Social Media Relations

[Newark, NJ] ️ [***************@*****.***]

Professional Summary

Creative Content & Public Relations professional with experience in digital media, brand communication, and audience engagement. Skilled in storytelling, managing online platforms, and building relationships with diverse audiences. Proven ability to increase visibility through engaging campaigns, media outreach, and social media strategy. Passionate about helping brands connect authentically with people in their 20s, 30s, and 40s.

Core Skills

• Content Creation & Storytelling

• Social Media Strategy (YouTube, Instagram, TikTok, Shorts)

• Public & Media Relations

• Brand Communication & Messaging

• Campaign & Event Promotion

• Influencer & Audience Engagement

• Crisis Communication

• Analytics & Performance Reporting

Professional Experience

• Content Creator & Brand Communicator

Self-Managed (YouTube & Social Platforms) 2022 – Present

- Produced 40+ videos on lifestyle, fashion, makeup, food, and entertainment, building an engaged community.

- Increased audience retention by creating short-form videos (YouTube Shorts) optimized for visibility and reach.

- Developed scripts, visuals, and editing strategies to deliver high-impact content.

- Managed public engagement by responding to comments, collaborating with creators, and fostering community trust.

- Analyzed performance metrics to refine content strategy and boost channel visibility.

• Communications Assistant

- Assisted in drafting press releases, blog posts, and newsletters.

- Supported event promotions and PR campaigns, ensuring brand consistency across all communications.

- Maintained media contact lists and monitored press coverage.

- Collaborated with the marketing team to develop engaging promotional content.

• HubSpot Content Marketing Certification

• PR/Media Relations Training

Achievements

• Grew YouTube audience engagement through content optimization and Shorts.

• Recognized for creating entertaining and educational content that resonates with adult audiences (20s–40s).

Methodist Girls High School — High School

Diploma

September 2012 - June 2018

320 Muritala Mohammed, Yaba, Lagos

Kwara State University — Associate Degree

September 2019 - September 2021

Kwara State University Rd, Malete, Ilorin, Nigeria

Currently a student at Essex County College

303 university avenue, Newark NJ

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