Bernise ` Valdez
***********@*****.*** 323-***-**** Los Angeles, CA. 90046
Summary
Creative and marketing professional with a background in fashion, entertainment, design and brand representation. Experienced in executing product seeding campaigns, managing high-profile talent and celebrity outreach, and supporting PR strategies that boost visibility Specialty in promoting a broad portfolio of brands through strategic product placement and celebrity endorsement. Work experience
Account & Talent Relations, Allure PR Group February 2020 – March 2022 // January 2024 - June 2025 VIP Services Account Manager
• Negotiated and secured brand partnerships with celebrities from outreach through contract execution.
• Executed product seeding and gifting campaigns to top-tier talent and influencers.
• Developed and managed strategic PR programs to increase the visibility of brands through red carpet placements, product launches, brand expansions, and seasonal initiatives.
• Acted as a liaison between designers and their celebrity clientele.
• Targeted appropriate product placement opportunities in film and television.
• Built strong relationships with celebrity’s assistants, stylist, talent agencies, publicists, and media.
• Managed Inventory, and maintained merchandise presentation.
• Provided administrative support across departments. Marsha Malamet - Musician March 2022 - January 2024 Executive Assistant
• Assisted in the development and execution of projects by coordinating logistics and managing timelines
• Managed sensitive information, contracts, personal data
• Effectively organized album release date, help create detailed plan that includes budgeting, mastering, artwork and design.
• Coordinating publisher and artist rights and royalties Jagged Culture January 2013- January 2025
Founder / Designer / Social Media
VIP Services Account Manager
• Created Seasonal clothing collections, sales, promotion, showroom presentation & distribution
• Established and maintained wholesale accounts. Celebrity placement opportunities
• Designed and maintained E commerce website & social media accounts.
• Managed Inventory, and maintained merchandise presentation
• Built Brand visibility through social media influencer outreach, trade show participation
• Patterns, sketching, grading, cutting & Graphics Education
Los Angeles Community College
Fashion Career International FCI, Los Angeles
• Fashion Design Coursework, Design, Sketching, Draping, Merchandising (2012 - 2013) Core Skills
• Talent & Brand Partnerships
• Strategic PR Support
• Celebrity & Influencer Relations
• Event Support, Media Outreach, Social Media & Fashion Coordinator
• Microsoft Office, Excel, Adobe Photoshop, Communication & Organization