Senior Analyst and PM Campaign & Data Analytics Specialist

Nancy (Missi) Collett

Acworth, GA ***** • 678-***-**** • **********@*********.***

Senior Analyst / Project Manager – Campaign Management

Summary

Senior Analyst and Project Manager with extensive expertise in campaign management and data analytics. Spearheaded targeted marketing initiatives, enhancing customer engagement through strategic segmentation and personalized campaigns. Championed data access protocols to drive efficiency and optimized application performance for improved marketing effectiveness. Renowned for translating complex customer needs into actionable insights, fostering collaboration, and delivering impactful results in dynamic environments.

Professional Experience

U.S. Bank, Minneapolis, MN, March 2021 to November 2024

Assistant Vice President Database Marketing Campaign Manager RPS Information Management and Delivery

Develop customer lists using Unica and Adobe for targeted campaigns via email, SMS, and mobile app. Access and manage data through Oracle for effective campaign execution. Support the team by maintaining the marketing application and ensuring optimal performance.

The Home Depot, Atlanta, GA, January 2018 to January 2021

Senior CRM Analyst

Utilize expertise in Salesforce, Movable Ink, Vibes, Acxiom, Airship, Unica, and MessageGears to create targeted customer lists for email, SMS, and THD mobile app campaigns—access data via Teradata, transitioning to GCP post-cloud upload.

The North Highlands Company, Atlanta, GA, July 2016 to November 2017

Campaign Analyst

Developed high-impact marketing campaigns using IBM Unica 8.6 for an airline client. Analyzed campaign performance to optimize effectiveness. Collaborated with cross-functional teams to align strategies with client goals.

RiverPoint Solutions Group, Des Plaines, IL, January 2016 to June 2016

Senior Consultant

Oversaw migration to Unica 9.1 Marketing Operations. Installed Unica 9.1.2 IBM EMM Contact Optimization, enhancing operational efficiency. Collaborated with cross-functional teams to ensure seamless implementation.

Slalom, Atlanta, GA, October 2010 to January 2016

Marketing Technology Consultant

Delivered engagements for retail clients, migrating Campaigns and Reusable Objects to IBM Unica 8.6. Provided training to campaign analysts and deployed the Interact module.

AT&T Mobility, Atlanta, GA, March 2008 to September 2010

Senior Unica Project / Program Manager

Oversaw Unica project management, ensuring support for 50+ users.

Education

Bachelor of Science, Business Administration, Shorter University, Marietta, GA

Skills

IBM/HCL (Unica), Adobe, Salesforce Marketing Cloud (Mountaineer Status), MessageGears Accelerator, SQL (Assistant/Oracle Developer), Data Analytics, Campaign Management, Project Management, Problem Solving, Team Collaboration, Microsoft Office

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