while managing industry deliverables.

● Designed and executed Workday’s first industry PR program, shaping communications plans that showcased customer momentum and product innovation.

● Drove brand coverage through press releases, award submissions, and customer storytelling, securing placements in Wall Street Journal, FEI Daily, CIO.com, and ZDNet.

● Built thought leadership platforms for senior executives and sourced customers for high-visibility speaking opportunities at FinNext and AFP conferences.

● Developed cross-functional communications frameworks to align PR, customer advocacy, and global messaging, enhancing Workday’s overall brand presence while also highlighting customer industry challenges to better storytell. Corporate & Brand Communications Manager - Workday Adaptive Planning 01/2019– 01/2021 Joined Workday under the recent purchase of Adaptive Insights–the planning business solution of the Workday suite of products. Created a social media calendar to streamline social announcements, facilitated LinkedIn Lives in order to showcase executive thought leader platforms and customer use cases leading to an increase in followers and impressions.

● Managed social media content and calendar leading to a 30% increase in followers quarter/quarter for a business unit of Workday.

● Facilitated both paid and earned media content for Workday Adaptive Planning executives and customers, securing Martinelli’s and Harry’s brands in a paid media, custom content opportunity in the Wall Street Journal driving millions of impressions.

● Spearheaded media relations program for Adaptive Insights’ last user conference as standalone business unit securing 5+ media briefings on-site.

● Project managed the business unit’s transition to Workday’s Everyone Social Program, creating spreadsheets, facilitating training calls, and working closely with Workday’s Brand and Corporate Communications team in order to streamline communications.

ORACLE Redwood City, CA

Product Public Relations Manager 07/2016 – 11/2018 Served as Communications Manager for Oracle Supply Chain Management (SCM) Cloud, Oracle Manufacturing Industries, Oracle Emerging Tech, and Oracle IoT Applications. Managed day-to-day PR deliverables such as drafting bylines, briefing documents, pitches, press releases, and abstracts around Oracle Human Capital Management (HCM) Cloud. Created thought-leadership platforms for senior-level staff. Established relationships with key trade, tech, and business publications, including Bloomberg BNA.

● Led media relations for Oracle’s Modern Supply Chain Experience 2018, leading to 15 pieces of coverage.

● Supervised 10+ media contacts for outreach program at Oracle Human Capital Management (HCM) World, resulting in 10+ briefings and 14+ pieces of coverage; established talking points for stakeholders that aligned back to business needs and industry relevancy.

● Managed content and distribution for PRNewsWire for 35+ press releases at Oracle OpenWorld (OOW), 2017; established role outline for OOW, 2018 in order to create a more seamless experience; this led to catered content amplification both internally and externally.

● Created FY18 & FY19 Communications Plan for Oracle SCM Cloud, leading to 75% increase in coverage YoY.

● Secured briefings with the Wall Street Journal and TechTarget around employee engagement and modern recruiting tactics. MSL GROUP San Francisco, CA 09/2015 – 05/2016

Account Executive

Managed social media for B2B mobile app security client, created daily media monitoring email recaps for multiple clients and acted as day-to-day support for real-time media recording and cold-call outreach to key media publications. Drafted and created social content for SaaS clients, ensuring the content tied back to client voices, and garnering additional likes and followers.

● Helped increase followers 30% YoY on Twitter, Facebook, and LinkedIn through organic content sharing and following of industry influencers and decision makers.

● Organized Satellite Media Tour for client, leading to 10M+ impressions.

● Conducted strategic outreach to tech/consumer and trade publications leading to hits in CNN en Español, The Verge, and Dark Reading.

FINEMAN PR San Francisco, CA 11/2014 - 08/2015

Account Executive - Media Relations, Crisis Public Relations, and Media List Building FSB CORE STRATEGIES Sacramento, CA 08/2011 - 11/2014 Account Coordinator - Media Monitoring and Outreach, Association and Event Management EDUCATION

CALIFORNIA STATE UNIVERSITY Sacramento, CA

Bachelor of Arts in Journalism, Minor in Spanish

TECHNICAL SKILLS

ChatGPT Cision Excel Gemini Google Docs PowerPoint Salesforce Slack StaffBase Zoom Workday Workmates Caring for Elderly Community 02/2023 - 02/2025 Participated in resource organization for Workday employees caring for elderly family members PRSA 06/2020 - 06/2021

Member, participating in Public Relations networking opportunities and professional growth

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