M A R
Resume:
E V E N T S M A R K E T I N G
A D M I N I S T R A T I O N P R O J E C T P L A N N I N G
LOATILE TSOAI
S U M M A R Y
P&L up to R4M
* ***** ******* ***** *** strategic brand projects Executing events and campaigns aligned with target market needs
+27-72-294-**** *******.*****@*****.***
97 Bosbok Street, ***.****@*****.***
Pretoria, Gauteng
S K I L L S
• Time Management
• Analytical Skills
• Interpersonal Skills
• Communication
• Collaboration
• Leadership
• Critical Thinking
• Attention to Detail
P R O F I L E
As a freelancer, I integrate into organisations to deliver executive administrative excellence, high-impact event campaigns, and strategically aligned brand initiatives. By immersing myself in client teams, I ensure seamless execution of tailored solutions that meet specific business objectives. I specialise in enhancing operational efficiency, improving brand visibility, and driving measurable results. My focus is always on aligning project goals with broader strategic visions for optimal success. O P E R AT I O N S
• Typing 50wpm
• Microsoft Office Suite
• Content Research
• Copywriting
• Presentation
• Canva
• Chase Software
• SAGE Accounting
BA International Relations
UNISA • CURRENT NQF6 – DUE 2026
E D U C A T I O N
A BA in International Relations provides essential knowledge of global economics, domestic relations, and policies, fostering effective interactions with public and private stakeholders. It cultivates business acumen, research, and analytical skills crucial for managing complex projects and relationships.
Additionally, the degree develops a strategic mindset, empowering professionals to solve intricate problems and create well-informed, globally relevant strategies for clients in high-impact projects.
National Senior Certificate (NQF4)
Pretoria High School for Girls • 2007
English 1st language
Sepedi 2nd language
History
Computyping
Mathematics
Accounting
P E R S O N A L I N F O R M A T I O N
• Code B Driver’s License
• South African Citizen
• Female
• African
• Single with no children
• Own vehicle
• Available to travel
• 5 working days notice period
W O R K E X P E R I E N C E
Accomplishments:
• Increased participant satisfaction through the successful coordination of over 20 national training events and stakeholder workshops.
• Delivered events, managing a R4 000 000.00 budget and optimising logistics through efficient procurement and tracking systems.
• Reduced logistical issues by implementing a new event management system, ensuring smoother coordination and delivery of national brand events.
Job Description:
• Coordinated and managed all aspects of national Lifelong Learning and Learner Professional Development training events, AGM, and industry thought-leader roundtable discussions.
• Conducted market research and training innovation to identify growing needs in the finance and accounting sector. Enhancing the organisation’s offerings to meet the evolving needs of finance and accounting professionals; meeting global standards.
• Collaborating with industry experts to develop specialised training programmes and thought leader engagements to enhance participation and improve innovation in the sector.
• Supervised event management agencies and ensured deliverables aligned with project plans.
• Handled procurement for all event logistics, including travel, promotional items, and venue bookings.
• Managed website updates and corporate identity alignment with public relations and design agencies.
• Maintained up-to-date Service Level Agreements elements with all service providers, ensuring alignment with project plans.
• Processed payments, compiled memorandums, and handled invoicing inline with the approved budget.
• Monitored and assessed the risk and progress of events, reporting to the Marketing Manager and Chief Operating Officer.
• Contributed to the strategy development of training programs in line with the Annual Performance Plan. Fasset (Finance and Accounting Sector Education and Training Authority) Event Coordinator • 2018 – 2019
Spearheaded the coordination and execution of national brand events; while innovating training topics to meet emerging industry needs; ensuring strategic alignment and stakeholder engagement. E V E N T S M A R K E T I N G
A D M I N I S T R A T I O N P R O J E C T P L A N N I N G LOATILE TSOAI +27-72-294-**** *******.*****@*****.*** Pretoria, Gauteng ***.****@*****.***
Accomplishments:
• Increased client retention through successful delivery of key advertising campaigns.
• Ensured 100% on-time delivery of multiple advertising elements by managing effective client-agency communication.
• Led campaign execution, coordinating creative teams and providing regular status updates to ensure alignment with client goals.
Job Description:
• Acted as the primary liaison between client and the agency in my respective division, ensuring clear communication and alignment on project goals and campaign requirements.
• Collaborated with creative teams, briefing them on client needs, and overseeing the progress of creative production through to completion.
• Provided clients with regular updates, presenting creative work for feedback and approvals, and negotiating adjustments as needed.
• Managed administrative tasks including writing briefs, updating Chase software, preparing contact reports, and maintaining project documentation.
• Organised and attended meetings, taking minutes, and ensuring effective follow-up on project tasks. GTB (Global Team Blue)
Junior Account Executive • January 2017 – March 2017 Led the execution of advertising campaigns, driving effective client communication and collaboration with creative teams to ensure seamless project delivery within tight deadlines.
