Creative Director Art

Creative Direction, Brand Identity, Campaign Development, Motion Design, Content Creation, Team Leadership and Mentorship, Market Research and Analysis, Digital Storytelling, Video Production, Workflow Optimization, CRM Campaigns, AI Powered Creative Workflows

CORE COMPETENCIES

GumGum, Santa Monica, CA

AI-powered advertising and media company delivering contextually relevant campaigns for global brands Creative Manager / Art Director Jun 2017 - Apr 2020 Promoted from Animator to global Creative Manager, directing brand + motion design across 3 continents . Oversaw $100M+ worth of campaign creative, aligning execution with brand strategy . Introduced workflow improvements that boosted global team efficiency by 17%. Typo Creative, Carlsbad, CA

Creative consultancy producing campaigns for life sciences, media, and technology clients Founder & Creative Director Apr 2020 - Jun 2022

Led end-to-end creative process for life sciences and media clients, from concept through final delivery . Delivered full-funnel campaigns that improved clarity, engagement, and client conversion rates . Implemented workflows that allowed small teams to deliver at scale. Vayner Media, Los Angeles, CA

Global advertising agency specializing in digital-first creative, brand storytelling, and multi-platform campaigns Senior Creative Jun 2022 - Apr 2025

Partnered with Creative Directors to shape strategies for Fortune 500 brands across digital, motion, and video . Produced high-impact branded content using Adobe After Effects, Resolve, and Premier, that elevated engagement and aligned with client objectives .

Mentored designers and editors, helping strengthen creative output across the team. Willum, Los Angeles, CA

EstateTech Startup providing tools and services for end-of-life planning. Brand Creative Director Apr 2025 - OCT 2025 (Consultant) De fined brand identity and positioning for startup launch, aligning market analysis with creative strategy . Directed all creative output [ decks, product branding, marketing visuals], establishing consistent identity across all channels .

Built and oversaw a scalable design system in Figma for internal + external communication. WORK EXPERIENCE

Creative Director with 15+ years leading brand identity, campaign development, and motion design across advertising, tech, and life sciences. Skilled in creative direction, design systems, and content creation, with expertise in digital, video, and CRM campaigns. Proven ability to mentor and manage design teams, partner cross-functionally with marketing and product, and deliver creative that drives engagement, efficiency, and revenue. Experienced with Adobe Creative Suite, Figma, DaVinci Resolve, and AI-powered creative tools. PROFILE

Carlsbad, California • 323-***-**** • ********@*****.*** • www.matevanz.com Creative Lead Art Director Video Editor Motion Design Matthew Evans