Social Media Digital Marketing

Makayla

Chapman

**** ****** **

Raleigh,, NC, **616

(919)- 353-1960

****************@*****.***

Professional Summary

Motivated and detail-oriented sports professional with hands-on experience in athletic operations, coaching, and event coordination. Proven ability to enhance fan engagement, manage athletic sites, and promote community-based sports programs through effective communication and leadership. Passionate about creating positive athletic experiences and advancing career growth in collegiate and community sports operations.

EXPERIENCE

Program Specialist

Booster, Greenville, NC

July 2025 – Present

● Plan and coordinate school fundraising programs, fostering community engagement and team spirit.

● Support teachers and administrators in executing events that enhance student participation and school culture.

● Manage communication between schools and Booster representatives to ensure successful campaign implementation.

Athletic Site Manager

City of Raleigh, Raleigh, NC

September 2025 – Present

Education

East Carolina University,

Greenville, North

Carolina

BS, Sports Studies,

Communication Studies

Minor May 2025

Masters, Kinesiology/

Recreation Admin,

Present

AWARDS

Digital Marketing

Certification (DECA)

Special Olympics Coaching

Certification

WorkInSports

Certifications

Crafting ChatGPT

Certification

Excel Cash Flow

Certification

Sport Sciences Essential

Perfomance and Recovery

Certification

Skills

● Digital Marketing &

Social Media

Management

● Content Creation &

Copywriting

● Event Planning &

Coordination

● Oversee athletic events, ensuring facilities are properly prepared and operations run smoothly.

● Serve as the on-site liaison for coaches, referees, and spectators to ensure a safe and organized environment.

● Monitor event schedules, enforce policies, and handle on-site problem solving efficiently.

Social Media Intern

Greenville Pickleball Club, Greenville, NC

February 2025 – June 2025

● Created and managed social media content to promote tournaments and community events.

● Increased online engagement through consistent posting and interactive digital campaigns.

● Assisted with event marketing and community outreach to raise awareness of the club’s programs.

Athletic Director Intern

Elizabeth City State University, Elizabeth City, NC Spring Semester 2025

● Collaborated with game day operations to develop fan engagement strategies and enhance the game day experience.

● Worked with pep squads to identify and implement innovative methods for increasing school engagement.

● Assisted with game day setup and event coordination, ensuring smooth operations.

Middle School Girls Basketball Coach

Bethel Middle School, Bethel, NC

September 2023 – March 2025

● Designed and implemented strategic training sessions to enhance player performance and skill development.

● Boosted team morale and motivation through effective communication and positive reinforcement techniques.

● Maintained strong relationships with parents, providing regular updates on player progress and team dynamics

● Leadership & Team

Building

● Strategic Planning &

Budget Management

● Data Analysis &

Reporting

Women’s Basketball Intern

East Carolina University, Greenville, NC

August 2022 – September 2023

● Coordinated fundraising events to raise money for team travel and other essential expenses.

● Managed relationships with parents, boosters, and other stakeholders to address team needs, including equipment and travel arrangements.

● Organized and maintained team files, ensuring efficient access to necessary documents.

● Assisted with projects, applying analytical skills to support team initiatives.

Vice President of Marketing

DECA Chapter, East Carolina University, Greenville, NC February 2022 – February 2023

● Directed and coordinated marketing strategies and policies to promote DECA’s services.

● Managed budgets, expenditures, and financial planning, ensuring the sustainability of DECA’s operations.

● Cultivated relationships with community groups, stakeholders, and consumers to enhance DECA’s outreach.

Executive Board Member

Student Pirate Club, East Carolina University, Greenville, NC August 2021 – January 2022

● Collaborated with members to set objectives and plan events such as meetings, conferences, and conventions.

● Developed and executed advertising campaigns to increase event visibility and attendance.

● Partnered with athletic departments to provide marketing and technical advice for events.

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