W O R K E X P E R I E N C E
Accomplishments:
• Led large-scale event campaigns at Ideahub, including the South African Premier Business Awards, exceeding sponsorship targets and achieving 100% attendance.
• Managed cross-functional teams and developed innovative event strategies that enhanced client satisfaction, boosted brand visibility, and drove business growth.
• Pioneered new marketing and PR operational procedures, streamlining campaign execution and improving overall efficiency, setting new industry standards for future campaigns. Core Competencies:
Leadership & Project Management: Led and coordinated teams consisting of account managers, logistics staff, and event coordinators to deliver high-quality campaign solutions. Oversaw all aspects of project management for large-scale events, from concept to execution, ensuring alignment with client expectations. Strategic Vision & Innovative Strategy Development: Focused on delivering impactful, SMART campaign strategies that not only fulfilled immediate project goals but also supported clients’ long-term marketing and branding objectives. Developed innovative, vision-aligned proposals incorporating global trends and disruptive technologies; collaborated with clients to refine them, addressing unique challenges and positioning client ahead of industry shifts. Campaign Leadership: Took ownership of the planning and execution of significant industry events, including the South African Premier Business Awards. This involved implementing innovative sponsorship acquisition strategies, ensuring financial success, and amplifying the event's visibility within the entrepreneurial sector. Innovation in Event Planning & Execution: Developed creative solutions for event planning and execution, including detailed project documentation, timeline management, and strategic marketing approaches. Pioneered new marketing, PR, and stage production techniques that increased client satisfaction, improved efficiency, and elevated brand visibility. Key Responsibilities:
• Acted as the primary client liaison, understanding project requirements and ensuring that all campaign elements were aligned with client goals and budgets.
• Collaborated with internal teams to develop comprehensive event campaigns, conducting market research and briefing creative teams to ensure high-quality deliverables.
• Managed all logistics and project execution, including scheduling, budgeting, and coordinating event elements such as catering, AV, and security.
• Conducted post-event analysis, providing clients with detailed reporting and recommendations for future initiatives.
• Maintained up-to-date Service Level Agreements elements with all service providers, ensuring alignment with project plans.
• Processed payments, compiled memorandums, and handled invoicing inline with the approved budget.
• Monitored and assessed the risk and progress of events, reporting to the Operations Director. Ideahub Communications
Account Manager • 2012 – 2016
I played a key role in driving strategic event campaigns and client-focused marketing initiatives, working closely with clients and internal teams to ensure the seamless execution of large-scale campaigns. My responsibilities included managing client relationships, overseeing project execution, and delivering impactful marketing solutions. This role involved leading cross- functional teams, coordinating project logistics, and ensuring that all aspects of the event campaigns were aligned with client objectives, ultimately enhancing client satisfaction and brand visibility. E V E N T S M A R K E T I N G
A D M I N I S T R A T I O N P R O J E C T P L A N N I N G LOATILE TSOAI +27-72-294-**** *******.*****@*****.*** Pretoria, Gauteng ***.****@*****.***
W O R K E X P E R I E N C E
Extended Job Description:
Guest Relations Coordinator: Managed guest communication and attendance tracking for events, ensuring accurate data collection, seamless registration processes, and post-event follow-up. Played a key role in enhancing guest experience by coordinating registration personnel and delivering timely updates to clients. Activations Assistant: Coordinated in-store promotional activations by recruiting personnel, arranging venues, and managing inventory. Ensured punctuality and effective execution of promotional activities, contributing to increased product visibility and engagement.
Front-Line Assistant: Provided critical support in office administration and operations, managing visitor reception, scheduling meetings, and handling inquiries. Maintained event documentation and assisted with the organisation of meetings and security systems to ensure smooth daily operations.
Various Roles:
Front-Line Assistant, Activations Assistant, and Guest Relations Coordinator March 2010 – September 2012
During this period, I held various roles within the advertising & marketing industry: guest relations, activations, and front-line support. These roles provided me with a strong foundation in client service, event coordination, and operational efficiency. I gained valuable experience in managing front-facing responsibilities, coordinating events, and ensuring smooth operations, all while honing my communication and administrative skills. LOATILE TSOAI +27-72-294-**** *******.*****@*****.*** Pretoria, Gauteng ***.****@*****.***
R E F E R E N C E S
Seasoned Concepts
Tshiamo Tsoai • Managing Director
GTB South Africa (has since left)
Santina Botelho • Account Manager/BUD
Ideahub Communications (has since left)
Mpho Phakathi • Operations Director
E V E N T S M A R K E T I N G
A D M I N I S T R A T I O N P R O J E C T P L A N N I N G
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