Business Development Account Management

KAREN MARIE SARENAS-SILVA

Makati City, Philippines +63-917-***-**** *****.*******@*****.***

linkedin.com/in/karen-marie-sarenas-silva-15b98931 Professional Summary

Dynamic Business Development Leader & Product Technical Consultant with 15+ years of experience in the IT, SaaS, Cloud, and BCP/DR industries. Proven success in driving revenue growth, managing client relationships, developing products, and leading technical solution strategies. Skilled in cloud computing, data centers, SaaS solutions, IoT, and account management, with a strong ability to bridge business strategy and technology adoption. Currently pursuing an MBA in International Business while expanding expertise in IoT, Cloud Solutions Architecture.

Core Skills

• Technical Sales: Cloud Computing (SaaS, IaaS, PaaS), IoT, Data Centers, Disaster Recovery & Business Continuity, Digitization, and Agentic AI.

• Business & Sales: Business Development, Strategic Partnerships, Account Management, Sales Strategy, RFPs & Proposals

• Leadership & Communication: Team Management, Negotiation, Stakeholder Engagement, Client Relations, Alliances

• Tools & Platforms: HubSpot, Salesforce & other CRM Systems, Project Management Tools Work Experience

Business Development Director – UPme Works (Jan 2022 – Present)

• Lead business development strategy, implementation, and execution to expand markets and revenue streams.

• Build and manage relationships with clients, partners, and vendors, driving profitable partnerships.

• Optimize business processes, identify bottlenecks, and deliver operational efficiency.

• Empower teams to innovate and provide input for continuous improvement. Business Manager – Adrenalin eSystems Ltd. (Mar 2021 – Dec 2021)

• Supported client onboarding, software demos, and requirement gathering.

• Produced Business Requirement Documents (BRDs) and managed requirement changes.

• Coordinated with technology teams to ensure alignment of functional and design proposals.

• Enhanced brand recall through targeted digital campaigns and industry events. Business Development Manager – StraightArrow Corporation (Feb 2020 – Sep 2020)

• Led RFP response development and created strategic proposals/contracts.

• Conducted discovery meetings with qualified leads to assess business needs.

• Collaborated with Operations, Finance, and Legal to finalize profitable client engagements.

Product & Account Manager – Business Continuity Planning – KMC Solutions, Inc. (Mar 2018

– May 2019)

• Designed BCP service offerings including policies, pricing, and go-to-market cycle.

• Generated revenue through successful deployments, configuration, and training.

• Promoted BCP awareness and initiated partnerships with organizations on disaster recovery strategies.

Product Manager – Data Center – Globe Telecom, Inc. (Aug 2017 – Feb 2018)

• Created product roadmaps and GTM strategies for colocation services.

• Implemented a Know Your Customer (KYC) program to enhance portfolio offerings.

• Served as SME for data center products across 8 colocation sites, equipping sales teams. Solutions Partner Manager – MSI-ECS Phils., Inc. (Apr 2016 – Jul 2017)

• Increased partner acquisition by 50% for managed services.

• Initiated marketing events and enabled industry associations.

• Maintained strong reseller and partner relationships. Product & Project Manager – Allcard Technologies, Inc. (Feb 2014 – Sep 2014)

• Developed product roadmaps with the software and solutions team.

• Improved client retention through process enhancements in support and issue resolution.

• Worked closely with engineering for feature implementation and release schedules. Senior Account Specialist – Comfac Corporation (Jan 2012 – Jul 2013)

• Closed $13M in revenue through strategic sales initiatives.

• Served as SME for PaaS & SaaS platforms while driving marketing strategies.

• Managed partner enablement and project coordination. Product Manager – SaaS – Accent Micro Technologies, Inc. (Sep 2010 – Nov 2011)

• Acted as SME for SaaS solutions and delivered training to account managers.

• Served as POC for Dell & Symantec Cloud, achieving 10 new accounts and $10M revenue in one quarter.

• Drove alliances to expand cloud business solutions. Account Executive – FedEx / AIR21 (Aug 2009 – Aug 2010)

• Developed and maintained customer accounts, ensuring high service standards.

• Contributed to revenue growth through logistics sales strategies. Marketing Manager – Incalsys, Inc. (Oct 2008 – Aug 2009)

• Designed marketing strategies to strengthen brand presence.

• Coordinated campaigns to increase market penetration. Performance Maximization Manager – DirectWithHotels (Oct 2007 – Oct 2008)

• Improved hotel client performance metrics through digital marketing strategies.

• Optimized booking platforms for higher conversion rates. Performance Coach – Dell International Services (Apr 2006 – Oct 2007)

• Coached technical support staff to enhance performance metrics.

• Supported leadership training and customer advocacy initiatives. Spare Parts Sales & Customer Care – Ambergris Solutions, Inc. (Mar 2003 – Dec 2003)

• Handled customer service and sales of computer spare parts. Additional Experience

TV Host – UNTV Channel 37 (2004–2006)

Commercial Model (TV/Print) – Freelance (2002–2007) Certifications

• HubSpot Academy: Sales Software, Inbound Marketing, Inbound Sales, Inbound Certified

• AWS: Business Professional (94%), TCO & Cloud Economics (90%)

• A.R.R.T Survival Course (2018): Business Continuity & Disaster Recovery

• IE Business School: Brand and Product Management (100%)

• Harvard Business School: Entrepreneurship in Emerging Economies (97%) Education

London School of Business – MBA, International Business (2024–2026) St. Paul University Philippines – BS Business Administration, Operations Management

(2022)

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