Digital Content Director

William Brandon Bales *******@*****.*** 405-***-**** wbbales.com

Professional Summary

Emmy Award-winning senior video producer and editor with over 15 years of experience in editorial and branded video production. Expert in end-to-end content creation, from scripting to post-production. Proficient in Adobe Premiere Pro, After Effects, color correction, audio editing, and motion graphics integration. Proven ability to deliver mobile-first, social-optimized content under tight deadlines. Passionate about visual storytelling, newsroom collaboration, and leveraging AI for media workflows.

Core Competencies

End-to-End Content Creation: Pitching, scripting, shooting, post-production

Versatile Content Strategy: News, editorial, social, branded content, livestream

Video Editing: Adobe Premiere Pro, After Effects, Photoshop, Audition

Post-Production: Audio mixing, color correction, motion graphics integration

Digital Strategy: Vertical/mobile-first formats, YouTube, TikTok, Instagram

Workflow Automation: Zapier, AutoHotKey

AI Integration: Generative AI tools, prompt engineering, ElevenLabs, Python (basic)

Team Collaboration: Cross-functional communication, team leadership Experience

Director of Content & Digital Media (Consultant)

Remote Jan 2023 – Present

Develop video strategy and produce high-impact video content for social and web

Integrate AI tools like Runway and ElevenLabs to improve post-production speed

Manage visual storytelling from concept to delivery, incorporating motion graphics

Clients include: Out of Print Records, Boxlab Promotions, Actors Empowerment Summit Head of Video & Digital Content

Ingage Management Remote/Boston, MA Jan 2021 – Dec 2022

Directed video strategy and execution across Instagram, YouTube, and TikTok

Delivered over 1,000 videos and surpassed 1 billion total views across platforms

Implemented automated delivery systems using Zapier and Airtable

Grew the brand’s social following to over 6 million Senior Content Producer

Delish.com / Hearst New York, NY Jun 2016 – Dec 2020

Edited short- and long-form video content for food and lifestyle segments

Managed pre- and post-production, including scripting, shooting, and budgeting

Led team growth and strategic content planning during rapid social expansion

Oversaw video production that drove Facebook from 500K to 20M+ followers Video Editor

Rolling Stone / Wenner Media New York, NY Jan 2016 – May 2016

Edited breaking news features, artist interviews, and documentary-style content

Collaborated with journalists and producers to craft editorially aligned visuals Video Editor

Madison Square Garden Networks New York, NY Apr 2014 – Jan 2016

Produced and edited short- and long-form original sports and entertainment programming

Applied motion graphics and color grading to enhance visual quality

Directed game break live-streams with on-air talent Lead News Editor & Aerial Photographer

ABC News Oklahoma City, OK May 2010 – Mar 2012

Led post-production for live and breaking news segments under strict deadlines

Captured aerial video footage for local and national news broadcasts Education & Certifications

Bachelor of Fine Arts (BFA), Film and Media Production, Oklahoma State University

Google IT Support Certificate, Coursera

In Progress: Python for Everybody (University of Michigan), Intro to Generative AI

(Google Cloud)

Awards

2 Emmy Award Winner – News Feature (ABC News), Producer (MSG Networks)

Emmy-Nominated – Branded Content, Sports Features

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