Brand Manager Associate
Resume:
JAY VORZIMER
San Francisco Bay Area, CA 707-***-**** *********@*****.*** linkedin https://www.vorzie.com Summary
Lead Product Designer with extensive experience delivering mobile-first, user-centric solutions that simplify complex experiences. Skilled in Figma-driven design and collaborative workshops to drive intuitive and impactful digital products. Proven success mentoring teams and boosting engagement through strategic, data-informed design practices. Committed to advancing user-centered methodologies in dynamic, commercial environments. Methodology
• Methodology: UX Processes, Heuristic Review, Competitor Analysis, Contextual Inquiry, User Research, Surveys, Usability Testing, Use Cases
• UX Techniques: Personas, Storyboards, Sitemaps, Task/User Flows, Wireframes, Lo/Hi Fidelity Prototypes, Software Quality Assurance, Scrum, Agile, Waterfall, Strong Visual Communicator
• Prototyping Tools: Figma, Sketch, Photoshop, Illustrator, Adobe XD, Salesforce, Material Design, Omnigraffle, InVision, HTML, CSS, Dreamweaver, inDesign, Muse, Keynote
• Strategic Competencies: User-Centered Design Expertise, Data-Driven Decision Making, Design Tools, Business Acumen, Technical Knowledge, iOS & android platforms
Education
Santa Rosa Junior College
Graphic/Web Design Certification
• Achievements: Highest Honors
2009
Sonoma State University
B.S., Kinesiology
• Achievements: Suma Cum Laude
2006
Santa Rosa Junior College 2003
A.S., Computer Science
• Achievements: Highest Honors
Certifications
• Web Graphic Production • HTML Web Content Developer • Web Project Management • Adobe Illustrator
• Adobe InDesign • Graphic Design • Graphic Print Production Work Experience
Vorzie Studios Jan 2023 - Present
Lead Product Designer San Francisco Bay Area
• Pioneered mobile-first e-commerce design personalization using Figma, leveraging user research, stakeholder feedback, and data analysis to enhance digital experiences with a user-centered approach; resulting in a 67% increase in engagement.
• Directed creative initiatives for The Good Cause Shop, aligning design strategies with stakeholder needs to develop cohesive digital solutions.
• Delivered breakthrough design solutions for Lauren Ari Portfolio Rebranding by translating strategic briefs into innovative web and mobile experiences, increasing engagement time by 42% and fostering cross-functional collaboration.
• Conceptualized and executed stylized retro cover art designs for eCussionist, coordinating creative input to strengthen multi- platform presence across Spotify, SoundCloud, Bandcamp, and YouTube.
• Designed and refined product packaging for Apple Jhacked, balancing visual appeal with functional requirements to meet specific market demands.
• Developed integrated eCommerce web and mobile design solutions for Earth Grown Drinks that addressed complex ordering, promotions, and customer service challenges, ensuring design intent was faithfully executed from concept to final delivery. Booz Allen Hamilton Oct 2022 – Jan 2023
Lead UX Design Consultant McLean, VA - Remote
• Redesigned a large-scale digital project using the Salesforce Lightning Design System, integrating mobile optimization and interactive elements to prioritize user needs and simplify complex functionality.
• Led cross-functional UX activities that resulted in a 53% increase in recruitment efficiency across mobile and web platforms for the U.S. Army, U.S. Army Reserve, and U.S. Coast Guard by ensuring a seamless, user-centered experience.
• Developed comprehensive user-testing scripts and iterated on prototypes by analyzing task flows, which enhanced feature usability in complex digital environments while advocating for user-centered design principles.
• Collaborated with agile product development teams to clearly communicate design decisions and align them with stakeholder feedback and research insights, fostering effective teamwork and continuous process improvement. Amazon Mar 2022 – Oct 2022
Senior UX/UI Design Consultant Seattle, WA - Remote
• Skillfully implemented early concepts and developed the Visual Ul system for the B2B reference application used by auto makers to properly represent Alexa's presence within the vehicle.
• Efficiently executed assets and other deliverables, e.g. persona creation, task flows, wireframes, mock-ups, and high-fidelity visual designs using Figma components across various automotive infotainment interfaces.
• Created the specifications for First Time User Experience (FTUE) addressing requirements as related to human usability factors.
• Frequently communicated with management, and development teams to proactively deliver responsive design solutions and improve upon the existing product.
• Developed and maintained a comprehensive style guide and library of design assets ensuring development contributions reflected corporate styling and permitted easy access and reuse. Western Union Aug 2021 – Mar 2022
Senior UX/UI Design Consultant Denver, CO - Remote
• Coordinated with stakeholders to identify B2C challenges and create solutions amongst geographically distributed teams (Americas, Europe, and India).
• Adept execution of visual design assets and other deliverables, e.g. wireframes, mock-ups, and high-fidelity prototypes for increased understanding and implementation
• Championed the conversion of user and business requirements into visual design solutions with a 92% acceptance for both mobile first applications and web experiences.
• Managed brand style applied design themes, parameters, and functional choices for application upgrades across seven projects.
• Analyzed user feedback to address future UX updates, ameliorating user concerns and pain points during subsequent patch cycles. CareDx Feb 2021 – Aug 2021
Senior UX Design Consultant San Francisco, CA - Remote
• Consistently led and delivered on-brand, world-class design solutions, following best practices to deliver Al systems application thinking in addressing UX efforts and challenges.
• Integrated regulatory compliance requirements into the UI/UX design process by working closely with legal and compliance teams to translate policy-driven constraints into intuitive user experiences and deliver a product that exceeded the perceived needs of hospital physicians.
