Versatile English Graduate - Marketing & Writing Pro

JACOB SERRANO

561-***-**** ● WEST PALM BEACH, FL ● *******.******@*****.***

EXPERIENCE

Math Teacher

April 2024 - Current

Renaissance Charter at Summit West Palm Beach, FL

Instruct Algebra, Geometry, and other Mathematical lessons to Middle School aged children.

Key Accomplishments:

●Lead children to exceptional test scores

●Instructed children on financial literacy (loans, credit, car, home)

Marketing Coordinator

April 2021 - March 2024

Ship Sticks + Ship Skis + Ship & Play West Palm Beach, FL

Manage content schedule as well as copy for ads and social posts for all 5 brands under the Global Shipping Enterprises umbrella.

Key Accomplishments:

●Manage to grow a social following

●Increase brand awareness through sponsored posts on sites with high domain authorities

●Increase awareness through outreach leading to long-term brand relations

●Develop B2B relation

●Develop copy for the company’s apps/websites/newsletters

●Develop scripts/copy for video content and commercials

●Develop Blogs

●Co-manage brand’s social media pages such as content rollout, direct messages, comments

●Edit videos for brands (social media, digital ads, television commercials)

●Handle social listening to find the next best move for content rollouts

●Have a hand in email marketing strategy

●Utilize Hootsuite, LinkedIn, and multiple other software programs for social implementations

●Assisted Sales Team

●Handle CRM duties (Collect + Analyze Data / Manage Relationships / Complaints / Campaigns)

●Have a heavy hand in Email campaign rollouts

●Utilized SailThru to Develop Email campaigns with drag + drop options along with some knowledge in HTML

●Handle Copy for select Email campaign rollouts

●Track CTA for Email rollouts and analyze KPIs relating to performance

●Handle SEO and develop new strategies for search for multiple brands

EDUCATION

Florida Atlantic University Bachelor of English Studies Dec. 2020

●GPA: 3.5/4.0

●Contributor, FAU News Desk

SKILLS

Microsoft Office Copywriting Script Writing Video Editing Photoshop Social Media Management Adobe Google Ads SailThru SalesForce Google Suites Project Management Content Creation Content Strategy Brand Strategy Email Marketing Google Slides

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