Los Angeles Project Management

Khurram Amin

Los Angeles, CA *********@*****.*** 626-***-**** linkedin.com/in/kamin2005/

Executive Summary

Data-driven Marketing Executive with 10+ years of experience leading large-scale teams, multimillion-dollar budgets, and growth-focused campaigns in healthcare and related industries. Proven ability to develop and scale marketing functions, drive patient and client acquisition, and build integrated B2C and B2B strategies across digital and traditional channels. Skilled in CRM, marketing automation, analytics, and cross-functional leadership, with a track record of delivering measurable ROI in high-growth and PE-backed environments.

Core Competencies

• Marketing Leadership & Strategy: Team Building, Go-to-Market Planning, Integrated Campaigns, Brand Positioning, Board Reporting

• Patient & Client Acquisition: Digital Ads, Paid Search, Retargeting, SEO/SEM, Social Media, Referral Marketing, Demand Generation

• Analytics & Technology: Salesforce CRM, Marketing Automation (HubSpot, Mailchimp, Klaviyo), Google Analytics, CAC/ROI Dashboards, KPI Tracking

• B2B & Channel Marketing: Provider Relations, Hospital/School Partnerships, Insurance & Referral Campaigns, Collateral Development

• Operations & Creative Oversight: Budget Management, Vendor Optimization, Project Management (Workzone, Asana), Content & Creative Direction Professional Experience

Vice President, Marketing and Operations

Regal Medical Group Northridge, CA 2019 – Present Lead marketing transformation for a leading healthcare group, directing a 40-member team and managing a $9M budget to drive patient acquisition, retention, and provider engagement across Southern California.

• Built and scaled a professionalized marketing department, integrating Salesforce CRM and project management systems to enhance campaign delivery and visibility.

• Drove patient/member acquisition through targeted digital campaigns (SEO, paid media, personalized outreach), contributing to an 8% annual membership increase in senior populations.

• Partnered with executives to launch new growth initiatives including Wellness Centers, TouchPoints magazine, and the Geniq digital health startup, enhancing market visibility.

• Oversaw full-funnel B2C strategies, including direct-to-consumer outreach, segmentation, and engagement campaigns, boosting patient retention and satisfaction.

• Designed and implemented data dashboards to monitor KPIs, campaign ROI, and cost of acquisition, enabling leadership to make informed strategic decisions.

• Collaborated cross-functionally with Admissions, Compliance, and Operations to align marketing with patient experience goals and regulatory requirements.

• Optimized vendor partnerships and streamlined operations, reducing costs by 12% annually while improving campaign efficiency and scalability.

• Reported directly to executive leadership, presenting strategic marketing results and acquisition insights to guide organizational decisions. Senior Global Marketing Executive

Malaysian Consulate & Ministry of Tourism & Culture Los Angeles, CA 2015 – 2019

• Developed and executed international campaigns ('Malaysia Truly Asia,' 'Year of Festivals'), driving a 10% increase in tourism over four years.

• Forged partnerships with airlines, hotels, and agencies to expand distribution channels and strengthen brand positioning.

• Led large-scale B2B and B2C trade shows and consumer events across the Americas, building awareness and enhancing stakeholder relationships. Guest Relations Manager

Montage Hotels & Resorts Beverly Hills, CA 2012 – 2015

• Managed VIP clientele (executives, celebrities, government officials), achieving 15% year- over-year repeat booking growth.

• Partnered with marketing and sales to design corporate programs, increasing bookings by 25% over three years.

• Coordinated high-profile luxury events with corporate and nonprofit partners, driving a 12% annual increase in event revenue.

Consumer Logistics Specialist

Mars Food Group – Uncle Ben’s Division Rancho Dominguez, CA 2009 – 2012

• Oversaw SAP-based logistics operations, ensuring seamless national supply chain distribution and timely client fulfillment.

Education

B.A. Marketing Management – California State Polytechnic University, Pomona B.A. International Business Relations – California State Polytechnic University, Pomona B.A. Business Administration & Entrepreneurship – California State Polytechnic University Study Abroad: Foundations of International Education – London, UK

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