Salesforce Administrator Senior

UMA M KALIYAPERUMAL

*************@*****.*** 949-***-**** Prosper, TX 75078

SENIOR SALESFORCE ADMINSTARTOR

Dynamic and results-oriented Senior Salesforce Administrator with over 12+ years of comprehensive IT experience, including 6+ years specializing in Salesforce administration, configuration, and customization. Demonstrates a proven ability to optimize CRM workflow, enhance user engagement, and delivers scalable, innovative solutions across Sales Cloud, Service Cloud, Experience Cloud. Adept at managing complex salesforce environments, leading cross-functional teams, driving business growth thorough strategic CRM initiatives. Certified in Salesforce ADM201 and Sales Cloud consultant with extensive experience in Agile and Waterfall Methodologies. KEY EXPERTISE & CORE ACCOMPLISHMENTS

Salesforce Administration Automation & Workflow Experience Cloud & Communities CRM Configuration Security & User Management Reporting & Analytics Data Migration & Integration Sales & Service Cloud Project Management

Led the successful implementation and customization of Salesforce CRM for multiple organizations, improving operational efficiency and user adoption.

Designed and maintained complex automation workflows, reducing manual effort and increasing process accuracy.

Managed large-scale data migrations and integrations, ensuring data integrity and system reliability PROFESSIONAL EXPERIENCE

Senior Salesforce Administrator 10/2021 – Present Home Franchise Concepts – Dallas, TX, US

Leading Salesforce administration and customization for a growing franchise network across multiple brands, supporting business growth and operational efficiency.

Provide first-level support to end-users, resolving issues and escalating as necessary.

Configure and maintain salesforce objects, fields, workflows, validation rules, approval processes, and page layouts.

Develop and manage reports and dashboards to support strategic decision-making.

Manage user roles, profiles, permission sets, and security settings to ensure data integrity.

Implement automation using Flow, Process Builder, and Workflow Rules to streamline business processes.

Support data migration, integration, and system upgrades to enhance platform capabilities. Salesforce Administrator 01/2019 – 10/2021

Mercury Insurance – Brea, CA, US

Managed Salesforce Platform for an insurance provider, automating processes and maintaining data integrity to support sales and claims operations.

Created custom objects, fields, and page layouts tailored to insurance workflows.

Automate policy renewals, claims processing and lead managements using flow and process builder.

Developed dashboards and reports to monitor key insurance metrics.

Ensure data quality through deduplication, validation rules, and regular back ups.

Provided ongoing user support and system enhancements to improve adoption and efficiency. Senior QA Analyst 08/2014 – 09/2015

Payless Shoe Source – Topeka, KS, US

Led testing efforts for e-commerce applications, ensuring functionality, performance, and quality standards.

Developed test strategies and plans to ensure comprehensive coverage.

Executed manual test cases, analyzed results, and tracked defects using Quality Center and JIRA.

Performed system integration, regression, and end-to-end testing across multiple modules.

Collaborated with developers and business teams to resolve issues and improve application quality.

Prepared test data, test cases, and participated in review meetings. Senior Manual Tester 04/2007 – 09/2010

Blue Cross Blue Shield – Chennai, India

Conducted manual testing for health insurance systems, ensuring compliance with regulatory standards and data integrity.

Analyzed system requirements and developed detailed test plans.

Performed functional, security, and regression testing across multiple environments.

Conducted user acceptance testing and backend database validation using SQL.

Participated in FACETS implementations and HIPAA compliance testing.

Documented test cases, created traceability matrices, and tracked defects. QA Tester 09/2005 – 03/2007

Amex GLOBAL Corporate Card – Chennai, India

Supported testing of credit card systems and utility technology projects for American Express.

Developed test plans and executed manual and automated tests.

Managed defect tracking and communication with development teams.

Performed functional, regression, and performance testing on various applications.

Collaborated with stakeholders to ensure quality standards were met. EDUCATION & CERTIFICATIONS

Bachelor of Electronics and Communication Engineering Anna University, Chennai, India, Graduated: 2005

Salesforce Administration Certification (ADM201)

Certification, Salesforce

Sales Cloud Consultant

Certification, Salesforce

SKILLS & ADDITIONAL INFORMATION

Technical Skills

SOQL

APEX

Visualforce

APPExchange

Integration Tools

Data Loader

Flow & Process Builder

Workflow Rules

Security Settings

Reports & Dashboards

Additional Information

U.S. Work Permit: Citizen

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