Growth Marketing Marketer

PAUL M. BORSELLI

Washington D.C. +1-425-***-**** pmborselli@SUMMARY mac.com www.linkedin.com/in/paulborselli/ Head of Growth Marketing

Growth Architect & Brand Strategist Driving Innovation from Fortune 100, Agency, Media & Tech Innovative, award-intersection creative building winning go-precision, results-to-of market tech, agencies, driven data-media, (GTM) led leading global and decisions strategies, meaningful sales media and and customer networks, engagement marketing compliance experiences and executive (- high-GDPR, transforming growth (CX)CCPA)with, and proven SaaS . vision Recognized performance and into track AI revenue techs. record brand through A through evangelist spanning modern-integrated AI-Fortune day and powered marketing. marketer growth 100 strategies, brands, leader, at the ü ü ü ü ü ü ü ü Sales Digital PR/Media: Management: AI Design/Comms Tools, CC/& Marketing: Digital IR/Revenue: Tools: Content Data AR: & Profit & Microsoft Public Traditional Tools: Metrics: Sales, Paid, & & Loss, Adobe Media Pipeline, Earned Office, ChatGPT, Media Strategic Relations, Creative iWorks, & Reporting, Owned Planning AI-Planning, PROFESSIONAL Driven Suite, Whitepapers, Crisis / SEO, & Pitch Canva, Buying, Data Comms, Forecasting, Local Decks, Analytics WordPress, Bylines, Branding, SEO, Investor Revenue EXPERIENCE PPC Budgeting, (Zapier eNewsletters, (Promotion, & ChatGPT.SEM)Generation Analyst &, Twilio)Management, Paid ai, Relations, Copywriting VNR, Social, Jasper.&, Salesforce Customer Case Email, ai, & Recruiting SurveyMonkey Studies Compliance & SMS, CRM Experience Creative & Video,& & IR MS Training (Pitch Design GDPR, PowerBI & (& CX) Web MailChimp Decks CCPA) Dev Fractional Multiple B2B Global & B2C Chief Techs Marketing Washington & Chief DC Revenue Officer 2020 - Present

• • • • • • • • Responsibilities: Achievements: Develop Execute Use Direct Delivered Strengthened Established Secured AI 3-tools integrated $brand to-10.AI, 40-Value-and 5M SaaS B2C person and seed data Added and and digital go-analytics to in-to-service B2B series house market Reseller marketing services programs C to marketing, capital strategies design (VAR) and programs investment product and that partnerships, sales to execute increased enhance to and sales boost for offshore engaging to securing eight AI, YoY product achieve SaaS engagement (8) call digital and $SaaS, and 7.$center 500K, 5M IoT service marketing AI, in product teams, $and med-2025 2M leads, lead and tech, commitments. ad and and generation $agencies sales 18M health-service content in and tech annual and awareness revenue. programs. by & lobby 25–50%service revenues. firms. and . firms. sales. Global Xtract One Senior Technologies Vice President, Washington Marketing, D.Investor C. & Toronto, & Government ON Relations 2016 - 2020 Responsibilities: • • • • • • • Achievements: Digiday Executed Managed Directed Raised Delivered Grew Generated Media organic $95M corporate a a $over $multi-2M 2. in search 5M New Year Series 250 channel marketing comms, #consumer York traffic 1 A/Sales B/marketing City, to agencies, C budget of fundraising over and AI-NY powered security 10,and campaign: research 000/security to month industry SaaS launch with paid physical distributor and a Gartner and press disruptive social organic security and and network media media AI-federal search platform powered platforms stories, to and and promote from state social, SaaS establishing to over six lobbying physical PATSCAN email, (6) 35,paid 000 events, brand security efforts. security followers. pilots. authority. and 2014 tech platform. PR. startup. - 2017 Global Chief Revenue Officer / Chief Client Officer

