Operations Manager Sales

Hassan Al Azzi

Kingdom of Saudi Arabia, Riyadh +966-**-***-**** ******.****@*******.***

https://www.linkedin.com/in/hassan-al-azzi-050*******/ PROFESSIONAL SUMMARY

Operations leader with 20+ years of experience managing large-scale, multi-site businesses across the GCC, with full P&L responsibility for 100M+ SAR portfolios. Proven ability to lead 350+ employees across 110+ sites, implement operational standards, and deliver measurable improvements in service quality, profitability, and customer satisfaction. Recognized for turning around underperforming regions, driving continuous improvement, and building high-performing teams that deliver sustainable growth. CORE COMPETENCIES

• Multi-Site Operations Leadership & P&L Management

• Strategic Planning & Business Development

• Operational Standards & Quality Assurance

• Performance Management & KPI Monitoring

• Turnaround & Process Optimization

• Staff Leadership, Coaching & Development

• Project Management & Site Expansion

• Customer Retention & Service Excellence

• Cross-Functional Team Collaboration

• Change Management & Continuous Improvement

PROFESSIONAL EXPERIENCE

Regional Operations Manager (Zone 2 – KSA)

Abdul Samad Al Qurashi Central, Eastern & Northern Provinces Jun 2024 – Present

• Full P&L responsibility for 100M+ SAR, achieving profitability and growth objectives.

• Increased market share by 22%, boosted profit margin by 5%, and delivered 16% growth in like-for-like stores.

• Reversed sales decline in Riyadh region through coaching, operational process improvements, and client engagement.

• Consistently exceeded sales and operational KPIs; recognized with Best Territory Growth Award (Q1 2025, Middle East).

• Lead and develop 8 Area Managers, 100 Store Managers, and 250 staff across 110 locations.

• Opened 50 new sites and renovated 10, managing full rollout from acquisition to operational launch.

• Introduced customer retention programs and operational excellence frameworks, enhancing service delivery and loyalty.

• Forged corporate partnerships and staff sales agreements, diversifying revenue streams.

Regional Operations Manager

Abdul Samad Al Qurashi Northern, Eastern & Southern Provinces Mar 2023 – May 2024

• Oversaw 60+ sites across 16 cities with 150+ staff, improving operational consistency and performance.

• Executed turnaround strategies for underperforming locations through staff coaching and standardization.

• Directed the end-to-end opening of 15 new sites, including operational planning and staffing.

Retail Operations Manager – Fashion (ONTIME, DKNY, FOSSIL, ECCO) Alyasra Fashion Saudi Arabia Aug 2011 – Feb 2023

• Directed nationwide multi-brand operations, including staff management, service delivery, and operational process optimization.

• Launched incentive and operational programs that consistently boosted performance and profitability.

• Partnered with GM to execute strategic business plans and operational goals. Additional Roles at Alyasra Fashion (2011 – 2021)

• Retail Operations Manager (Eastern Province): Opened new locations and ensured alignment with service and operational standards.

• Assistant Operations Manager: Managed 65 sites generating SAR 200M annually, contributing to budgeting and policy development.

• Area Sales Manager (Western Province): Oversaw the largest revenue region (55% of country contribution), led recruitment and staff development.

• Area Sales Manager (Eastern Province): Achieved 40% sales growth in target regions via operational oversight and team coaching.

• Store Manager (ONTIME): Delivered 20% above-plan operational performance and service improvements.

Earlier Career

• Logistics Coordinator — NewBoy (2010 – 2011)

• Services Center Incharge — Syriatel Mobile Telecom (2007 – 2010)

• Showroom Manager — Nokia (2005 – 2007) Top Sales Performer (9300/9500 Communicator series)

EDUCATION

Bachelor’s Degree in Business Administration and Management Damascus University CMI Level 7 Diploma in Strategic Management and Leadership Practice School of Business and Technology, London

CERTIFICATIONS

• Fundamentals of Digital Marketing, Google

• Lean Six Sigma Yellow Belt, CPD Certification Service

• Retail Management for Managers, Indian Institute of Management Ahmedabad KEY SKILLS

• Multi-Site Operations

• P&L Management

• Performance Monitoring

• Staff Leadership & Mentoring

• Customer Service Excellence

• Operational Standards & Compliance

• Process Optimization

• Project & Expansion Management

• Strategic Planning

• Change Management

PERSONAL INFORMATION

• Syrian, 39 Years

• Married, 3 Kids

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