UX and Web Design Consultant

Daniela Surra

Website Designer 412-***-**** ************@*****.*** www.danielasurra.com

Overview

Website Designer with 3+ years of experience building and refreshing websites that are visually engaging, SEO- friendly, and conversion-driven. Skilled in WordPress, Wix, Elementor, and Figma with a strong understanding of SEO, usability, and digital marketing integration. Experienced in collaborating with strategists, copywriters, and developers to deliver websites that serve as high-performing hubs for client marketing campaigns. Passionate about design that not only looks great but drives measurable results. Relevant Experience

UX & Website Design Consultant Self-Employed

Jan 2023 – Present San Diego, CA

• Designed and launched modern, responsive websites for small businesses, startups, and nonprofits.

• Built and customized sites in WordPress and Wix; integrated SEO strategies and optimized for conversions.

• Developed UI design systems and branding elements to align websites with client identities.

• Partnered with SEO specialists and developers to ensure functionality, accessibility, and lead generation goals were met.

• Managed hosting environments, basic DNS adjustments, and site performance troubleshooting. UX Designer & Researcher & Co-Founder Community by Design Nov 2024 – Present San Diego, CA

• Led design for a govtech mobile app supporting outreach workers serving unhoused populations.

• Created flows, prototypes, and IA improvements addressing usability and accessibility pain points.

• Collaborated with stakeholders to define roadmap priorities and designed MVP features adopted for implementation.

Project Moderator DataForce by TransPerfect

June 2025 – Present (Temporary Position) San Diego, CA

• Facilitated full-day moderated usability sessions for smart glasses and AI features.

• Ensured unbiased facilitation, data integrity, and high-quality participant experience. UX Design Intern Chuzu

Nov 2022 – Dec 2022 Remote

• Delivered wireframes and prototypes for journaling and goal-setting features.

• Conducted usability tests and iterated on visual and interaction design based on feedback. Education

Certificate in UI/UX Design & Research – Springboard, 2022 BA in Communication Arts – Western Colorado University, 2017 Magna Cum Laude Project Highlights

Mine The Gap Website Redesign

- Shipped full redesign with new IA and visual design system 26% bounce rate decrease, 20% increase in page views.

Onboarding SaaS Redesign

- Redesigned HR onboarding system from modal-based editing to a single-view, scalable structure.

- Improved workflow visibility and task completion rates for administrators. Investor Intros WordPress Redesign

- Improved and redesigned WordPress site using Elementor for an early-stage startup.

- Developed a two-phase roadmap: quick fixes followed by a full-scale site rebuild. Awards

“Most Innovative Solution” Design for San Diego (D4SD) World Design Capital Beyond Borders Design Policy Conference San Diego/Tijuana, 2024 Recognized for co-creating a research-backed “Community Building Playbook”. Skills

• Web & Front-End: WordPress, Wix, Elementor, Shopify (basic), Responsive Design, Hosting/DNS Management

• Design: Figma, Prototyping, Wireframing, Branding, Accessibility

• Optimization: SEO, CRO, Information Architecture, Usability Testing

• Collaboration: Cross-functional Teamwork, UX Writing, Marketing Integration

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