• • • • • • • • Responsibilities: Achievements: Directed Oversaw Managed Implemented Boosted Increased Maintained Participated global online global a average 15-a in 90% sales person several sales ad sales ad-client and training and (tech, international US, strategic sponsorship retention revenues UK)publisher and, product weekly M&rate by A sales, sales, and activities 50% with development, strategy agency business and annually improved content for meetings, client Digiday development from and studio client spend $client 6.developing Media 2M satisfaction, for from lifecycle in ad-and with 2014 under tech, client client global to from agency, heightening $20K over services engagement publisher acquisition in $and 18M 2014 team. publisher engagement in conglomerates. to 2017. programs. to over retention. $clients. 80K and in spending. 2017. Tallwave Digital Scottsdale, AZ 2013 - 2014

Vice President, Marketing, Client Engagement and Analyst Relations Responsibilities: iProspect • • • • • • • Achievements: Executed Oversaw Designed Administered Achieved Managed Played a Agency key lead a a 65% sales $go-1.role development Net 5M to-year-pitch & market in budget Promoter RioSEO generating over-decks strategy year for aimed and (Ad-marketing, NPS) growth $sales 6M Tech at focused to in new gauge pipeline, in annual communications, client San client on client search, Diego, revenue supporting acquisition acquisition satisfaction social, CA from client forecasting and and and various and revenue, existing content engagement identify client and client from marketing client contracts. opportunities. and $retention. 6M engagement. Forrester in for 2013 the agency. to Research. $10M 2009 in 2014. - 2013 Vice President, Marketing, Client Engagement and Analyst Relations

• • • • • • • • • Responsibilities: Achievements: Led Collaborated Managed Developed Created Administered Increased Controlled Maintained a marketing comprehensive in-annual a and Net house $on 2.Net implemented 5M Promoter unified team revenue Promoter PR, marketing to design, branding brand position Scores by Score go-50%content and identities, to-between a and, (client from global market NPS) messaging writing, $engagement surveys including 6M ad 80% and agency in and lead and 2009 across to event logos monitor 86% generation and budget. to agency $SaaS and for team, 35M client three packaging, ad-in along and strategies 2013, tech consecutive satisfaction SaaS with for leading for platforms. Fortune to Forrester agency boost and years. to a 500 sales identify $and Research 50M+ clients. SaaS pipelines. acquisition. improvement services. relations. areas. Executive The Walt Disney Director, Company’s Marketing Disney and Disney Internet Mobile & Mobile Brand Group Burbank, CA 2006 - 2008 Manager-Responsibilities: • • • • • • • Achievements: Fortune Launched Orchestrated Consumer Managed Collaborated Achieved Expanded Received 100: to-the a the Executive Disney the Products, $Macy’s, 50M CTIA’s with first cross-service marketing Mobile, fiscal Disney promotions Andrew Disney Verizon, to Director, year over a corporate new Internet budget, sales Seybold 500 Comcast family across Marketing wireless target brand, led Group, Award mobile all a of three-& reseller nine product over Disney Cellular for and wireless person Most 100,(9) retail Public Publishing, development, Disney 000 Innovative One service marketing outlets, family Relations divisions, Phoenix, for ABC, subscribers Mobile including sales, team, children ESPN, including Seattle, and Phone and Sprint, Disney ages the before national Service nine 7-Disney San Circuit Channel, 14. the (creative 9) Fran for division’s Parks, Disney City, Disney and and Best Disney Disney divisions. closure. 1993 Mobile. PR Buy, agencies. Studios, Radio. - and 2006 Car Disney Toyz. EDUCATION AND OTHERS

University of Washington – 1995 and 1996

Professional Certificates (2)Western : Public and Washington Media Relations University & Integrated – 1992 Marketing Communications Bachelor of Art: Economics and Political Science Awards Minors: Business Administration and Geography Eagle Scout Award, Boy Scouts of America 1986

Languages

Native English

Contact this candidate