W E N WM D I M E D E I R O S
S E N I O R C O N T E N T E D I T O R
C O N T A C T
**************@*****.***
Colorado Springs, CO 80908
www.linkedin.com/in/wendimedeiros
UNIVERSITY OF WISCONSIN-
MILWAUKEE
Master of Library Science
2012-2014
2005-2009
UNIVERSITY OF WISCONSIN-STOUT
Bachelor of Arts: Psychology
E D U C A T I O N
S K I L L S
Editorial strategy
Content creation
Quality assurance
Style guide development
Project management
Expert editing and proofreading
Effective internal and external
communication
Social media management
Attention to detail
Creative problem solving
Editorial management
Critical thinking
Team collaboration
Relationship building
Time management
P R O F I L E S U MMARY
I thrive on inspiring, connecting, and empowering others through integrated marketing and digital communications. An enthusiastic self-starter who loves to tell a great story that captivates any audience, I take great pride in my ability to be creative, collaborative, proactive, and am always down for a good pun or meme. I bring an air of positivity and professionalism to everything I do, and have a ton of fun in the process.
WORK E X P E R I E N C E
Movement Strategy 2024- PRESENT
Sr. Content Editor
Movement Strategy 2022-2024
Content Editor
Inventive 2021-2022
Sr. Copywriter
Creates engaging and scroll-stopping social media content for brands such as Amazon Prime Video, Amazon Fashion, Spotify, and more!
Develops cohesive editorial strategies to support the organization's mission. Reviews social media creative submissions for quality, consistency, and adherence to guidelines.
Collaborates with writers and designers to develop compelling social media narratives and brand voice. Creates detailed style guidelines for writers and editors. Trains junior editors on editorial standards and workflow procedures. Ensures all social media content adheres to company standards and best practices. Reviews and edits content for accuracy, clarity, consistency, grammar, and spelling. Reviewed, edited, and proofread social media content to ensure accuracy and quality standards were met.
Provided feedback to writers on their work based on established criteria for quality assurance purposes.
Coordinated efforts between internal teams to ensure the successful publication of content projects.
Managed social media content schedules to ensure the timely publication of materials. Assisted in maintaining the style guide for consistent branding. Wrote compelling headlines and body copy for a variety of marketing materials, including social media and email campaigns, brochures, ads, web pages, press releases, and newsletters.
Provided direction and guidance to junior copywriters throughout the creative process.
Monitored industry news sources for emerging trends or opportunities relevant to client objectives.
Proofread content for accuracy and adherence to brand guidelines. Analyzed performance metrics to refine content effectiveness and engagement. Managed multiple projects simultaneously while meeting tight deadlines. Available upon request.
R E F E R E N C E S
WORK E X P E R I E N C E ( C O N T . )
Acme Packing Company 2016-2021
Social Media Manager
Oswego Creative 2020-2021
Social Media Specialist
Regis University 2016-2020
Content Strategist/Social Media Manager
Developed social media strategies to enhance brand engagement and visibility. Coordinated with cross-functional teams to align messaging across all marketing channels.
Managed content calendars to ensure timely and relevant posts across platforms. Collaborated with graphic designers to create compelling visual content for campaigns. Analyzed social media metrics to refine strategies and improve audience targeting. Engaged with followers through comments, messages, and community management efforts.
Crafted creative copy for posts that was engaging, informative, and optimized for search engines.
Created unique, engaging, and educational social media content in support of Oswego Creative’s clients’ business goals and objectives, both organic and paid. Curated original content and executes day-to-day social media responsibilities, including strategy planning to improve user engagement, website traffic, and brand awareness.
Managed over 30 individual client social platforms and channels. Researched keyword targets and implemented focused search engine campaigns utilizing both SEO best practices and SEM strategies. Provided regular analytic reports and updates on emerging trends for staff and departments to design fan/follower growth strategies and engagement level improvements.
Produced engaging, creative, and targeted long- and short-form marketing copy for a variety of projects, from online text and e-newsletters to video, social media, and the web.
Created original, sharp, entertaining, and engaging social media content in support of the University's public relations, alumni, student engagement, and marketing initiatives.
Successfully managed over 48 university-wide social platforms and channels, increasing the University’s overall engagement, followers, awareness, and click-through rates by 78%.
Mentored a team of four writers and one social media intern, which resulted in a 19% increase in staff productivity and customer service. Provided regular analytic reports and updates on emerging trends for staff and departments to design fan/follower growth strategies and engagement level improvements.
Produced engaging, creative, and targeted long- and short-form marketing copy for a variety of projects, from the university magazine and e- newsletters to daily stories, press releases, and other materials. L E A D E R S H I P
As a Senior Content Editor, I proactively
initiate conversations and lead group
discussions surrounding shared goals,
complex problems, and effective solutions.
My communication abilities are
characterized by a mastery of strategic and
effective messaging, including but not
limited to:
Strategic thought leadership: I
demonstrate thought leadership in
crafting and implementing
comprehensive communication
strategies that not only engage the
audience but also align with broader
business and marketing objectives.
Mentorship and team leadership: I play a
crucial role in mentoring and guiding
junior team members, setting high
communication standards, and providing
expert insights in team collaborations.
Innovation and thought Leadership: I’m
at the forefront of industry trends and
innovations, incorporating cutting-edge
communication techniques and
technologies into your strategies.
Goal setting: I work collaboratively with
my direct reports to define short and
long-term goals together.