Student Recruitment Customer Engagement
Resume:
Basel Al Mashni
Dynamic Marketing & Student Recruitment Operations Specialist
Dedicated and proactive professional seeking to leverage my extensive operational experience i n marketing execution, student recruitment, and client relationship management to drive organizational growth and enhance customer engagement. Passionate about delivering measurable outcomes through effective coordination, on-ground execution, and strategic partnerships with schools, government bodies, and private institutions. Committed to contributing to a dynamic organization where excellence, collaboration, and service quality are at the forefront.
***************@*****.*** +971-*********
U A E linkedin.com/in/basil-al-mashni-
26bb4a25
Driving License: Valid UAE
AREAS OF
EXCELLENCE
End-to-End Event & Exhibition
Management
Student Recruitment &
Admissions Operations
School, Government &
Corporate Liaison
Partnership Coordination &
Agreement Execution
Client Relations & Customer
Support Operations
Public Relations & External
Communications
Lead Generation & Prospect
Engagement
Vendor Management &
Negotiation
Marketing Collateral
Coordination & Branding
Execution
CRM & Database Management
(Student / Client Tracking)
Reporting, Documentation &
Administrative Compliance
Cross-Departmental
Coordination & Workflow
Management
SOFT SKILLS
Effective Communication
Relationship Building
Time Management
Problem-Solving
Adaptability
Team Collaboration
PROFILE SYNOPSIS
• Dynamic and result-oriented professional with extensive experience in marketing operations, student recruitment, customer engagement, and partnership coordination across educational and corporate sectors.
• Proven expertise in executing large-scale education exhibitions, school visits, and government or private sector collaborations — managing each initiative from concept to completion with precision and professionalism.
• Adept at building and maintaining long-term relationships with clients, institutions, and stakeholders to enhance visibility, enrollment growth, and organizational reputation.
• Recognized for exceptional communication, multitasking, and coordination abilities, ensuring seamless project delivery, superior client satisfaction, and consistent achievement of institutional and business objectives. WORK EXPERIENCE
Business Development Manager July 2017 - Present Dxn Products Distributor
Spearheading strategic business growth by identifying untapped market opportunities, fostering partnerships, and expanding brand presence across diverse segments. Orchestrating marketing and promotional campaigns to enhance brand visibility, customer engagement, and sales conversion across multiple product lines. Cultivating and maintaining long-term client and stakeholder relationships through personalized engagement, trust-building, and value-driven communication. Formulating and executing dynamic sales strategies aligned with corporate objectives to consistently achieve and exceed revenue targets. Leading cross-functional teams to deliver exceptional customer experiences, ensuring seamless service delivery and client satisfaction at every touchpoint. Conducting market intelligence and competitor analysis to anticipate trends, optimize offerings, and strengthen market positioning.
Collaborating with management to design innovative business models and outreach programs, driving brand advocacy and customer loyalty. Championing continuous improvement through data-driven decision-making, strategic communication, and proactive stakeholder management to fuel sustainable business expansion.
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GROWTH PATH
HSBC BANK, DUBAI UAE (JUNE
2002, OCT 2003)
Call Centre Agent
American University of Sharjah
(OCT 1997-April 2002)
Call Centre Executive
Federal Express, Dubai (SEPT
1996 - SEPT 1997)
Customer Service Agent
CERTIFICATES
Customer Service Excellency
Course, 1997, FedEx – 1997
Customer Service & sales Skills
Training, 2002, HSBC BANK, UAE
2002
Modules of Customer Service &
sales Training, Oasis Water
Factory – 2005
Modules of Customer Service
Training, City university college
Ajman - 2012
EDUCATION
Diploma in English
Literature: 1994
Balqa University, Jordan
High school certificate:
1992
Ibn Sina Secondary
School, Jordan
TECHNICAL
SKILLS
Office: Word, Excel,
PowerPoint
Lotus Note
Outlook Express
LANGUAGES
Arabic
English
WORK EXPERIENCE
Marketing Manager & Students recruitment (Sep 2012 –May 2017)
City University College of Ajman
Directed end-to-end student recruitment operations across the UAE and Middle East, executing impactful outreach programs through school visits, government collaborations, and private sector partnerships to strengthen enrollment pipelines. Played a pivotal role in driving student enrollment growth from 70 to over 2,200 students within five years, showcasing operational excellence, hands-on leadership, and customer-centric engagement.
Managed comprehensive marketing and promotional campaigns, including exhibitions, media placements, and digital engagement initiatives, ensuring consistent brand visibility and positioning in competitive education markets. Supervised the design, production, and distribution of marketing collateral— prospectuses, brochures, and digital content—ensuring alignment with institutional standards and marketing policies.
Led the execution of educational exhibitions from concept to completion, overseeing stand design, vendor negotiations, logistics, and on-site representation to maximize student engagement and conversions.
Built and nurtured strong relationships with academic partners, corporate stakeholders, and schools to promote CUCA programs and develop sustainable recruitment partnerships.
Monitored and analyzed campaign effectiveness, generating detailed reports and insights to optimize future marketing initiatives and ensure measurable ROI. Supported internal and external communications by preparing professional reports, proposals, and presentations for executive and academic leadership. PR & Customer Service Manager (Nov 2008 – May 2012) Winacor General Trading
Acted as the official company representative, overseeing all public relations, client communications, and government liaison activities while ensuring seamless coordination with ministries, embassies, and regulatory bodies for documentation, visa processing, and corporate compliance.
Championed customer engagement and brand reputation by delivering high-quality service experiences, managing stakeholder relationships, and facilitating smooth business operations through effective communication, administrative precision, and cross-departmental collaboration.
Call Centre Manager (Sep 2007 – Oct 2008)
Canadian University of Dubai
Directed daily call centre operations with a strong focus on enhancing customer engagement, optimizing resource utilization, and driving service excellence through effective workforce planning, technology integration, and performance management. Leveraged data-driven insights to analyze key service metrics, streamline communication processes, and elevate student recruitment and customer satisfaction outcomes, aligning operational efficiency with institutional growth objectives. Customer Service Assistant Manager (Oct, 2005 to Aug, 2007) Oasis Water Factory, UAE
Oversaw end-to-end customer relations and service operations, ensuring seamless client experiences, timely issue resolution, and effective coordination across departments to enhance brand reputation, boost client retention, and support business growth through proactive communication and service excellence. Call Centre Supervisor (Oct 2003 - Sept 2005)
HSBC BANK, Dubai, UAE
Supervised high-performing call centre teams to deliver exceptional customer service and relationship management, ensuring efficient query resolution, cross-selling of banking products, and adherence to quality standards—driving client satisfaction, retention, and business growth through strategic communication and service excellence.
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