Ux Researcher Ui Designer

Yousra Javed – UX Researcher

309-***-**** Portfolio: yousrajaved LinkedIn: yousrajaved Email: ******.***@*****.*** Chicago IL, Sunnyvale CA UX Researcher and educator with 10+ years of experience conducting qualitative and quantitative research, usability testing, and interaction design. Skilled in user-centered design, design thinking, and mixed methods research across web, mobile, and emerging technologies. Proven record of improving usability, accessibility, and retention through data-driven design decisions. Published 20+ peer-reviewed papers and presented at international conferences. EXPERIENCE

UX/UI Designer, Treevah LLC July 2025 - Aug 2025

- Led end-to-end user research, including usability testing, surveys, and behavioral analytics, to identify friction points in AI-powered file management workflows.

- Designed modular, scalable components in Figma, improving user completion rates by 30% and reducing development clarification requests by 40%.

- Built and tested high-fidelity prototypes for AI-powered search and file organization features, accelerating feature deployment timelines.

- Optimized onboarding workflows through iterative design, increasing new user retention by 20% in three weeks. UX Research Consultant, Steed Software Jan 2024 - Aug 2024

- Conducted user interviews with 15 international tourists to uncover pain points in tourism platforms.

- Redesigned customer service and cart flows for the Foodpanda app, improving System Usability Scale (SUS) scores and reducing time on task.

- Developed wireframes and prototypes in Figma for usability validation. UX Researcher and Associate Professor, Illinois State University Aug 2021 - Present

- Led 10+ cross-disciplinary research teams to secure funding, design prototypes, and conduct user studies on security, privacy, and accessibility tools.

- Conducted in-depth interviews with 50+ participants on privacy perceptions for DNA testing services, wearables, and email access controls.

- Designed and executed quantitative experiments (between-subjects, within-subjects) with 100+ participants on authentication tools, permission dialogs, CAPTCHAs, and phishing comprehension.

- Applied WCAG accessibility guidelines to improve usability of cybersecurity and computer science courses.

- Developed training interventions for phishing awareness, leading to improved comprehension scores among teenagers and seniors.

UX/UI Designer Consultant and Assistant Professor, NUST Aug 2019 - Aug 2021

- Redesigned key features of NUST campus mobile app; conducted usability testing with 100+ users, significantly improving SUS scores.

- Taught Human-Computer Interaction and Usable Security to undergraduate and graduate students. Research Assistant, University of North Carolina at Charlotte Jan 2012 – Aug 2017

- Designed and developed a gesture-based interactive system using Microsoft Kinect and C#, reducing user error rates and time on task.

- Conducted lab experiments with 10 participants, producing measurable gains in usability scores. EDUCATION

UX Design Certificate, Google (Online)

PhD in Computing and Information Systems, University of North Carolina, Charlotte LEADERSHIP AND AWARDS

Outstanding Researcher Award, Illinois State University 2025 Organizer – Central Illinois High School Cyber Defense Competition, Illinois State University 2022 - Present Founder and Advisor – Women in Cybersecurity, Illinois State University Aug 2024 – Present TECHNICAL SKILLS

UX Research: User interviews, surveys, contextual inquiry, heuristic evaluation, personas, journey mapping, task analysis, usability testing, A/B testing, accessibility testing, information architecture, lab experiments UI/Interaction Design: Wireframing, prototyping, responsive design, typography, color theory, iconography Tools: Figma, Adobe XD, Canva, UserTesting, UserZoom, Qualtrics, QDA Miner Lite, Amazon MTurk Data & Analytics: Python (Pandas, Scikit-learn, NLTK), R, SPSS, SQL, Tableau, Power BI, HTML/CSS, JavaScript, Matplotlib, Plotly Methodologies: Agile/Scrum, human factors, WCAG accessibility, design thinking, mixed methods research

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