Business Development Strategic Planning

Nitin Chhaniwal

+91-982**-***** *****.***********@*****.*** Jaipur

Sales and Marketing Channel Management Business Development Strategic Planning A results-oriented and dynamic professional with over 20 years of diverse experience in sales and marketing, spanning across the North and West India markets. Demonstrated expertise in strategic management, channel development, and profit centre establishment for esteemed organizations. Adept at leading teams, fostering motivation, and cultivating strong market relationships. Professional Summary:

Possessing extensive experience in sales and marketing, channel management, and distributor handling, with a proven track record of implementing successful micro-marketing plans and fostering key account relationships. Proficient in driving customer infrastructure and development initiatives, while also excelling in strategic planning and team leadership. A self-motivated individual with strong analytical capabilities and a keen focus on achieving organisational goals.

VALUE PROPOSITION

Strategic Collaboration: Expertise in product roadmap management and fostering collaborative relationships with customers and distributors.

Business Acumen: Skilled in analytical thinking, commercial negotiation, and leveraging strong influencing and negotiating abilities.

Computer Proficiency: Proficient in MS Office, Google Spreadsheets, and Zoom for effective communication and project management.

Administrative Expertise: Experienced in budget management, relationship building, and distribution management for maximizing operational efficiency CAREER

Deputy General Manager – Sales Jaipur (Pan-India, except Gujarat) May 2025 – Present

Leading Pan-India wholesale trading operations, excluding Gujarat, with headquarters in Jaipur.

Managing a monthly business turnover of 30 crore with a team of 16 professionals.

Spearheading the setup and expansion of retail operations across 14 states, including J&K, Punjab, Haryana, Himachal Pradesh, Delhi NCR, Uttar Pradesh, Uttarakhand, Rajasthan, Madhya Pradesh, Chhattisgarh, Maharashtra, Bihar, Jharkhand, and West Bengal.

Implementing the Sales Force Automation (SFA) App, successfully incorporating 50,000+ retail outlets, with 15,000–16,000 projected as regular buyers by March 2026.

Developing state-wise distribution networks to strengthen retail presence and streamline supply chain efficiency.

Driving strategic initiatives to achieve 30–35% business growth through market expansion, retail penetration, and sales optimization.

Overseeing recruitment, training, and performance management of the sales team to meet growth and coverage targets.

Effectively converted high-potential leads.

Successfully achieving targets for a month on a MoM basis.

Planned and Implemented marketing activities with the team to generate sales.

Responsible for meeting budgetary and sales targets by motivating and guiding the team and consistently achieving and also surpassing key performance indicators on an MoM basis.

Has Strong Interpersonal communication and Super stockiest and Distributor engagement skills.

Product Placing in market through strategic pricing and bundling (schemes) etc.

Has Strong Interpersonal communication and Super stockiest and Distributor engagement skills.

Has a vast understanding of the Industry, its challenges and how the new concept of sales plays a role in industry’s current transformation.

Developed new distributor appointment strategies for the sales team and subsequently trained the team in the new distributor appointment program.

National Sales Manager Entire India November 2023 – June 2025

Presently working with Dlecta Food as National Sales Manager handling sales and distribution for the entire India from 18 November 2023 till date

Currently managing a business worth over 65+ crore, leading a team of more than 60 individuals.

Successfully launched operations in Gujarat, Punjab, Haryana, and Uttar Pradesh, doubling the business within just one year.

Successfully launched Dlecta products in Madhya Pradesh and Chhattisgarh.

Expanded market presence by launching in Amritsar, Jalandhar, Jammu, Chandigarh, Ludhiana, Lucknow, Banaras

Successfully achieving targets for a month on a MoM basis.

Increased market share in Gujarat, driving significant business growth.

As National Sales Head, scaled business revenue from 7.44 crore to 27 crore within 15 months.

Led Dynamix Ghee to remarkable growth, increasing revenue from 21 crore to 38 crore.

Having a strong and well-established distribution network across India.

Effectively converted high-potential leads.

Planned and Implemented marketing activities with the team to generate sales.

Responsible for meeting budgetary and sales targets by motivating and guiding the team and consistently achieving and also surpassing key performance indicators on an MoM basis.

Has Strong Interpersonal communication and Super stockiest and Distributor engagement skills. Regional Sales Manager West India June 2022 – November 2023

Worked as a Regional Sales Manager at Hamdard Laboratories India (Food Division), overseeing sales for SRA and New Product Development (NPD) across the West India market, including Maharashtra, Goa, Madhya Pradesh, Chhattisgarh, and Gujarat.

Handling a team of 130 people (SSM, BE & ASM) and 360+ distributors (SRA + NPD)

Pro-active professional with year-after-year success in achieving revenue, profit & business growth objectives within start-up & rapid change environments.

Handling a business of 75+ crore for the entire West Zone.

Successfully achieving targets for a month on a MoM basis.

Expended the retail network by appointing and attaching them under respective area distributors.

(Proper distributor mapping)

Doubled the business of Hamdard products in West Zone in a time period of only Ten months after joining

Successfully launched Mustard Oil & Spices (Pure, Whole & Blended) in West India Market.

Successfully launched Range of 29 Spices in West India Market.

