Graphic Designer Art Director

Andres F. Ruiz Wray

New York City, NY, 954-***-****, ********@*****.***,

https://www.linkedin.com/in/piperuiz - https://myrules.design

Summary

Digital Graphic Designer with 9 Years of Experience in User Interfaces, Digital Storytelling, Brand Ecosystems, Advertising media & Art Direction.

Skills

Design Software: Figma, Photoshop, Illustrator, InDesign, Dreamweaver.

Front-End: WordPress, HTML, JSON, Filament-Laravel UI Framework, Testflight.

Project Management Tools: Shortcut, Trello, Monday.com, Orgmeter (Finance-Based CRM), Slack, Asana, Jira, Teamwork.

Experience

Art Director (Digital)

NewCo Capital Group, LLC, Bizcap AU - New York, NY

January 2023 - August 2025

• Lead the visual strategy, concept development, and Re-design of the NewCo Capital Group app and extra digital products, ensuring alignment with business objectives.

• Communicate complex creative ideas across multiple departments and stakeholders.

• Manage the redesign of NewCo’s web portal user interface by identifying pain points, analyzing user behavior, integrating usability testing, and incorporating data analysis and feedback.

• Guide designers in creating and deploying mobile-first wireframes and visual digital assets that translate product business objectives into functional, user-centered experiences.

• Lead the Creation of visual maps of UX journeys and help designing information architecture, interaction flows, and navigation checkpoints for the NewCo Mobile App and web portal.

• Lead the implementation of design patterns and component libraries with a heuristic approach to building native, scalable, and easily evolving mobile design systems.

• Manage the deployment of prototypes and app enhancements while preparing update documentation, training materials, testing reports, animated prototypes, and user journey videos for stakeholders and internal teams.

• Analyze and resolve complex user interface challenges, ensuring user-friendly, functional, and aesthetically pleasing digital experiences.

• Collaborate closely with project managers, product owners, app stakeholders, and developers, advocating for the maintenance and improvement of user experience for the mobile app and web portal.

• Explore AI-driven design and project enhancement tools to optimize production pipelines and accelerate the development of creative concepts.

Art Director (Digital)

Bulldog Marketing LLC - Miami, FL

January 2022 - December 2022

• Lead the design and creation of graphic assets for websites, marketing campaigns, and internal communication materials for client accounts.

• Present well-articulated digital concepts and visuals to investors, clients, and stakeholders.

• Define final key visual themes, styles, templates, asset and component prototypes, and layouts for apps and websites across the agency’s client portfolio.

• Mentor junior designers and review their work to enhance the team’s creative output and refine asset deployment.

• Evaluate user needs and translate them into clear, engaging, and visually compelling mobile interactive design experiences, ensuring alignment with both user expectations and business goals.

• Ensure visual consistency, usability, and scalability of mobile and tablet interfaces while leading the development of responsive wireframes for apps and websites.

• Oversee the creation of business presentation assets, multimedia storyboards, animatics, and design books to effectively communicate ideas to clients and product stakeholders.

• Join brainstorming sessions with designers, copywriters, and developers, providing actionable feedback and leveraging data and content strategy documentation to inform creative decisions.

Lead Digital Designer

Bulldog Marketing LLC - Miami, FL

January 2018 - December 2021

• Lead the design of creative assets, including websites, landing pages, campaigns, and CRO test variants, while enhancing digital brand experiences for end users.

• Support improvements to design systems, brand books, testing documentation, and training materials for launched digital products.

• Design digital assets and templates for online Mailchimp and Hubspot campaigns for agency clients (medical, financial, and food industries).

• Design and animate video-based infographics, user data, and UX/UI digital assets for internal teams and investors.

• Oversee the creation of specific animated campaign assets (spinners, video loops, GIFs, and integrated creative content for website designs and digital emailing campaigns).

• Help manage creative files and visual elements of day-to-day projects—such as fonts, backgrounds, characters, color palettes, shapes, textures, icons, brand guidelines, and design systems.

• Work closely with stakeholders to gather feedback and incorporate it into design revisions.

• Build state-of-the-art social media layouts and branded assets across multiple platforms.

• Lead concept development and brainstorming sessions for digital campaign initiatives.

Co-Founder

Lullaby Studio - Bogota, Colombia

July 2014 - December 2016

• Oversee workflows and manage budgets for audiovisual content projects while coordinating talent across pre-production, production, and post-production teams.

• Find and recruit creative freelance team members to join projects as needed.

• Mentor and Lead team members, while providing assertive feedback and fostering a culture of constant, clear communication.

• Build and maintain relationships with key stakeholders, including clients, partners, associate creatives, and freelance contractors.

• Lead the creation of short films, national broadcast video commercials, social media, and YouTube video campaigns for third-party clients.

• Define animation and video pipelines, focusing on maximizing efficiency in production times and costs.

• Lead cross-functional teams in conceptualizing and executing integrated video content strategies for digital and social media platforms.

• Analyze content performance using data insights to optimize production and campaign strategies.

Junior Graphic Designer

Media Consulting Group - Miami, FL

July 2013 - June 2014

• Create visual assets for social media, email campaigns, websites, print collateral, presentations, landing pages, POP materials, and digital advertising, including banners, headers, advertisements, pamphlets, and infographics.

• Stay current with design trends, creative tools, and emerging technologies to bring fresh, modern ideas to the team and keep us at the forefront of effective marketing.

• Prepare and optimize assets for deployment across both digital and print formats, ensuring cross-platform compatibility. Contribute sketches, storyboards, and basic animations for video-based projects.

• Design and edit email marketing templates by customizing fonts, colors, and graphics for social media and digital advertising campaigns, maintaining brand consistency across platforms such as MailChimp.

• Support the evolution of agency client brands by strengthening their visual identity and delivering cohesive brand experiences.

Animation Assistant (intern)

Hierro TV - Bogota, Colombia

February 2012 - July 2012

• Rough-cleaned Cel Animation frames for mi Abuela (short film)

• Assisted in creating Storyboards for Mi Abuela (short film).

• Participated in brainstorming discussions about animation key scenes and character interactions for Mi Abuela (short film)

Education

Master of Fine Arts in Motion Media Design - Savannah College of Art and Design

Savannah, Georgia

Apr 2021 - June 2024

Bachelor in Graphic Design - Universidad Piloto de Colombia

Bogota, Colombia

August 2008 - May 2013

Languages

Spanish (Native), English (Native)

Awards

Innovator of the year

NewCo Creative Team - FinTech Awards 2024

Finalist.

New York City, NY

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