• Provided and managed UX deliverables (AITrac, KidneyCare App, CareDX Portal) and system diagrams using the Salesforce Lightning Design System in combination with Google's Material Design to communicate high-level concepts and B2C project intricacies on multiple products.
Infosys May 2020 – Sep 2020
Senior UX Design Consultant San Jose, CA - Remote
• Expanded client's (Intel) POS business through collaborative product design management across a dispersed team, ensuring consistency throughout the product suite.
• Developed navigational and flow strategies, designed wireframes and interactive prototypes, organized content, and advocated for real users' needs and goals.
Medical Leave Dec 2018 – May 2020
Patient San Jose, CA
Albertsons Companies Apr 2018 – Nov 2018
Senior UX/UI Design Consultant Pleasanton, CA
• Utilized design thinking and creative problem solving to introduce new prototype feature sets and actively develop new products.
• Guided product development and successfully launched web, mobile, and software applications for both advertisements and B2B operational campaigns.
• Developed, produced, and designed on-strategy deliverables that elevated and differentiated Albertsons Companies portfolio, contributing to 71.9 billion U.S. dollars annually.
• Facilitated and participated in the development of problem-solving, decision-making, and critical thinking solutions to further Albertsons Companies promotions.
Photon Design Oct 2017 – Apr 2018
Senior UX/UI Design Consultant Mountain View, CA - Remote
• Actively researched, proposed, and instituted operational, and user-friendly efficiency solutions for the to-go menus of The Olive Garden, Yard House, and Bahama Breeze restaurants.
• Created application prototypes using adaptive responsive design, improving existing and new B2B applications.
• Ensured accessibility and privacy compliance through regular usability audits, responsive designs, and secure UX flows, aligning with industry regulations such as HIPAA, and financial KYC/AML policies.
• Developed and utilized information architecture, wireframes, and hi-fidelity prototypes of workflows demonstrating content management systems on both mobile and web devices.
• Ensured that the UI development requirements and technical specifications met market (consumer) demand and aligned using digital project management.
Alpha Ori Technology Holdings May 2017 – Oct 2017
Senior UX/UI Designer Sunnyvale, CA
• Facilitated best practices user research interviews with department chairs and provided recommendations for actionable items.
• Translated operational sitemaps and task flows into wireframes, mockups, and interactive prototypes that reflected compliance- friendly design patterns, including data encryption notices, consent forms, masked inputs, and user role-based interface limitations.
• Solved complex operational and business needs through the production of multiple, inventive ideas and patterns that addressed stakeholder concerns using interactive prototypes. PayPal Aug 2016 – May 2017
Senior UX Design Consultant San Jose, CA
• Executed customer solutions, playing a central role in analyzing feedback, identifying needs, developing the product experiences, and advancing the PayPal brand.
• Produced high-fidelity schematics, workflows, storyboards, and design deliverables (task-flows, wireframes, hi-fi prototypes) that guided creative content and development efforts while addressing 508 and accessibility standards.
• Designed and developed user-centric interfaces for financial applications while ensuring strict adherence to WCAG regulatory compliance standard, prioritizing usability and data protection.
• Aligned closely with stakeholders to gather information and gain operational insight. Brillio, LLC Apr 2015 – Aug 2016
Senior Visual Architect Santa Clara, CA
• Identified strategic goals and brand identities, leading creative sessions for project kickoffs.
• Established the creative visual direction for multiple brands in retail, online, and print, advancing product marketing strategies.
• Exceeded business objectives, managing multiple creative B2B user-centered design projects.
• Effectively designed the proof of concept designs, including smart watch extensions and style guide creation and securing the MasterCard Navigation Application account.
Dictum Health Aug 2012 – Sep 2014
Senior UX Graphic Designer Oakland, CA
• Adeptly designed project workflows and interactive prototypes that formed the basis of the user experience.
• Skillfully iterated and documented product interaction prototypes with compliance traceability, supporting regulatory audits and product reviews by maintaining design logs, revision histories, and annotated user journey maps aligned with regulatory standards.
• Successfully collaborated with development, ensuring brand guidelines and HIPPA compliance. Projects
Designed user experiences for multiple applications within the BMS portfolio Bristol-Myers Squibb Pharmaceutical
• Designed user experiences for multiple applications within the BMS portfolio for web, tablet, and mobile platforms for products Opdivo, eRoster, IO University, Who is BMS.com?, Turnkey, IION, and Procedural Docs Gateway applications. Pioneered the remote diagnosis and treatment of Portland unified school students Legacy Health (Telehealth Medicine)
• Pioneered the remote diagnosis and treatment of Portland unified school students utilizing personal devices through interactive video conferencing.
Created the user-interface and visual design for the intuitive interactive mobile rewards platform MasterCard
• Created the user-interface and visual design for the intuitive interactive mobile platform that provides the end-user with point-to- point navigation coupled with MasterCard Reward opportunities along the route, and a navigational/siri type assistant to provide route updates and notifications.
Platform redesign of interactive real estate application Realtor.com
• Platform redesign of interactive real estate application on web, mobile, and tablet platforms providing home buyers and renters access to homes for sale and rentals that source directly from MLS within a Windows 10 environment. Envisioned and designed the user-interface and visual design for Verizon's network-based web application Verizon
• Envisioned and designed the user-interface and visual design for Verizon's consumer-based web application for network and Firewall management.
Platform application update to version 3.0 for web and mobile platforms Western Union
• Platform application update to version 3.0 for web and mobile platforms and operated as the principal design compliance and implementation partner for Registration, Edit and Resend, Forgot Password, and Messaging pages.
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