Bu Huang
Tel: 206-***-****
Email: *******@*****.***
SUMMARY OF SKILLS
Research: Key Informant Interview; Focus Group; Survey Research; Site Visit; Observational study; Design of Experiment; Customer Segmentation; Online and Offline Behavior Analysis
Statistical: SPSS; SAS; Python; HLM; M-Plus; Amos
Data visualization: PowerBI; Tableau; Google Looker Studio
Web Analytics: Adobe Analytics; Google Analytics
Other: Advanced Excel skills; SQL/Snowflake; Qualtrics, Gainsight, NPS/CSAT, Salesforce; Project Management; Power App and Power Automate; T-Test, ANOVA, Regressions, Factor Analysis, Cluster Analysis, Structural Equation Modeling (SEM) and HLM; Presentation; Writing (40+ peer-reviewed papers); familiar with LLM
EDUCATION
Ph.D, Sociology, Bowling Green State University, Bowling Green, OH.
MS, Applied Statistics, Bowling Green State University, Bowling Green, OH.
BLL, Law, Peking University, Beijing, China.
WORK EXPERIENCE
Greatnonprofits.org (Contract), Seattle, WA, Apr 2025 – present
Position: Data Analyst
Updating scripts from MySQL to Postgres SQL (new website and new database related activities)
Combining data from SQL database with Web Analytics data and perform data checking
Creating dashboards to visualize data and share insights
Do A/B testing and statistical analysis
Prime 8 Consulting (Contracting at Microsoft), Redmond, WA, Aug 2024 – Apr 2025
Position: Data Analyst, Sales Execution & Operations, Microsoft
Developing PowerBI dashboards
Business analysis and reports writing
Using compelling storytelling based on data insights to make strategic recommendations
Data cleaning and tracking, examining data that may contribute to potential successful sales
VMware, Bellevue, WA, Dec 2021 – Jan 2024
Position: Customer Success Specialist, Customer Success Intelligence and Innovation
Pulling data from SQL tables and developing dashboard in Tableau
Collect data from various sources, using Data visualization to drive strategy
Pre and Post Intervention analysis and create Machine Learning models to predict churns
Customer panel management, NPS, CSAT, VOC, survey design and data analysis
Insight Global (Contracting at Cisco), Seattle, WA, Feb 2021 – Dec 2021
Position: Research Data Analyst, DLJ Experience Research
Doing quantitative usability research to augment data gained from qualitative interviews
Programming surveys, extracting the insights from surveys and moderated (or unmoderated) tests, combining data from Snowflake, and presenting the findings
TEKsystems (Contracting at Microsoft), Redmond, WA, Jul 2020 – Sept 2020
Position: Business Insights Analyst, World Wide Learning, Microsoft
Developing PowerBI dashboards and writing reports on a pilot project within WWL
Data cleaning and tracking, exploring factors related to the certification pass rates
TEKsystems (Contracting at Microsoft), Redmond, WA, Jan 2020 – Jun 2020
Position: Business Data Analyst, Cloud Infrastructure and Operations, Microsoft
Building PowerBI dashboards on supply shortages and leading daily check-ins with managers
Doing price analysis and creating MBR templates for business reviews with major manufacturers of Network Sourcing parts/equipment
IBM, Seattle, WA, Mar 2015 - Jan 2020
Positions: Consultant, Global Business Services; Data Scientist/Business Insights and Operations Manager, Watson Education
A year of consulting experience (as a data analyst/scientist) on various client projects ranging from Autonomous Cars, Human Resources Analytics to Cognitive Analysis in Financial Services
Building AI assisted, predictive and personalized learning models in K-12 schools
Leading operations meetings for the leadership team (Watson Education), tracking financial and operations data, managing revenue and cost, and helping with financial planning
The Seattle Times, Seattle, WA, Jan 2014 - Mar 2015
Position: Analyst, Business Intelligence Department
Web Traffic Analysis and Ads Performances (Adobe Analytics/Google Analytics)
Market Segmentation, Marketing Campaign Analysis and Digital Marketing analytics
Pulling data from SQL databases on Digital Subscription, performing Retention analysis and building BI dashboards for all aspects of the business
Starbucks, Seattle, WA, Oct 2011 - Jan 2014
Position: Manager, Advanced Analytics, Global R&D Sensory Department
Mapping and Data Mining – discovering white spaces for new product development
Design of Experiment (A/B testing, Full Factorial Design and Response Surface) and related data analysis to help food scientists to create best-tasting products and find cost effective suppliers/ingredients for established products
Organization of panel database -Product Guidance Testing/Central Location Testing
Compucom (Contracting at Microsoft), Redmond, WA, Jan 2010 - Jun 2010 & Oct 2010 - Oct 2011
Position: Usability Researcher, PSS Microsoft
Mining web usage data at the support.microsoft.com
Work flow analysis and A/B testing
Safeco Insurance, Seattle, WA, Oct 2006 – May 2008
Position: Senior Market Research Analyst, Marketing Department
Customer data analysis & customer and agency profile and segmentation analyses
Building response and conversion models for Direct/Database Marketing/Lead Generation
Building churn models to help retain customers and increase renewal rate