UX Designer

Sriram Narendra Alandkar

(***) *** - **** **********************@*****.*** https://sriramalandkar.framer.website/ SUMMARY

UI/UX Designer with robust experience enhancing e-commerce flows and conversion rates through data-driven design. Redesigned key journeys to boost form completions by 20% via A/B tests, usability audits, and heuristic evaluations. Collaborates effectively with cross-functional teams to align creative design with business goals. Proficient in Figma, Adobe XD, and Google Analytics, ensuring seamless, engaging user experiences.

SKILLS

• UX Design: User-Centered Design, Interaction Design, Prototyping, Wireframing, Information Architecture, Responsive Design, UX Writing, Storytelling, Mobile Application Design, Visual Design, Graphic Design, Mockups, Motion Design, Typography, Style Guides, Web Guidelines, Design Systems, Journey Mapping, Product Design, Human-Centered Design, AR/VR Design, Ideation, Design Thinking, Problem Solving, Data Visualization, Accessibility Design (WCAG 2.2)

• UX Research: User Interview, Quantitative & Qualitative Research, User Flows, Personas, UX Audits, Customer Research, Compet- itive Analysis, Usability Testing, A/B Testing, Survey Design, Contextual Inquiry, Focus Groups, Eye Tracking, Behavioral Analysis, Task Analysis, Journey Mapping, User Feedback Analysis, Heuristic Evaluation, Card Sorting, Data Analysis, User Acceptance Testing, Business Problem Definition

• Tools And Development: Figma, Sketch, Adobe XD, Adobe Creative Suite, InVision, Adobe Photoshop, Illustrator, After Effects, Acrobat, Balsamiq, Framer, Miro, Hotjar, HTML, CSS, JavaScript, Unity, Webflow, React, Tailwind CSS, Angular, Flutter, C/C++, Python, SQL, SEO, Google Analytics, Bitbucket, GitHub, Jira, Confluence WORK EXPERIENCE

The Builder Market UI/UX Designer Jul 2024 - Jul 2025

• Performed comprehensive UX audits and heuristic evaluations across key product areas to identify friction points and propose design improvements that enhanced usability and the overall customer journey.

• Directed the complete redesign of a core user flow by aligning user behavior insights with business goals, resulting in a 20% increase in form completions through targeted A/B testing and usability refinements.

• Collaborated with product managers, engineers, and stakeholders to prioritize features and develop user-centered solutions that optimized the conversion funnel, while effectively communicating detailed design specifications using HTML and CSS fundamentals.

• Evaluated websites for both usability and conversion efficiency before launch, ensuring seamless navigation across devices and coordinating with developers to promptly resolve technical issues.

• Developed visually engaging email campaign designs that aligned with brand aesthetics and user behavior insights, thereby enhancing engagement through clear call-to-actions.

• Established and maintained a comprehensive design system with reusable components and UI patterns to ensure consistency across digital touchpoints and support streamlined handoffs to development. Virtusa Associate UI/UX Designer May 2020 - Aug 2022

• Revitalized the UX design of the Jack Welch Management Institute website during its migration to Adobe AEM, enhancing user engagement, reducing bounce rates, and streamlining the conversion process.

• Partnered with the Lead Business Analyst to align UX strategy with business priorities, leveraging data insights and industry research to refine the design roadmap and achieve a 15% increase in project efficiency while smoothing the customer journey.

• Implemented user-centered design principles to iterate on key features, creating seamless digital experiences that minimized friction from landing pages to checkout and met both user needs and business objectives.

• Structured and refined user stories to capture comprehensive design requirements and facilitate effective cross-functional communi- cation for smooth development handoffs.

Multitech System UI/UX Designer Feb 2019 - Mar 2020

• Engineered intuitive web interfaces for an electronic lab equipment company by applying user-centered and conversion-focused design principles to enhance usability and customer engagement.

• Developed detailed wireframes, interactive prototypes, and user flows using Figma to communicate and validate design concepts with stakeholders and ensure a smooth digital customer journey.

• Optimized e-commerce features to streamline product discovery and purchasing processes, reducing friction within the customer journey and aligning design improvements with industry best practices. EDUCATION

Arizona State University, AZ May 2024

Master of Science, Human Computer Interaction (GPA: 4.0/4.0) Jawaharlal Nehru Technological University, Hyderabad, India Sep 2020 Bachelors Of Engineering, Computer Science (GPA: 3.4/4.0)

Contact this candidate