Marketing Cloud Salesforce

Tharu

Email: ********@*****.*** Mobile:925-***-****

Professional Summary

Certified Salesforce Marketing Cloud Administrator experienced in managing and optimizing SFMC for marketing campaigns. Seeking to leverage expertise in email marketing, journey building, and data management to drive business growth.

Education

Master of Computer Application Sep 2004 – Jun 2007

Vivekananda College of Engineering and Technology Tiruchengode, India

Anna University Chennai

Bachelor of Computer Science Aug 2001 – Jun 2004

Nehru Memorial College Trichy, India

Bharathidasan University Trichy

Post Graduate Diploma in Advanced Networking System Feb 2005 – Dec 2006

Bharathiyar University Coimbatore, India

Work Summary

Test Specialist in IBM India pvt Ltd. May 2010 – May 2013

Client: AT&T Chennai, India

Senior Software Engineer in HCL Tech Ltd. Jun 2007 – May 2010

Client: Belgium Telecom and CA Technology Chennai, India

Academic Trainee in HCL Tech Ltd. Jan 2007 - Jun 2007

(Trainings given by NIIT Ltd, Maples ESM Tech) Chennai, India

Certification & Recognition

Certified Salesforce Marketing Cloud Administrator – 2025

Obtained Data science Orientation Certification from IBM Cognitive Coursera 2020

Certified ISTQB Tester- 2010

Certified IBM Rational functional Tester -2010

Received Eminence and Excellence Award from IBM -2011

Received Key Contribution Award from IBM -2011

Trainings and Bootcamps Attended

Salesforce Marketing Cloud – Email Specialist Boot Camp

Organized by Warrior Tech Solutions May 2025 – June 2025

Business Analyst Boot Camp

Organized by Agama Solutions July 2024 – Sep 2024

Selenium Automation Training

Organized by Test Leaf Software Solutions March 2023 – May 2023

Data science Orientation

Organized by IBM Cognitive class by Coursera June 2020

Technical Skills:

●SFMC Expertise: Email Studio, Journey Builder, Automation Studio, Contact Builder

●Project Methodologies: Agile (Scrum), Waterfall

●Project & Collaboration Tools: JIRA, Confluence, Microsoft Office Suite, Google Workspace

●CRM & Marketing Platforms: Salesforce CRM, Salesforce Marketing Cloud (SFMC), Marketing Cloud Connect

●Programming & Scripting Languages: Java, HTML, AMP script, SQL

●Test Automation & QA Tools: Selenium WebDriver, TestNG, HP ALM, Maven, Jenkins, Git

●Business Analysis & Documentation: BRD, FRD, User Stories, Use Cases, UML Diagrams, Gap Analysis

●Data & Analytics: SQL, SFMC Reports, Google Analytics, A/B Testing

●Campaign Management: Audience Segmentation, Data Extensions, Campaign Performance Analysis

Experience

●SFMC platform (Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder)

●Data management (data extensions, data imports/exports)

●Email marketing (template creation, deliverability)

●Journey building (creating and optimizing customer journeys)

●Automation (creating and managing automated marketing processes)

●HTML (for email template design)

●SQL (for data manipulation and querying)

Responsibilities and accomplishments

●Managed and optimized email marketing campaigns using Email Studio, resulting in a 15% increase in click-through rates.

●Designed and implemented complex customer journeys in Journey Builder to improve customer engagement.

●Developed and maintained data extensions and segments for targeted marketing campaigns.

●Integrated SFMC with Salesforce CRM to streamline data flow and improve campaign performance.

●Provided training and support to users on SFMC best practices.

●Troubleshooted and resolved issues related to SFMC functionality and performance.

Career Enablement Trainings:

●Communicating effectively in a client facing Environment

●Introduction to Telecommunication Domain

●IBM’s Smarter Planet

●Testing Sharenet

●LEAN Workshop

●Capability Maturity Model Integration

Achievements

I feel really grateful to get invited to my own college where I did my Master’s Degree (Vivekananda College of Engineering and Technology) when I was Working with IBM, for an Annual day as a Guest of Honor since I got placed in the First Campus Interview and best outgoing student in my class with good academic and extracurricular performance to share my Knowledge and Experience about the College.

I have participated and won prices in all inter school level (Talentia-TNPL-Arts and Spelling Bee, Debate etc.) and inter College level competitions (Symposium-Paper Presentation)

During my Under graduation, I was the only one Selected from the college for the Pre- Republic Parade camp (Selection for performing in New Delhi, India) training since I was an NSS (National Service Scheme Volunteer).

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