Business Analyst Product

ALPANA SENGUPTA

**********@*****.***

PH# 214-***-****

Summary:

Software Consultant with several years of experience in Systems/Business and Quality Analyst/Project Management/Product Analyst in Client/Server, middleware and Web based and cloud applications. Excellent professional interpersonal skills to independently gather/analyze requirements through raw data/surveys/Google forms. Passionate to deliver viable business solutions to the stakeholders, partners and various internal teams based on qualitative and quantitative analysis.

Professional Experience:

Adobe

Business Analyst / Process Manager Feb 2025 – May 2025 Location: SanJose, CA

Member of the Buying Programs organization, worked in close partnership with multiple teams to manage enterprise trials for Digital Media customers

● Gathered requirements and supported complex trial motions for latest products and services, supporting adobe enterprise customers

● Used Jira, Confluence, SharePoint and other organizational tools to manage and prioritize trial requests.

● Designed process flow diagrams using Miro to help communicate with stakeholders to understand their needs in greater details

● Reported bugs and worked with the development team to resolve them.

● Triage issues and help build strong relationships with business partners and stakeholders.

● Evaluate risks and issues, while providing prompt communications and solution delivery.

·

Workday

Sr. Business Analyst June 2024 – October 2024

Location: Pleasanton, CA

Worked in Workday subscription based WSP ( Workday Success Plan) application. This application is a critical customer service application ( B2C) that provides support to workday’s entire customer base. As a Sr. BSA I am involved in gathering enhancements to WSP applications built on the Salesforce CRM System. I have been working closely with business in gathering critical enhancements and converting them into user stories with detailed acceptance criteria. I am involved in projects related to customizing features on Salesforce instance with emphasis on Sales and Service cloud .

Responsibilities:

● Working very closely with business in gathering both functional and technical requirements for all new enhancements and existing bugs. (this involved small and mid- sized projects)

● Driving complex technical workflows from requirements gathering all the way to implementing them to production

● Defining clear use cases and creating of user stories using Jira and following Agile methodology

● Working closely with Development ( both onsite and offshore) to implement Workday solutions for customers who are part of the engagement tools that help resolve customer facing challenges

● Understanding Complex business flows and data flow with the various integrations

● Extensive use of modifying and posting xml files to make API calls to understand and mitigate errors between the various complex integration hubs

● Build and executed Sql queries to extract data from the tables and generate reports

● Suggest working solution to business on complex bugs and issues

● Develop Process Flow diagrams and activity diagrams to help understand overall flow data flow within the systems

● Managed and worked as an lead during QA and UAT phase of testing life cycle ( setting data and designing test scripts based off complex business flows )

● Reported testing efforts on daily scrum call and call out areas of concern

● Shared UAT testing updates through use of excel analytics and powerpoint presentations

Salesforce

Sr. Product Analyst April 2018– January 2024

Location: San Francisco, CA

Marketing Dept: Worked as Product Analyst in Marketing Technology department dealing with Campaigns and ON24 Webinar platform ( digital marketing) . Worked closely with the Product Data science team involved in data lineage validation, metadata management, Data governance and data quality /integrity. Product enhancement and change management. Working with third party vendors was a major part of my responsibilities. I was responsible for validating dashboards, run reports related to campaign success and KPI numbers using salesforce propriety Einstein data analytics tool. Help maintain the integration flow between ON24 and Salesforce Marketing cloud. Worked with content creators to help maintain their digital content with updates/changes/deletion both in AEM and word press platforms. IT Enterprise Integration: Responsibilities included help integrate various Salesforce Internal business systems and applications that run critical Business. Worked on projects which involved data integration between workday, org62, serraview, DreamForce. Worked on H@T Integration Reliability which aims to gain customer confidence by improving performance, reliability by improving the data sync between source (Org62) and Target systems

(DreamForce) using latest Mule Soft Technologies.

Responsibilities:

● Worked very closely with the business to Identified evaluated and analyzed the issues within the existing business processes

● Product Analyst ( SME) on Digital marketing webinars

● Deep understanding on lead flow within different hubs involved in complex integration flow from ( ON24 Salesforce marketing cloud)

● Worked closely with Content managers to publish, save in AEM and wordpress platforms .

● worked closely to maintain digital contents designed for both live and on-demand webinars

● Good understanding with DMS and CMS system both helping Marketers to intelligently automate and optimize workflows

● Understand the complex business flows between the source and Target Systems.

● Analyze digital content data usage within the systems using Excel

● Campaign data gathered through use of surveys through google forms and marketing pools

● Developed Process flow diagrams/Activity Diagrams, Test cases and use cases

● Performed Functional, Regression and UAT testing.

● Executed complex SQL queries to validate data flows

● Used agile Methodology and Jira to meet project Management needs.

● Worked with the team closely to implement several changes in SDLC methodology as needed for successful project delivery.(Agile)

● Successful in leading project deliverables with globally located teams.

● Analyse Java code ad build test cases around the logic Wells Fargo

Sr. Business Analyst August 2017– March 2018

Location: San Francisco, CA

Worked on SVP Store Vision Platform application which is (Banker Sales Platform). The application is browser-based sales and service application built on a complex architecture Interfacing with several Banks’s downhill custom applications. Responsibilities:

● Responsible includes ability to comprehend, investigate, analyze complex business requirements. Understanding data flows between interconnected systems.

● Develops complex Functional specifications off BRD for processes and systems which span across multiple business domains.

● Developed and documented comprehensive business cases for detailed analyses impacting both upstream and downstream solution components.

● Participated with stakeholders and appropriate IT teams (e.g., Solutions Delivery, Infrastructure, Enterprise Architecture) to come up with a workable business solution.

● Analyzed data through extraction and manipulation using excel, SQL Queries and MicroStrategy tools, to design data driven use cases .

● Worked very closely with Development and QA all through the SDLC cycle.

● Supported UAT test efforts and provided post implementation.

● Developed Comprehensive training materials using visio. UnitedHealth Group

Sr. Business/Sr. Quality Analyst November 2014– April 2017 Location: Dallas, TX

Experienced with requirements analysis involving health care claim pricing, health care claim benefits, Chargeback and end to end claim processing. This included submission, processing, pricing, benefits, finalization, remittance, adjustments. Worked on WCF and Client Server applications in the areas involved with Payment integrity solutions. Worked on transaction and payment details between patient/pharmacy/physician/Medicare and workers compensation Modules.

Sr. Quality Analyst November 2010 – November 2014

Worked as a Lead in the department of Mortgage testing all complex applications dealing with foreclosure, bankruptcy, Short Sale, Equator DIL and other Vendor related Complex applications. Worked as a lead on various applications with onshore-offshore models and successfully executed the projects to completion. Worked in production support as per project needs.

Education

BS Engineering Texas A&M University

Minor in Computer Science Texas A&M University

REFERENCES:

Available on request

Contact this candidate