Created a good demand of new Products Honey, Saffron, Mustard Oil, Olive Oil Nariyal pani, Milkshake, Lassi, Hing, and Pure & Whole Spices in markets of Maharashtra, Goa, M.P, Chhattisgarh & Gujarat.

Having very good distribution network in Maharastra, Goa, M.P, Chhattisgarh & Gujarat.

Responsible for providing growth in the entire West zone and given growth to each product succesfully.

Setting sales team objective and priorities in alignment with company objectives, policies and priorities.

Product Placing in market through strategic pricing and bundling (schemes) etc.

Effectively converted high potential leads.

Planned and Implemented marketing activities with the team to generate sales.

Responsible for meeting budgetary and sales targets by motivating and guiding the team and consistently achieving and also surpassing key performance indicators on an MoM basis.

Has Strong Interpersonal communication and Super stockiest and Distributor engagement skills.

Has a vast understanding of the Industry, its challenges and how the new concept of sales plays a role in industry’s current transformation.

Developed new distributor appointment strategies for the sales team and subsequently trained the team in the new distributor appointment program.

Very much versed with the geographical knowledge of the territories working in.

An effective communicator with exceptional presentation skills.

Strong solution-oriented selling skills.

Regional Sales Manager West and North India JAIPUR Aug 2013–May 2022 SHIVMANI FOODS PVT LTD.

Proactive professional with year after year success in achieving revenue, profit & business growth objectives within start-up & rapid change environments.

Has a proven record of increasing revenues, streamlining workflow, evolving effective operational procedures & creating a teamwork environment to enhance profitability, innovatively for start-ups.

Created a good demand of new Products in Kirana outlets and General & Provision outlets in Entire North & West India. (J&K, Himachal Pradesh, Punjab, Haryana, Rajasthan, Delhi NCR, Uttarakhand, Uttar Pradesh, Gujarat, Maharastra, Madhya Pradesh

Direct, Lead and manage all commercial activities including corporate as well as distribution channels to maximise the revenue and also meet revenue targets.

Setting sales team objective and priorities in alignment with company objectives, policies and priorities.

Communicating successfully with customers on new products and services offerings

Strong solution oriented selling skills.

Product Placing in market through strategic pricing and bundling (schemes) etc.

Supported senior leadership by preparing monthly and quarterly target and achieved also.

Analysing the business potential, conceptualising & executing strategies to drive sales, augment turnover and achieve desired targets for sales.

Created brand awareness/development in the West and North Indian market by doing various campaigning and brand promotional activities.

Exploring new market segments and tapping profitable business opportunities.

A honed team player with demonstrative competence in building and mentoring teams.

Recognized proficiency in steering a wide spectrum of activities such as Sales & Marketing/ Business Development, Competitor analysis, etc.

Area Sales Manager Jaipur Sep 2010 – Aug 2013

MTS

Handled a team of 45 people (PSR to ASE) that in turn handled 94 distributors & sub-distributors.

Increased brand acceptance level in the market.

Created new channel sales network, Appointment of Stockiest and aligned retail channel.

Enhanced stock management at market and depot level.

Successfully achieved the target in the entire tenure.

Achieved organizational goals while maintaining an efficient, productive, and positively cultured office and employee experience.

Performed a variety of administrative duties – generating and distributing targets for the team, MIS coordination, and data sharing.

Had managed commercial and administrative functions. Territory Sales Manager Maharastra Nov 2007 – Sep 2010 RELIANCE COMM.(RCOM)

Handled 12 districts of Vidharbha Region.

Was the first manager in the Entire Maharastra-Goa circle who launched the Reliance GSM service.

Was à good team leader, motivator and created excellent relations in the market.

Always achieved the targets and has given growth for the whole territory in the entire tenure.

Managed channel operations for products, ensuring the accomplishment of set business targets.

Enhanced the entrepreneurial skills of the distributor by providing them with technical knowledge.

Expended the retail network by appointing and attaching them under respective area distributors.

(Proper distributor mapping)

Evaluated performance & monitored distributor’s activity & managed network of channel partners across assigned territories for deeper market penetration & reach.

Liaised with the marketing departments for canopy activities and other road show activities for brand promotion in the region.

Sales and Service Engineer Delhi Feb2005 - Nov 2007 ALPS INTERNATIONAL PVT LTD.

Sales and Service Engineer for Hearing aid and ENT Equipment (Audiometer, O.A.E., BERA Tympanometer etc..) for entire Indian Market.

Focused on establishing the company as one of the most reputed hearing loss solution providers in the ENT field.

Responsible for the sale and service of equipment in the Trade business as well as the government tender business.

Organised and also participated in many trade fairs as well as conferences on the Indian level on behalf of the company.

Successfully given growth to the company in the entire tenure. KEY STRENGTHS

Proficient in achieving goals with determination and dedication.

Demonstrated capability to excel under pressure.

Effective teamwork skills, adept at collaborating within groups.

Possess a high level of enthusiasm and energy for tasks at hand. QUALIFICATIONS

2000-2004: Bachelor of Engineering (Electronics and Communication) From Rajasthan University.

1997-2000: D.Pharma (Diploma in Pharmacy) from Rajasthan University.

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